A data profile of the people who buy, follow and care about Walking in Netherlands — modelled from more than twelve digital signal sources. Walking has an estimated audience of 3,208,580 people in Netherlands.
The average Walking fan in Netherlands is 49.1 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Jutta Leerdam, Jumbo (supermarket), Max Verstappen, with strongest over-indexing on Jutta Leerdam (2.62× the country average).
Demographically, the Walking audience skews more female with an average age of 49.1, and over-indexes on personality traits such as Travelling, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Walking fan in Netherlands is more female, around 49.1 years old, with strong Travelling tendencies and a notable affinity for Jutta Leerdam.
The key figures that characterise the Walking profile in Netherlands.
62.7% are female, 37.3% are male, average age 49.1.
| Metric | Value |
|---|---|
| Female | 62.7% |
| Male | 37.3% |
| Average age | 49.1 |
| Estimated audience size | 3,208,580 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 9% | |
| 30-39 | 14% | |
| 40-49 | 24% | |
| 50+ | 49% |
of the worldwide Walking audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 21.5% |
| United Kingdom | 10.6% |
| Italy | 5.5% |
Where the Walking audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~900K | 1.55× | |
| 02 | Zuid-Holland | ~1M | 1.43× | |
| 03 | North Brabant | ~600K | 1.24× | |
| 04 | Limburg | ~200K | 1.10× | |
| 05 | Gelderland | ~400K | 1.08× | |
| 06 | Overijssel | ~200K | 0.99× | |
| 07 | Flevoland | ~90K | 0.99× | |
| 08 | Friesland | ~100K | 0.94× | |
| 09 | Drenthe | ~90K | 0.94× | |
| 10 | Groningen | ~100K | 0.93× | |
| 11 | Zeeland | ~60K | 0.83× | |
| 12 | Utrecht | ~200K | 0.67× |
The strongest cross-interests of the Walking audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bicycle touring | Sports | 4.61× | ||
| 02 | Outdoor enthusiast | Sports | 4.05× | ||
| 03 | Nature | Home & Garden | 2.89× | ||
| 04 | Camping | Travel & Leisure | 2.70× | ||
| 05 | Jutta Leerdam | Sports | 2.62× | ||
| 06 | Vacations | Travel & Leisure | 2.47× | ||
| 07 | Jumbo (supermarket) | Shopping | 2.44× | ||
| 08 | Hotels | Travel & Leisure | 2.37× | ||
| 09 | History | Literature | 2.35× | ||
| 10 | Dutch language | Politics & Society | 2.24× | ||
| 11 | HEMA | Shopping | 2.22× | ||
| 12 | The Hague | Travel & Leisure | 2.17× | ||
| 13 | Google Maps | Internet & Social Media | 2.10× | ||
| 14 | Max Verstappen | Sports | 2.08× | ||
| 15 | Business | Business & Career | 2.00× | ||
| 16 | Fitness and wellness | Sports | 1.98× | ||
| 17 | Design | Home & Garden | 1.94× | ||
| 18 | YouTube | Movies & TV | 1.87× | ||
| 19 | Shopping | Shopping | 1.87× | ||
| 20 | Internet & Social Media | 1.84× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.81× | |
| Urban Lifestyle | OPEN | 1.30× | |
| Design Affinity | PREMIUM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.15× | |
| Convenience Orientation | PREMIUM | 0.40× | |
| Patriotism | CONSERVATISM | 0.46× |
Walking has an estimated audience of 3,208,580 people in Netherlands, concentrated in Zuid-Holland and North Holland.
62.7% of Walking fans are female, 37.3% are male, with an average age of 49.1 years.
Walking fans show strongest brand affinity for Jutta Leerdam (2.62×), Jumbo (supermarket) (2.44×), and Max Verstappen (2.08×) over the country average.
Walking fans in Netherlands are most concentrated in Zuid-Holland (reach ~1M), North Holland (reach ~900K), and North Brabant (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Walking itself, the audience over-indexes on Jumbo (supermarket) (2.44×), Max Verstappen (2.08×), Nature (2.89×), and Bicycle touring (4.61×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Walking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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