A data profile of the people who buy, follow and care about YouTube in Netherlands — modelled from more than twelve digital signal sources. YouTube has an estimated audience of 10,338,405 people in Netherlands.
The average YouTube fan in Netherlands is 44.2 years old, balanced, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include TikTok, Movies, Drop shipping, with strongest over-indexing on TikTok (1.56× the country average).
Demographically, the YouTube audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Patriotism, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical YouTube fan in Netherlands is balanced, around 44.2 years old, with strong Patriotism tendencies and a notable affinity for TikTok.
The key figures that characterise the YouTube profile in Netherlands.
49.2% are female, 50.8% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 49.2% |
| Male | 50.8% |
| Average age | 44.2 |
| Estimated audience size | 10,338,405 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 33% |
of the worldwide YouTube audience comes from Netherlands.
| Country | Share |
|---|---|
| China | 9.5% |
| United States | 4.9% |
| India | 1.4% |
Where the YouTube audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Zuid-Holland | ~2.5M | 1.12× | |
| 02 | Gelderland | ~1.5M | 1.11× | |
| 03 | North Holland | ~2M | 1.08× | |
| 04 | Flevoland | ~300K | 1.07× | |
| 05 | Limburg | ~700K | 1.06× | |
| 06 | Friesland | ~400K | 1.04× | |
| 07 | Overijssel | ~800K | 1.03× | |
| 08 | North Brabant | ~1.5M | 0.99× | |
| 09 | Zeeland | ~200K | 0.98× | |
| 10 | Drenthe | ~300K | 0.91× | |
| 11 | Groningen | ~300K | 0.83× | |
| 12 | Utrecht | ~600K | 0.77× |
The strongest cross-interests of the YouTube audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Social media marketing | Business & Career | 2.35× | ||
| 02 | Web design | Business & Career | 2.16× | ||
| 03 | Discord | Internet & Social Media | 2.15× | ||
| 04 | Uniqlo | Shopping | 2.06× | ||
| 05 | Esso | Cars & Mobility | 2.03× | ||
| 06 | Drop shipping | Shopping | 2.00× | ||
| 07 | Art jewelry | Fashion & Accessoires | 1.95× | ||
| 08 | France | Travel & Leisure | 1.77× | ||
| 09 | Men's Fitness | Sports | 1.77× | ||
| 10 | Sustainable energy | Home & Garden | 1.75× | ||
| 11 | Mobile device | Technology & Electronics | 1.74× | ||
| 12 | Internet & Social Media | 1.73× | |||
| 13 | Snapchat | Internet & Social Media | 1.71× | ||
| 14 | Renewable energy | Business & Career | 1.64× | ||
| 15 | Charity and causes | Business & Career | 1.63× | ||
| 16 | Autoweek | Cars & Mobility | 1.57× | ||
| 17 | TikTok | Internet & Social Media | 1.56× | ||
| 18 | Movies | Movies & TV | 1.56× | ||
| 19 | Italy | Travel & Leisure | 1.53× | ||
| 20 | Child development | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.79× | |
| Healthy Lifestyle | BALANCE | 1.50× | |
| Sustainability | BALANCE | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.99× | |
| Urban Lifestyle | OPEN | 1.03× | |
| Social Media Usage | JOY | 1.03× |
YouTube has an estimated audience of 10,338,405 people in Netherlands, concentrated in Zuid-Holland and North Holland.
49.2% of YouTube fans are female, 50.8% are male, with an average age of 44.2 years.
YouTube fans show strongest brand affinity for TikTok (1.56×), Movies (1.56×), and Drop shipping (2.0×) over the country average.
YouTube fans in Netherlands are most concentrated in Zuid-Holland (reach ~2.5M), North Holland (reach ~2M), and North Brabant (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond YouTube itself, the audience over-indexes on Movies (1.56×), Drop shipping (2.0×), Reddit (1.73×), and Uniqlo (2.06×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for YouTube. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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