A data profile of the people who buy, follow and care about Bol.com in Netherlands — modelled from more than twelve digital signal sources. Bol.com has an estimated audience of 5,248,708 people in Netherlands.
The average Bol.com fan in Netherlands is 40.5 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Brabant, Gelderland.
Top brand affinities include IKEA, Coolblue, Kruidvat, with strongest over-indexing on IKEA (2.3× the country average).
Demographically, the Bol.com audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Design Affinity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Bol.com fan in Netherlands is more female, around 40.5 years old, with strong Design Affinity tendencies and a notable affinity for IKEA.
The key figures that characterise the Bol.com profile in Netherlands.
61.4% are female, 38.6% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 61.4% |
| Male | 38.6% |
| Average age | 40.5 |
| Estimated audience size | 5,248,708 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 25% |
of the worldwide Bol.com audience comes from Netherlands.
| Country | Share |
|---|---|
| Netherlands | 67.8% |
| Belgium | 27.1% |
| China | 0.6% |
Where the Bol.com audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Limburg | ~400K | 1.27× | |
| 02 | North Brabant | ~1M | 1.15× | |
| 03 | Gelderland | ~800K | 1.14× | |
| 04 | Drenthe | ~200K | 1.13× | |
| 05 | Friesland | ~200K | 1.12× | |
| 06 | Overijssel | ~400K | 0.99× | |
| 07 | Zeeland | ~100K | 0.99× | |
| 08 | Zuid-Holland | ~1M | 0.97× | |
| 09 | Flevoland | ~100K | 0.95× | |
| 10 | Groningen | ~100K | 0.78× | |
| 11 | North Holland | ~700K | 0.76× | |
| 12 | Utrecht | ~300K | 0.74× |
The strongest cross-interests of the Bol.com audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Exchange-traded fund | Business & Career | 17.78× | ||
| 02 | VakantieVeilingen | Travel & Leisure | 3.09× | ||
| 03 | Coolblue | Shopping | 2.89× | ||
| 04 | IKEA | Home & Garden | 2.30× | ||
| 05 | Flower | Home & Garden | 2.29× | ||
| 06 | Kruidvat | Shopping | 2.27× | ||
| 07 | voetbalzone | Sports | 2.06× | ||
| 08 | Voetbalprimeur | Sports | 2.04× | ||
| 09 | Lidl | Shopping | 2.03× | ||
| 10 | Etos | Health | 1.97× | ||
| 11 | Hornbach | Shopping | 1.95× | ||
| 12 | Primark | Shopping | 1.92× | ||
| 13 | Vehicles | Cars & Mobility | 1.70× | ||
| 14 | Online shopping | Shopping | 1.60× | ||
| 15 | Aldi | Shopping | 1.59× | ||
| 16 | Beauty | Beauty & Wellness | 1.58× | ||
| 17 | PSV Eindhoven | Sports | 1.57× | ||
| 18 | Arts and music | Arts & Culture | 1.55× | ||
| 19 | Amsterdam | Travel & Leisure | 1.55× | ||
| 20 | Feyenoord | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.52× | |
| Creativity | OPEN | 1.51× | |
| Pet Ownership | JOY | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.77× | |
| Individualism | JOY | 0.82× | |
| Patriotism | CONSERVATISM | 0.94× |
Bol.com's target market in Netherlands covers an estimated 5,248,708 people, concentrated in Zuid-Holland and North Brabant.
61.4% of the Bol.com audience are female, 38.6% are male, with an average age of 40.5 years.
Bol.com fans show strongest brand affinity for IKEA (2.3×), Coolblue (2.89×), and Kruidvat (2.27×) over the country average.
Bol.com fans in Netherlands are most concentrated in Zuid-Holland (reach ~1M), North Brabant (reach ~1M), and Gelderland (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Bol.com itself, the audience over-indexes on Coolblue (2.89×), Kruidvat (2.27×), Lidl (2.03×), and Voetbalprimeur (2.04×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Bol.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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