Motor vehicle Audience in Mexico
Motor vehicle has an estimated audience of 6,093,894 people in Mexico. 29.0% are female, 71.0% are male, average age 34.5. Top brand affinities: MSN, Catholic Church, Banana, Broadcasting of sports events, Game consoles.
Top brand affinities include MSN, Catholic Church, Banana, with strongest over-indexing on MSN (2.72× the country average). Demographically, the Motor vehicle audience skews more male with an average age of 34.5, and over-indexes on personality traits such as Family Orientation, Spirituality.
Category: Cars & Mobility · Type: Topic
Demographics of Motor vehicle fans
| Metric | Value |
|---|---|
| Female | 29.0% |
| Male | 71.0% |
| Average age | 34.5 |
| Estimated audience size | 6,093,894 |
Audience persona
The typical Motor vehicle fan in Mexico is more male, around 34.5 years old, with strong Family Orientation tendencies and a notable affinity for MSN.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MSN | 2.72× | News |
| Catholic Church | 2.46× | Politics & Society |
| Banana | 2.59× | Food & Beverages |
| Broadcasting of sports events | 3.97× | Movies & TV |
| Game consoles | 2.12× | Technology & Electronics |
| Travel agency | 2.6× | Travel & Leisure |
| Radio | 1.89× | Technology & Electronics |
| Sarcasm | 2.4× | Politics & Society |
| Pedro Pascal | 2.32× | Movies & TV |
| El País | 2.35× | News |
| Immigration | 4.37× | Politics & Society |
| Bruce Willis | 2.41× | Movies & TV |
| Freeware | 2.12× | Technology & Electronics |
| Dentistry | 2.03× | Business & Career |
| Pilsner | 3.5× | Food & Beverages |
| Orange (fruit) | 3.46× | Food & Beverages |
| Rim (wheel) | 3.47× | Cars & Mobility |
| Honda | 1.52× | Cars & Mobility |
| Mazda | 1.54× | Cars & Mobility |
| High school | 2.48× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.61 |
| Spirituality | BALANCE | 1.34 |
| Travelling | THRILL | 1.15 |
| Risk Appetite | THRILL | 1.12 |
| Urban Lifestyle | OPEN | 1.07 |
| Luxury Orientation | PREMIUM | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.0% |
| Italy | 5.0% |
| Germany | 4.8% |
See Motor vehicle audiences in other countries
More Cars & Mobility audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Motor vehicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.