A data profile of the people who buy, follow and care about American football in Netherlands — modelled from more than twelve digital signal sources. American football has an estimated audience of 2,290,321 people in Netherlands.
The average American football fan in Netherlands is 38.5 years old, more male, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Arjen Robben, Marc Overmars, Tim Curry, with strongest over-indexing on Arjen Robben (1.87× the country average).
Demographically, the American football audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Social Media Usage, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 10 brand affinities and 12 regions tracked by Rascasse.
The typical American football fan in Netherlands is more male, around 38.5 years old, with strong Social Media Usage tendencies and a notable affinity for Arjen Robben.
The key figures that characterise the American football profile in Netherlands.
40.7% are female, 59.3% are male, average age 38.5.
| Metric | Value |
|---|---|
| Female | 40.7% |
| Male | 59.3% |
| Average age | 38.5 |
| Estimated audience size | 2,290,321 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 19% |
of the worldwide American football audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 34.4% |
| Japan | 4.5% |
| Italy | 4.4% |
Where the American football audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Flevoland | ~80K | 1.23× | |
| 02 | North Holland | ~500K | 1.15× | |
| 03 | Zuid-Holland | ~600K | 1.12× | |
| 04 | Utrecht | ~200K | 1.08× | |
| 05 | Overijssel | ~200K | 1.06× | |
| 06 | North Brabant | ~400K | 1.04× | |
| 07 | Gelderland | ~300K | 1.02× | |
| 08 | Limburg | ~100K | 0.97× | |
| 09 | Groningen | ~70K | 0.87× | |
| 10 | Drenthe | ~60K | 0.86× | |
| 11 | Zeeland | ~40K | 0.85× | |
| 12 | Friesland | ~70K | 0.83× |
The strongest cross-interests of the American football audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Arjen Robben | Sports | 1.87× | ||
| 02 | Marc Overmars | Sports | 1.79× | ||
| 03 | PME Legend american classic | Fashion & Accessoires | 1.72× | ||
| 04 | Preakness Stakes | Sports | 1.72× | ||
| 05 | Belmont Stakes | Sports | 1.72× | ||
| 06 | Colchester | Travel & Leisure | 1.63× | ||
| 07 | Kentucky Derby | Sports | 1.62× | ||
| 08 | Mia Sara | Movies & TV | 1.56× | ||
| 09 | Triple Crown of Thoroughbred Racing (United States) | Sports | 1.53× | ||
| 10 | Tim Curry | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.11× | |
| Design Affinity | PREMIUM | 1.08× | |
| Travelling | THRILL | 0.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.70× | |
| Healthy Lifestyle | BALANCE | 0.76× | |
| Early Adopter Mentality | POWER | 0.86× |
American football has an estimated audience of 2,290,321 people in Netherlands, concentrated in Zuid-Holland and North Holland.
40.7% of American football fans are female, 59.3% are male, with an average age of 38.5 years.
American football fans show strongest brand affinity for Arjen Robben (1.87×), Marc Overmars (1.79×), and Tim Curry (1.52×) over the country average.
American football fans in Netherlands are most concentrated in Zuid-Holland (reach ~600K), North Holland (reach ~500K), and North Brabant (reach ~400K). These three regions account for the largest share of the active audience.
Beyond American football itself, the audience over-indexes on Marc Overmars (1.79×), Tim Curry (1.52×), Kentucky Derby (1.62×), and Mia Sara (1.56×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for American football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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