Live events Audience in Spain
Live events has an estimated audience of 21,782,556 people in Spain. 56.2% are female, 43.8% are male, average age 42.7. Top brand affinities: Singer-songwriter, Sports nutrition, Lunch, Oncology, Iberia (airline).
Top brand affinities include Singer-songwriter, Sports nutrition, Lunch, with strongest over-indexing on Singer-songwriter (7.96× the country average). Demographically, the Live events audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Mindfulness, Social Media Usage.
Category: Music & Radio · Type: Topic · Subtype: Lifestyle cluster
Demographics of Live events fans
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 42.7 |
| Estimated audience size | 21,782,556 |
Audience persona
The typical Live events fan in Spain is more female, around 42.7 years old, with strong Mindfulness tendencies and a notable affinity for Singer-songwriter.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Singer-songwriter | 7.96× | Music & Radio |
| Sports nutrition | 7.93× | Food & Beverages |
| Lunch | 3.16× | Food & Beverages |
| Oncology | 5.64× | Health |
| Iberia (airline) | 1.64× | Travel & Leisure |
| Livemusic | 2.77× | Music & Radio |
| 1.57× | Internet & Social Media | |
| Brico Dépôt | 2.08× | Shopping |
| Coches.net | 1.58× | Cars & Mobility |
| Pepe Jeans | 3.32× | Fashion & Accessoires |
| Flower | 1.53× | Home & Garden |
| Liam Neeson | 3.43× | Movies & TV |
| Kundalini yoga | 3.11× | Health |
| Crunchyroll | 3.36× | Games |
| Manchester City F.C. | 1.95× | Sports |
| Hipercor | 1.61× | Shopping |
| Local food | 1.54× | Food & Beverages |
| Wedding dress | 1.94× | Fashion & Accessoires |
| El Mueble | 1.67× | Home & Garden |
| Conforama | 1.62× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 0.96 |
| Social Media Usage | JOY | 0.96 |
| Tradition | CONSERVATISM | 0.94 |
| Design Affinity | PREMIUM | 0.9 |
| Price Sensitivity | PREMIUM | 0.87 |
| DIY Mentality | THRILL | 0.85 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.6% |
| Japan | 6.9% |
| China | 5.5% |
See Live events audiences in other countries
More Lifestyle cluster audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Live events. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.