A data profile of the people who buy, follow and care about Live events in Mexico — modelled from more than twelve digital signal sources. Live events has an estimated audience of 14,001,937 people in Mexico.
The average Live events fan in Mexico is 33.3 years old, balanced, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Distrito Federal, Jalisco.
Top brand affinities include Catholic Church, Banana, Sarcasm, with strongest over-indexing on Catholic Church (2.75× the country average).
Demographically, the Live events audience skews balanced with an average age of 33.3, and over-indexes on personality traits such as Mindfulness, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Live events fan in Mexico is balanced, around 33.3 years old, with strong Mindfulness tendencies and a notable affinity for Catholic Church.
The key figures that characterise the Live events profile in Mexico.
50.8% are female, 49.2% are male, average age 33.3.
| Metric | Value |
|---|---|
| Female | 50.8% |
| Male | 49.2% |
| Average age | 33.3 |
| Estimated audience size | 14,001,937 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 16% | |
| 50+ | 10% |
of the worldwide Live events audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 18.6% |
| Japan | 6.9% |
| China | 5.5% |
Where the Live events audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baja California Sur | ~100K | 1.22× | |
| 02 | State of Mexico | ~2M | 1.07× | |
| 03 | Chiapas | ~400K | 1.04× | |
| 04 | Yucatan | ~300K | 1.03× | |
| 05 | Michoacan de Ocampo | ~500K | 1.01× | |
| 06 | Chihuahua | ~500K | 0.99× | |
| 07 | Guanajuato | ~600K | 0.97× | |
| 08 | Baja California | ~600K | 0.97× | |
| 09 | Puebla | ~700K | 0.96× | |
| 10 | Nuevo Leon | ~800K | 0.94× | |
| 11 | Jalisco | ~1M | 0.93× | |
| 12 | Distrito Federal | ~1.5M | 0.90× |
The strongest cross-interests of the Live events audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Banana | Food & Beverages | 3.00× | ||
| 02 | Sarcasm | Politics & Society | 3.00× | ||
| 03 | Travel agency | Travel & Leisure | 3.00× | ||
| 04 | El País | News | 3.00× | ||
| 05 | Freeware | Technology & Electronics | 3.00× | ||
| 06 | Dentistry | Business & Career | 3.00× | ||
| 07 | Office 365 | Technology & Electronics | 3.00× | ||
| 08 | Google Drive | Technology & Electronics | 3.00× | ||
| 09 | Sexology | Kids & Family | 3.00× | ||
| 10 | Broadcasting of sports events | Movies & TV | 3.00× | ||
| 11 | Breastfeeding | Kids & Family | 3.00× | ||
| 12 | Twilight (series) | Movies & TV | 3.00× | ||
| 13 | captain america | Movies & TV | 3.00× | ||
| 14 | Avocado | Food & Beverages | 3.00× | ||
| 15 | Doctor of Medicine | Business & Career | 3.00× | ||
| 16 | Papaya | Food & Beverages | 3.00× | ||
| 17 | RT (TV network) | Movies & TV | 3.00× | ||
| 18 | Machu Picchu | Travel & Leisure | 3.00× | ||
| 19 | Catholic Church | Politics & Society | 2.75× | ||
| 20 | Game consoles | Technology & Electronics | 1.94× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.35× | |
| Need for Security | CONSERVATISM | 1.63× | |
| Risk Appetite | THRILL | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.94× | |
| Social Media Usage | JOY | 0.98× | |
| Extroversion | THRILL | 0.98× |
Live events has an estimated audience of 14,001,937 people in Mexico, concentrated in State of Mexico and Distrito Federal.
50.8% of Live events fans are female, 49.2% are male, with an average age of 33.3 years.
Live events fans show strongest brand affinity for Catholic Church (2.75×), Banana (3×), and Sarcasm (3×) over the country average.
Live events fans in Mexico are most concentrated in State of Mexico (reach ~2M), Distrito Federal (reach ~1.5M), and Jalisco (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Live events itself, the audience over-indexes on Banana (3×), Sarcasm (3×), Travel agency (3×), and El País (3×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Live events. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.