Live events Audience in Brazil
Live events has an estimated audience of 32,941,259 people in Brazil. 59.7% are female, 40.3% are male, average age 39.1. Top brand affinities: Sociedade Esportiva Palmeiras, Sport Club Corinthians Paulista, Neymar, Harry Potter, São Paulo FC.
Top brand affinities include Sociedade Esportiva Palmeiras, Sport Club Corinthians Paulista, Neymar, with strongest over-indexing on Sociedade Esportiva Palmeiras (2.42× the country average). Demographically, the Live events audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Mindfulness, Need for Security.
Category: Music & Radio · Type: Topic · Subtype: Lifestyle cluster
Demographics of Live events fans
| Metric | Value |
|---|---|
| Female | 59.7% |
| Male | 40.3% |
| Average age | 39.1 |
| Estimated audience size | 32,941,259 |
Audience persona
The typical Live events fan in Brazil is more female, around 39.1 years old, with strong Mindfulness tendencies and a notable affinity for Sociedade Esportiva Palmeiras.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sociedade Esportiva Palmeiras | 2.42× | Sports |
| Sport Club Corinthians Paulista | 2.58× | Sports |
| Neymar | 3.21× | Sports |
| Harry Potter | 2.42× | Movies & TV |
| São Paulo FC | 2.41× | Sports |
| UEFA Champions League | 3.31× | Sports |
| Cruzeiro Esporte Clube | 2.06× | Sports |
| Real Madrid C.F. | 1.92× | Sports |
| Fast food | 3.11× | Food & Beverages |
| Sport Club Internacional | 2.3× | Sports |
| Santos FC | 1.74× | Sports |
| AliExpress | 3.11× | Shopping |
| TikTok | 2.65× | Internet & Social Media |
| Skin care | 3.39× | Beauty & Wellness |
| Sephora | 3.62× | Shopping |
| SUVs | 3.07× | Cars & Mobility |
| Grêmio Foot-Ball Porto Alegrense | 2.41× | Sports |
| Discounts and allowances | 3.55× | Shopping |
| Honda | 2.86× | Cars & Mobility |
| Organic food | 2.92× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.68 |
| Need for Security | CONSERVATISM | 2.15 |
| Luxury Orientation | PREMIUM | 2 |
| Design Affinity | PREMIUM | 1.95 |
| Family Orientation | CONSERVATISM | 1.88 |
| Price Sensitivity | PREMIUM | 1.8 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.6% |
| Japan | 6.9% |
| China | 5.5% |
See Live events audiences in other countries
More Lifestyle cluster audiences in Brazil
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
- Shopping (37,669,704)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Live events. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.