A data profile of the people who buy, follow and care about Social Deal in Netherlands — modelled from more than twelve digital signal sources. Social Deal has an estimated audience of 2,445,050 people in Netherlands.
The average Social Deal fan in Netherlands is 46.5 years old, more female, and lives primarily in North Brabant.
The audience is concentrated in North Brabant, Zuid-Holland, Gelderland.
Top brand affinities include Coolblue, Jumbo (supermarket), HEMA, with strongest over-indexing on Coolblue (2.97× the country average).
Demographically, the Social Deal audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Community Orientation, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Social Deal fan in Netherlands is more female, around 46.5 years old, with strong Community Orientation tendencies and a notable affinity for Coolblue.
The key figures that characterise the Social Deal profile in Netherlands.
72.3% are female, 27.7% are male, average age 46.5.
| Metric | Value |
|---|---|
| Female | 72.3% |
| Male | 27.7% |
| Average age | 46.5 |
| Estimated audience size | 2,445,050 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 12% | |
| 30-39 | 17% | |
| 40-49 | 25% | |
| 50+ | 39% |
of the worldwide Social Deal audience comes from Netherlands.
| Country | Share |
|---|---|
| Netherlands | 66.2% |
| Belgium | 27.3% |
| Germany | 3.6% |
Where the Social Deal audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Limburg | ~300K | 1.64× | |
| 02 | North Brabant | ~500K | 1.36× | |
| 03 | Gelderland | ~400K | 1.18× | |
| 04 | Overijssel | ~200K | 1.06× | |
| 05 | Drenthe | ~80K | 1.00× | |
| 06 | Friesland | ~90K | 0.99× | |
| 07 | Zuid-Holland | ~400K | 0.77× | |
| 08 | Flevoland | ~50K | 0.73× | |
| 09 | Groningen | ~60K | 0.70× | |
| 10 | North Holland | ~300K | 0.58× |
The strongest cross-interests of the Social Deal audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Refrigerator | Home & Garden | 3.23× | ||
| 02 | Walking | Sports | 3.12× | ||
| 03 | Coolblue | Shopping | 2.97× | ||
| 04 | Center Parcs | Travel & Leisure | 2.78× | ||
| 05 | Etos | Health | 2.57× | ||
| 06 | TUI | Travel & Leisure | 2.46× | ||
| 07 | HEMA | Shopping | 2.26× | ||
| 08 | Jumbo (supermarket) | Shopping | 2.18× | ||
| 09 | Marco Borsato | Music & Radio | 2.17× | ||
| 10 | Hornbach | Shopping | 2.05× | ||
| 11 | Belgium | Travel & Leisure | 1.99× | ||
| 12 | Pathé | Music & Radio | 1.96× | ||
| 13 | Aldi | Shopping | 1.91× | ||
| 14 | Lidl | Shopping | 1.90× | ||
| 15 | Psychology | Business & Career | 1.87× | ||
| 16 | ABN AMRO | Business & Career | 1.80× | ||
| 17 | Kruidvat | Shopping | 1.78× | ||
| 18 | Internet & Social Media | 1.75× | |||
| 19 | Family | Kids & Family | 1.71× | ||
| 20 | IKEA | Home & Garden | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.65× | |
| Extroversion | THRILL | 1.63× | |
| Convenience Orientation | PREMIUM | 1.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.82× | |
| Risk Appetite | THRILL | 0.87× | |
| Design Affinity | PREMIUM | 0.96× |
Social Deal has an estimated audience of 2,445,050 people in Netherlands, concentrated in North Brabant and Zuid-Holland.
72.3% of Social Deal fans are female, 27.7% are male, with an average age of 46.5 years.
Social Deal fans show strongest brand affinity for Coolblue (2.97×), Jumbo (supermarket) (2.18×), and HEMA (2.26×) over the country average.
Social Deal fans in Netherlands are most concentrated in North Brabant (reach ~500K), Zuid-Holland (reach ~400K), and Gelderland (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Social Deal itself, the audience over-indexes on Jumbo (supermarket) (2.18×), HEMA (2.26×), Walking (3.12×), and Etos (2.57×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Social Deal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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