Rascasse Audience Intelligence

Game consoles Audience in Brazil

A data profile of the people who buy, follow and care about Game consoles in Brazil — modelled from more than twelve digital signal sources. Game consoles has an estimated audience of 8,481,284 people in Brazil.

#466among Topic in Brazil#50in Technology & Electronics

The average Game consoles fan in Brazil is 31.3 years old, more male, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Game consoles profile in Brazil.

Audience size
8.5M
in Brazil
Gender
37.5%♀
62.5% male
Age
31.3
average years
Country rank
#706
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Game consoles fans

37.5% are female, 62.5% are male, average age 31.3.

Fig. 02

Gender split

37.5%
Female
62.5%
Male
Demographic split for Game consoles audience in Brazil
MetricValue
Female37.5%
Male62.5%
Average age31.3
Estimated audience size8,481,284
Fig. 03

Age distribution

Ø 31.3
average years
Age distribution of the Game consoles audience in Brazil
Age bracketShare%
16-1942%
20-2923%
30-3915%
40-4911%
50+9%
Fig. 04

Worldwide distribution

3.9%

of the worldwide Game consoles audience comes from Brazil.

Worldwide audience distribution share by country for Game consoles
CountryShare
United States18.4%
India4.9%
Italy4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Game consoles audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Game consoles fans by region: top regions in Brazil
#RegionReachAffinity×
01Pernambuco~500K1.17×
02Paraíba~200K1.12×
03Rio Grande do Norte~200K1.09×
04Alagoas~100K1.07×
05Amazonas~200K1.06×
06Ceará~400K1.05×
07Pará~300K1.04×
08Maranhão~200K1.04×
09São Paulo~2M1.02×
10Federal District~100K1.02×
11Amapá~30K1.01×
12Minas Gerais~900K1.00×
13Goiás~300K1.00×
14Piauí~100K1.00×
15Paraná~500K0.99×
16Sergipe~90K0.99×
17Roraima~20K0.99×
18Rio de Janeiro~800K0.98×
19Bahia~500K0.98×
20Rondônia~70K0.98×
21Acre~30K0.98×
22Rio Grande do Sul~500K0.95×
23Santa Catarina~400K0.95×
24Mato Grosso do Sul~100K0.95×
25Tocantins~50K0.95×
26Espírito Santo~200K0.94×
27Mato Grosso~100K0.90×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Brazil

See Game consoles audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Game consoles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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