A data profile of the people who buy, follow and care about TV-Gids in Netherlands — modelled from more than twelve digital signal sources. TV-Gids has an estimated audience of 12,724,463 people in Netherlands.
The average TV-Gids fan in Netherlands is 41.8 years old, more male, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Brabant, Gelderland.
Top brand affinities include Shopping and fashion, Valentine's Day, Game consoles, with strongest over-indexing on Shopping and fashion (39.06× the country average).
Demographically, the TV-Gids audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Individualism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical TV-Gids fan in Netherlands is more male, around 41.8 years old, with strong Individualism tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the TV-Gids profile in Netherlands.
42.9% are female, 57.1% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 42.9% |
| Male | 57.1% |
| Average age | 41.8 |
| Estimated audience size | 12,724,463 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 27% |
of the worldwide TV-Gids audience comes from Netherlands.
| Country | Share |
|---|---|
| Netherlands | 54.9% |
| Belgium | 40.8% |
| Spain | 1.8% |
Where the TV-Gids audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Friesland | ~500K | 1.30× | |
| 02 | Drenthe | ~400K | 1.22× | |
| 03 | Overijssel | ~1M | 1.17× | |
| 04 | Gelderland | ~1.5M | 1.13× | |
| 05 | Limburg | ~900K | 1.04× | |
| 06 | North Brabant | ~2M | 0.98× | |
| 07 | Groningen | ~400K | 0.97× | |
| 08 | Zuid-Holland | ~2.5M | 0.85× | |
| 09 | Flevoland | ~300K | 0.71× | |
| 10 | North Holland | ~1.5M | 0.64× |
The strongest cross-interests of the TV-Gids audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fiber-optic communication | Technology & Electronics | 277.94× | ||
| 02 | Valentine's Day | Kids & Family | 70.14× | ||
| 03 | Shopping and fashion | Shopping | 39.06× | ||
| 04 | Exfoliation (cosmetology) | Beauty & Wellness | 31.56× | ||
| 05 | Broadcasting of sports events | Movies & TV | 25.69× | ||
| 06 | Love & Sex | Kids & Family | 18.57× | ||
| 07 | Game consoles | Technology & Electronics | 17.16× | ||
| 08 | Live television | Movies & TV | 12.22× | ||
| 09 | Breakfast television | Movies & TV | 8.35× | ||
| 10 | Local news | News | 6.62× | ||
| 11 | Breaking news | Movies & TV | 6.24× | ||
| 12 | Dentistry | Business & Career | 5.86× | ||
| 13 | Algemeen Dagblad | News | 4.53× | ||
| 14 | Real estate broker | Home & Garden | 4.49× | ||
| 15 | Bruce Willis | Movies & TV | 4.22× | ||
| 16 | Pound cake | Food & Beverages | 4.17× | ||
| 17 | CNN | Movies & TV | 3.70× | ||
| 18 | Documentary movies | Movies & TV | 2.03× | ||
| 19 | Rabobank | Business & Career | 1.59× | ||
| 20 | Internet & Social Media | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.77× | |
| Spirituality | BALANCE | 1.71× | |
| Tradition | CONSERVATISM | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.67× | |
| DIY Mentality | THRILL | 0.77× | |
| Luxury Orientation | PREMIUM | 0.80× |
TV-Gids has an estimated audience of 12,724,463 people in Netherlands, concentrated in Zuid-Holland and North Brabant.
42.9% of TV-Gids fans are female, 57.1% are male, with an average age of 41.8 years.
TV-Gids fans show strongest brand affinity for Shopping and fashion (39.06×), Valentine's Day (70.14×), and Game consoles (17.16×) over the country average.
TV-Gids fans in Netherlands are most concentrated in Zuid-Holland (reach ~2.5M), North Brabant (reach ~2M), and Gelderland (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond TV-Gids itself, the audience over-indexes on Valentine's Day (70.14×), Game consoles (17.16×), Algemeen Dagblad (4.53×), and Exfoliation (cosmetology) (31.56×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for TV-Gids. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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