A data profile of the people who buy, follow and care about Motor vehicle in Netherlands — modelled from more than twelve digital signal sources. Motor vehicle has an estimated audience of 2,977,297 people in Netherlands.
Motor vehicle has an estimated audience of 2,977,297 people in Netherlands. 29.7% are female, 70.3% are male, average age 41.8. Top brand affinities: Shopping and fashion, Love & Sex, Exfoliation (cosmetology), Costa Rica, Car2Go.
Top brand affinities include Shopping and fashion, Love & Sex, Exfoliation (cosmetology), with strongest over-indexing on Shopping and fashion (638.66× the country average).
Demographically, the Motor vehicle audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Risk Appetite, Need for Security.
The typical Motor vehicle fan in Netherlands is more male, around 41.8 years old, with strong Risk Appetite tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Motor vehicle profile in Netherlands.
29.7% are female, 70.3% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 29.7% |
| Male | 70.3% |
| Average age | 41.8 |
| Estimated audience size | 2,977,297 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 27% |
of the worldwide Motor vehicle audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 21.0% |
| Italy | 5.0% |
| Germany | 4.8% |
The strongest cross-interests of the Motor vehicle audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Car2Go | Cars & Mobility | 1956.63× | ||
| 02 | Fiber-optic communication | Technology & Electronics | 1296.32× | ||
| 03 | Love & Sex | Kids & Family | 1245.68× | ||
| 04 | Exfoliation (cosmetology) | Beauty & Wellness | 1234.57× | ||
| 05 | Costa Rica | Travel & Leisure | 1105.30× | ||
| 06 | Selfridges | Shopping | 876.19× | ||
| 07 | Shopping and fashion | Shopping | 638.66× | ||
| 08 | Valentine's Day | Kids & Family | 313.77× | ||
| 09 | Game consoles | Technology & Electronics | 65.92× | ||
| 10 | Real estate broker | Home & Garden | 25.93× | ||
| 11 | Live television | Movies & TV | 21.88× | ||
| 12 | Atheism | Politics & Society | 20.18× | ||
| 13 | OLED | Technology & Electronics | 18.35× | ||
| 14 | Pound cake | Food & Beverages | 17.16× | ||
| 15 | Broadcasting of sports events | Movies & TV | 16.71× | ||
| 16 | Dentistry | Business & Career | 13.76× | ||
| 17 | Carport | Home & Garden | 11.14× | ||
| 18 | Freeware | Technology & Electronics | 9.53× | ||
| 19 | Sustainable products | Politics & Society | 9.03× | ||
| 20 | Max Verstappen | Sports | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.77× | |
| Need for Security | CONSERVATISM | 1.57× | |
| Patriotism | CONSERVATISM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.72× | |
| Mindfulness | BALANCE | 0.79× | |
| Design Affinity | PREMIUM | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Motor vehicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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