American football Audience in Mexico
American football has an estimated audience of 5,901,463 people in Mexico. 41.0% are female, 59.0% are male, average age 33.4. Top brand affinities: Antonio Mohamed, Miami Dolphins, Payment card, David Faitelson, 100 metres.
Top brand affinities include Antonio Mohamed, Miami Dolphins, Payment card, with strongest over-indexing on Antonio Mohamed (1.7× the country average). Demographically, the American football audience skews more male with an average age of 33.4, and over-indexes on personality traits such as Risk Appetite, Spirituality.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of American football fans
| Metric | Value |
|---|---|
| Female | 41.0% |
| Male | 59.0% |
| Average age | 33.4 |
| Estimated audience size | 5,901,463 |
Audience persona
The typical American football fan in Mexico is more male, around 33.4 years old, with strong Risk Appetite tendencies and a notable affinity for Antonio Mohamed.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Antonio Mohamed | 1.7× | Sports |
| Miami Dolphins | 1.62× | Sports |
| Payment card | 1.56× | Fashion & Accessoires |
| David Faitelson | 1.52× | News |
| 100 metres | 1.7× | Sports |
| Plate (dishware) | 1.89× | Home & Garden |
| Tonic water | 3.45× | Food & Beverages |
| The Covenant (film) | 1.64× | Movies & TV |
| Henry Martín | 1.55× | Sports |
| MaximaFM | 1.53× | Music & Radio |
| Coppa Italia | 1.63× | Sports |
| Carlos Tevez | 1.54× | Sports |
| Florentino Pérez | 1.57× | Politics & Society |
| The Descent | 1.71× | Movies & TV |
| Photo sharing | 1.69× | Internet & Social Media |
| Fudge | 1.68× | Food & Beverages |
| Tony Romo | 1.6× | Sports |
| Hiram Mier | 1.53× | Sports |
| José Cardozo | 1.66× | Sports |
| As You Like It | 1.56× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.56 |
| Spirituality | BALANCE | 1.47 |
| Need for Security | CONSERVATISM | 1.28 |
| Travelling | THRILL | 1.25 |
| LGBTQ+ Identity | OPEN | 1.1 |
| Luxury Orientation | PREMIUM | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.2% |
| Germany | 5.7% |
| Japan | 4.4% |
See American football audiences in other countries
- American football — Germany
- American football — United States
- American football — United Kingdom
- American football — France
- American football — Italy
- American football — Spain
- American football — Brazil
- American football — Japan
- American football — South Korea
- American football — India
- American football — Canada
More Sport audiences in Mexico
- Soccer (14,759,089)
- Basketball (9,402,798)
- Baseball (8,946,086)
- Volleyball (6,175,795)
- Golf (5,083,686)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for American football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.