Live events Audience in Mexico
Live events has an estimated audience of 14,001,937 people in Mexico. 50.8% are female, 49.2% are male, average age 33.3. Top regions: State of Mexico, Distrito Federal, Jalisco. Top brand affinities: Catholic Church, Banana, Sarcasm, Travel agency, El País.
The average Live events fan in Mexico is 33.3 years old, balanced, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Jalisco. Top brand affinities include Catholic Church, Banana, Sarcasm, with strongest over-indexing on Catholic Church (2.75× the country average). Demographically, the Live events audience skews balanced with an average age of 33.3, and over-indexes on personality traits such as Mindfulness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic
Demographics of Live events fans
| Metric | Value |
|---|---|
| Female | 50.8% |
| Male | 49.2% |
| Average age | 33.3 |
| Estimated audience size | 14,001,937 |
Audience persona
The typical Live events fan in Mexico is balanced, around 33.3 years old, with strong Mindfulness tendencies and a notable affinity for Catholic Church.
Live events fans by region: top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | ~2M | 1.07× |
| Distrito Federal | ~1.5M | 0.9× |
| Jalisco | ~1M | 0.93× |
| Nuevo Leon | ~800K | 0.94× |
| Puebla | ~700K | 0.96× |
| Guanajuato | ~600K | 0.97× |
| Baja California | ~600K | 0.97× |
| Michoacan de Ocampo | ~500K | 1.01× |
| Chihuahua | ~500K | 0.99× |
| Chiapas | ~400K | 1.04× |
| Yucatan | ~300K | 1.03× |
| Baja California Sur | ~100K | 1.22× |
Top brand affinities of Live events fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Catholic Church | 2.75× | Politics & Society |
| Banana | 3× | Food & Beverages |
| Sarcasm | 3× | Politics & Society |
| Travel agency | 3× | Travel & Leisure |
| El País | 3× | News |
| Freeware | 3× | Technology & Electronics |
| Dentistry | 3× | Business & Career |
| Office 365 | 3× | Technology & Electronics |
| Game consoles | 1.94× | Technology & Electronics |
| Google Drive | 3× | Technology & Electronics |
| Sexology | 3× | Kids & Family |
| Broadcasting of sports events | 3× | Movies & TV |
| Breastfeeding | 3× | Kids & Family |
| captain america | 3× | Movies & TV |
| Twilight (series) | 3× | Movies & TV |
| Avocado | 3× | Food & Beverages |
| Doctor of Medicine | 3× | Business & Career |
| Papaya | 3× | Food & Beverages |
| RT (TV network) | 3× | Movies & TV |
| Machu Picchu | 3× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.35 |
| Need for Security | CONSERVATISM | 1.63 |
| Risk Appetite | THRILL | 1.52 |
| Travelling | THRILL | 1.51 |
| Urban Lifestyle | OPEN | 1.32 |
| Spirituality | BALANCE | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.6% |
| Japan | 6.9% |
| China | 5.5% |
See Live events audiences in other countries
More Music & Radio audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
Frequently asked questions
How many fans does Live events have in Mexico?
Live events has an estimated audience of 14,001,937 people in Mexico, concentrated in State of Mexico and Distrito Federal.
What is the gender split and age of Live events fans?
50.8% of Live events fans are female, 49.2% are male, with an average age of 33.3 years.
Which brands do Live events fans like most?
Live events fans show strongest brand affinity for Catholic Church (2.75×), Banana (3×), and Sarcasm (3×) over the country average.
Where do Live events fans live in Mexico?
Live events fans in Mexico are most concentrated in State of Mexico (reach ~2M), Distrito Federal (reach ~1.5M), and Jalisco (reach ~1M). These three regions account for the largest share of the active audience.
What other brands do Live events fans also like?
Beyond Live events itself, the audience over-indexes on Banana (3×), Sarcasm (3×), Travel agency (3×), and El País (3×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Live events. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.