A data profile of the people who buy, follow and care about Live events in Spain — modelled from more than twelve digital signal sources. Live events has an estimated audience of 21,782,556 people in Spain.
Live events has an estimated audience of 21,782,556 people in Spain. 56.2% are female, 43.8% are male, average age 42.7. Top brand affinities: Lunch, Hoodie, Pepe Jeans, Local food, Kitchen knife.
Top brand affinities include Lunch, Hoodie, Pepe Jeans, with strongest over-indexing on Lunch (3.33× the country average).
Demographically, the Live events audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Tradition, Travelling.
The typical Live events fan in Spain is more female, around 42.7 years old, with strong Tradition tendencies and a notable affinity for Lunch.
The key figures that characterise the Live events profile in Spain.
56.2% are female, 43.8% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 42.7 |
| Estimated audience size | 21,782,556 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 27% |
of the worldwide Live events audience comes from Spain.
| Country | Share |
|---|---|
| United States | 18.6% |
| Japan | 6.9% |
| China | 5.5% |
The strongest cross-interests of the Live events audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kitchen knife | Home & Garden | 3.46× | ||
| 02 | Lunch | Food & Beverages | 3.33× | ||
| 03 | Pepe Jeans | Fashion & Accessoires | 2.96× | ||
| 04 | Arezzo | Travel & Leisure | 2.81× | ||
| 05 | Hoodie | Fashion & Accessoires | 2.73× | ||
| 06 | Paula Echevarría | Movies & TV | 2.24× | ||
| 07 | Hotmart | Shopping | 2.08× | ||
| 08 | Avianca | Travel & Leisure | 1.90× | ||
| 09 | Futon | Home & Garden | 1.67× | ||
| 10 | Playa del Carmen | Travel & Leisure | 1.64× | ||
| 11 | Harrods | Shopping | 1.62× | ||
| 12 | Dragon Ball Z | Movies & TV | 1.61× | ||
| 13 | Violin | Music & Radio | 1.57× | ||
| 14 | Otaku | Literature | 1.57× | ||
| 15 | Local food | Food & Beverages | 1.56× | ||
| 16 | Boca Juniors | Sports | 1.55× | ||
| 17 | The Witcher | Games | 1.54× | ||
| 18 | YouTube Music | Internet & Social Media | 1.53× | ||
| 19 | COS | Shopping | 1.51× | ||
| 20 | NBA playoffs | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.13× | |
| Travelling | THRILL | 1.07× | |
| Urban Lifestyle | OPEN | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.84× | |
| Need for Security | CONSERVATISM | 0.90× | |
| Indulgence | JOY | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Live events. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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