A data profile of the people who buy, follow and care about Coolblue in Netherlands — modelled from more than twelve digital signal sources. Coolblue has an estimated audience of 4,998,044 people in Netherlands.
The average Coolblue fan in Netherlands is 41.4 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Brabant, North Holland.
Top brand affinities include Woot, Social Deal, Bol.com, with strongest over-indexing on Woot (15.15× the country average).
Demographically, the Coolblue audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Travelling, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Coolblue fan in Netherlands is more female, around 41.4 years old, with strong Travelling tendencies and a notable affinity for Woot.
The key figures that characterise the Coolblue profile in Netherlands.
60.8% are female, 39.2% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 60.8% |
| Male | 39.2% |
| Average age | 41.4 |
| Estimated audience size | 4,998,044 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide Coolblue audience comes from Netherlands.
| Country | Share |
|---|---|
| Netherlands | 50.5% |
| Belgium | 28.0% |
| Germany | 16.3% |
Where the Coolblue audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Brabant | ~1M | 1.24× | |
| 02 | Zuid-Holland | ~1.5M | 1.16× | |
| 03 | Gelderland | ~700K | 1.09× | |
| 04 | Flevoland | ~200K | 1.08× | |
| 05 | North Holland | ~900K | 1.01× | |
| 06 | Limburg | ~300K | 0.95× | |
| 07 | Groningen | ~200K | 0.92× | |
| 08 | Utrecht | ~400K | 0.91× | |
| 09 | Overijssel | ~300K | 0.91× | |
| 10 | Drenthe | ~100K | 0.88× | |
| 11 | Friesland | ~200K | 0.85× |
The strongest cross-interests of the Coolblue audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Woot | Shopping | 15.15× | ||
| 02 | Tefal | Home & Garden | 4.90× | ||
| 03 | KoopJeDeal | Shopping | 4.83× | ||
| 04 | Korean drama | Movies & TV | 3.91× | ||
| 05 | Social Deal | Politics & Society | 2.97× | ||
| 06 | Danish design | Home & Garden | 2.34× | ||
| 07 | Holland & Barrett | Health | 2.21× | ||
| 08 | KFC | Food & Beverages | 2.06× | ||
| 09 | Expert (company) | Shopping | 2.05× | ||
| 10 | Blokker | Technology & Electronics | 1.89× | ||
| 11 | Bol.com | Shopping | 1.86× | ||
| 12 | AutoScout24 | Cars & Mobility | 1.78× | ||
| 13 | Autoweek | Cars & Mobility | 1.69× | ||
| 14 | Hornbach | Shopping | 1.64× | ||
| 15 | Staatsloterij | Games | 1.62× | ||
| 16 | Rabobank | Business & Career | 1.60× | ||
| 17 | McDonald's | Food & Beverages | 1.57× | ||
| 18 | Vodafone | Technology & Electronics | 1.54× | ||
| 19 | Voetbalprimeur | Sports | 1.51× | ||
| 20 | KPN | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.42× | |
| Urban Lifestyle | OPEN | 1.37× | |
| Social Media Usage | JOY | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.81× | |
| Early Adopter Mentality | POWER | 0.86× | |
| Need for Security | CONSERVATISM | 0.86× |
Coolblue's target market in Netherlands covers an estimated 4,998,044 people, concentrated in Zuid-Holland and North Brabant.
60.8% of the Coolblue audience are female, 39.2% are male, with an average age of 41.4 years.
Coolblue fans show strongest brand affinity for Woot (15.15×), Social Deal (2.97×), and Bol.com (1.86×) over the country average.
Coolblue fans in Netherlands are most concentrated in Zuid-Holland (reach ~1.5M), North Brabant (reach ~1M), and North Holland (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Coolblue itself, the audience over-indexes on Social Deal (2.97×), Bol.com (1.86×), Rabobank (1.6×), and Hornbach (1.64×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Coolblue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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