A data profile of the people who buy, follow and care about Online shopping in Netherlands — modelled from more than twelve digital signal sources. Online shopping has an estimated audience of 8,563,721 people in Netherlands.
The average Online shopping fan in Netherlands is 44.3 years old, more female, and lives primarily in North Holland.
The audience is concentrated in North Holland, Zuid-Holland, North Brabant.
Demographically, the Online shopping audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Patriotism, Travelling.
The key figures that characterise the Online shopping profile in Netherlands.
57.5% are female, 42.5% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 57.5% |
| Male | 42.5% |
| Average age | 44.3 |
| Estimated audience size | 8,563,721 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide Online shopping audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 20.1% |
| Japan | 5.6% |
| India | 5.5% |
Where the Online shopping audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~2.5M | 1.56× | |
| 02 | Zuid-Holland | ~2.5M | 1.20× | |
| 03 | Limburg | ~600K | 1.04× | |
| 04 | Flevoland | ~200K | 1.02× | |
| 05 | North Brabant | ~1.5M | 0.98× | |
| 06 | Overijssel | ~600K | 0.97× | |
| 07 | Friesland | ~300K | 0.97× | |
| 08 | Drenthe | ~300K | 0.96× | |
| 09 | Groningen | ~300K | 0.94× | |
| 10 | Gelderland | ~1M | 0.91× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.88× | |
| Travelling | THRILL | 0.67× | |
| Early Adopter Mentality | POWER | 0.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.29× | |
| Need for Security | CONSERVATISM | 0.43× | |
| Healthy Lifestyle | BALANCE | 0.53× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Online shopping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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