A data profile of the people who buy, follow and care about Live events in Netherlands — modelled from more than twelve digital signal sources. Live events has an estimated audience of 8,140,824 people in Netherlands.
The average Live events fan in Netherlands is 42.8 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, Gelderland, North Holland.
Top brand affinities include Shopping and fashion, Love & Sex, Exfoliation (cosmetology), with strongest over-indexing on Shopping and fashion (782.18× the country average).
Demographically, the Live events audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Risk Appetite, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Live events fan in Netherlands is more female, around 42.8 years old, with strong Risk Appetite tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Live events profile in Netherlands.
55.5% are female, 44.5% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 42.8 |
| Estimated audience size | 8,140,824 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Live events audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 18.6% |
| Japan | 6.9% |
| China | 5.5% |
Where the Live events audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Gelderland | ~1.5M | 1.36× | |
| 02 | Overijssel | ~700K | 1.20× | |
| 03 | Utrecht | ~700K | 1.03× | |
| 04 | Drenthe | ~300K | 1.01× | |
| 05 | Zeeland | ~200K | 1.01× | |
| 06 | Flevoland | ~200K | 1.00× | |
| 07 | Friesland | ~300K | 0.99× | |
| 08 | Groningen | ~300K | 0.96× | |
| 09 | Limburg | ~500K | 0.95× | |
| 10 | North Brabant | ~1M | 0.90× | |
| 11 | North Holland | ~1.5M | 0.89× | |
| 12 | Zuid-Holland | ~1.5M | 0.88× |
The strongest cross-interests of the Live events audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 1251.56× | ||
| 02 | Exfoliation (cosmetology) | Beauty & Wellness | 1239.84× | ||
| 03 | Car2Go | Cars & Mobility | 1220.14× | ||
| 04 | Fiber-optic communication | Technology & Electronics | 1173.12× | ||
| 05 | Selfridges | Shopping | 1153.80× | ||
| 06 | Costa Rica | Travel & Leisure | 960.71× | ||
| 07 | Shopping and fashion | Shopping | 782.18× | ||
| 08 | Valentine's Day | Kids & Family | 657.89× | ||
| 09 | Game consoles | Technology & Electronics | 74.67× | ||
| 10 | Pound cake | Food & Beverages | 52.17× | ||
| 11 | Atheism | Politics & Society | 42.33× | ||
| 12 | Real estate broker | Home & Garden | 36.97× | ||
| 13 | Live television | Movies & TV | 28.40× | ||
| 14 | Sustainable products | Politics & Society | 24.10× | ||
| 15 | OLED | Technology & Electronics | 19.81× | ||
| 16 | Dentistry | Business & Career | 19.34× | ||
| 17 | Christmas tree | Kids & Family | 19.32× | ||
| 18 | Burnout (psychology) | Health | 15.04× | ||
| 19 | Freeware | Technology & Electronics | 14.61× | ||
| 20 | Human rights | Politics & Society | 12.17× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.69× | |
| Patriotism | CONSERVATISM | 1.32× | |
| Urban Lifestyle | OPEN | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.88× | |
| Creativity | OPEN | 0.95× | |
| Luxury Orientation | PREMIUM | 0.96× |
Live events has an estimated audience of 8,140,824 people in Netherlands, concentrated in Zuid-Holland and Gelderland.
55.5% of Live events fans are female, 44.5% are male, with an average age of 42.8 years.
Live events fans show strongest brand affinity for Shopping and fashion (782.18×), Love & Sex (1251.56×), and Exfoliation (cosmetology) (1239.84×) over the country average.
Live events fans in Netherlands are most concentrated in Zuid-Holland (reach ~1.5M), Gelderland (reach ~1.5M), and North Holland (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Live events itself, the audience over-indexes on Love & Sex (1251.56×), Exfoliation (cosmetology) (1239.84×), Costa Rica (960.71×), and Valentine's Day (657.89×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Live events. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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