Motor vehicle Audience in Mexico
Motor vehicle has an estimated audience of 6,093,894 people in Mexico. 29.0% are female, 71.0% are male, average age 34.5. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Mobile game.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (297.37× the country average). Demographically, the Motor vehicle audience skews more male with an average age of 34.5, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Cars & Mobility · Type: Topic
Demographics of Motor vehicle fans
| Metric | Value |
|---|---|
| Female | 29.0% |
| Male | 71.0% |
| Average age | 34.5 |
| Estimated audience size | 6,093,894 |
Audience persona
The typical Motor vehicle fan in Mexico is more male, around 34.5 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
Top brand affinities of Motor vehicle fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping and fashion | 297.37× | Shopping |
| Costa Rica | 503.29× | Travel & Leisure |
| Game consoles | 204.44× | Technology & Electronics |
| Catholic Church | 133.2× | Politics & Society |
| Mobile game | 88.13× | Games |
| Travel agency | 89.83× | Travel & Leisure |
| Sarcasm | 85.7× | Politics & Society |
| Broadcasting of sports events | 116.68× | Movies & TV |
| Banana | 70.21× | Food & Beverages |
| Exfoliation (cosmetology) | 143.84× | Beauty & Wellness |
| El País | 65.05× | News |
| Valentine's Day | 89.51× | Kids & Family |
| Dentistry | 52.66× | Business & Career |
| Orange (fruit) | 61.95× | Food & Beverages |
| Freeware | 34.07× | Technology & Electronics |
| Immigration | 66.08× | Politics & Society |
| Pilsner | 56.79× | Food & Beverages |
| Daily Horoscope | 477.05× | Internet & Social Media |
| Love & Sex | 47.06× | Kids & Family |
| Sexology | 36.14× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 27.48 |
| Travelling | THRILL | 23.18 |
| Urban Lifestyle | OPEN | 4.71 |
| Risk Appetite | THRILL | 2.71 |
| Mindfulness | BALANCE | 1.45 |
| Family Orientation | CONSERVATISM | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.0% |
| Italy | 5.0% |
| Germany | 4.8% |
See Motor vehicle audiences in other countries
More Cars & Mobility audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Motor vehicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.