Live events Audience in France
Live events has an estimated audience of 25,347,371 people in France. 54.2% are female, 45.8% are male, average age 41.3. Top regions: Île-de-France, Normandy, Auvergne-Rhône-Alpes. Top brand affinities: Google News, Crédit Mutuel, Happiness, Baby food, RC Lens.
The average Live events fan in France is 41.3 years old, balanced, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Normandy, Auvergne-Rhône-Alpes. Top brand affinities include Google News, Crédit Mutuel, Happiness, with strongest over-indexing on Google News (2.12× the country average). Demographically, the Live events audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Extroversion, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Lifestyle cluster
Demographics of Live events fans
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 41.3 |
| Estimated audience size | 25,347,371 |
Audience persona
The typical Live events fan in France is balanced, around 41.3 years old, with strong Extroversion tendencies and a notable affinity for Google News.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 5,801,623 | 1.28× |
| Normandy | 2,489,250 | 5.15× |
| Auvergne-Rhône-Alpes | 1,588,564 | 0.53× |
| Grand Est | 1,314,767 | 0.64× |
| Provence-Alpes-Côte d'Azur | 1,226,157 | 0.65× |
| Hauts-de-France | 1,118,598 | 0.5× |
| Nouvelle-Aquitaine | 979,705 | 0.44× |
| Occitanie | 863,078 | 0.39× |
| Pays de la Loire | 852,120 | 0.61× |
| Centre-Val de Loire | 704,802 | 0.74× |
| Bourgogne-Franche-Comté | 657,916 | 0.64× |
| Brittany | 530,797 | 0.43× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google News | 2.12× | News |
| Crédit Mutuel | 2.17× | Business & Career |
| Happiness | 1.73× | Health |
| Baby food | 4.1× | Kids & Family |
| RC Lens | 2.4× | Sports |
| Chess.com | 4.76× | Sports |
| Spas | 1.68× | Beauty & Wellness |
| Free Mobile | 1.93× | Technology & Electronics |
| Recreation | 1.64× | Travel & Leisure |
| Bars | 1.81× | Travel & Leisure |
| Hairstyle | 1.71× | Beauty & Wellness |
| Conforama | 1.52× | Home & Garden |
| Google Photos | 3.08× | Technology & Electronics |
| Desserts | 1.63× | Food & Beverages |
| Kitchen garden | 3.15× | Home & Garden |
| Tattoos | 1.59× | Fashion & Accessoires |
| American Vintage | 3.91× | Fashion & Accessoires |
| Fine-art photography | 2.53× | Technology & Electronics |
| Skirt | 1.89× | Fashion & Accessoires |
| Ticketmaster | 1.6× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.3 |
| Mindfulness | BALANCE | 1.27 |
| Patriotism | CONSERVATISM | 1.17 |
| Social Media Usage | JOY | 0.97 |
| Price Sensitivity | PREMIUM | 0.93 |
| Travelling | THRILL | 0.88 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.6% |
| Japan | 6.9% |
| China | 5.5% |
See Live events audiences in other countries
More Lifestyle cluster audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
Frequently asked questions
How many fans does Live events have in France?
Live events has an estimated audience of 25,347,371 people in France, concentrated in Île-de-France and Normandy.
What is the gender split and age of Live events fans?
54.2% of Live events fans are female, 45.8% are male, with an average age of 41.3 years.
Which brands do Live events fans like most?
Live events fans show strongest brand affinity for Google News (2.12×), Crédit Mutuel (2.17×), and Happiness (1.73×) over the country average.
Where do Live events fans live in France?
Live events fans in France are most concentrated in Île-de-France (reach 5,801,623), Normandy (reach 2,489,250), and Auvergne-Rhône-Alpes (reach 1,588,564). These three regions account for the largest share of the active audience.
What other brands do Live events fans also like?
Beyond Live events itself, the audience over-indexes on Crédit Mutuel (2.17×), Happiness (1.73×), Baby food (4.1×), and RC Lens (2.4×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Live events. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.