A data profile of the people who buy, follow and care about American football in Mexico — modelled from more than twelve digital signal sources. American football has an estimated audience of 5,901,463 people in Mexico.
American football has an estimated audience of 5,901,463 people in Mexico. 41.0% are female, 59.0% are male, average age 33.4. Top brand affinities: Antonio Mohamed, Henry Martín, Miami Dolphins, Payment card, David Faitelson.
Top brand affinities include Antonio Mohamed, Henry Martín, Miami Dolphins, with strongest over-indexing on Antonio Mohamed (1.7× the country average).
Demographically, the American football audience skews more male with an average age of 33.4, and over-indexes on personality traits such as Patriotism, Need for Security.
The typical American football fan in Mexico is more male, around 33.4 years old, with strong Patriotism tendencies and a notable affinity for Antonio Mohamed.
The key figures that characterise the American football profile in Mexico.
41.0% are female, 59.0% are male, average age 33.4.
| Metric | Value |
|---|---|
| Female | 41.0% |
| Male | 59.0% |
| Average age | 33.4 |
| Estimated audience size | 5,901,463 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 16% | |
| 50+ | 9% |
of the worldwide American football audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 34.4% |
| Japan | 4.5% |
| Italy | 4.4% |
The strongest cross-interests of the American football audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tonic water | Food & Beverages | 3.45× | ||
| 02 | Plate (dishware) | Home & Garden | 1.89× | ||
| 03 | The Descent | Movies & TV | 1.71× | ||
| 04 | Antonio Mohamed | Sports | 1.70× | ||
| 05 | 100 metres | Sports | 1.70× | ||
| 06 | Photo sharing | Internet & Social Media | 1.69× | ||
| 07 | Fudge | Food & Beverages | 1.68× | ||
| 08 | Gerardo Martino | Sports | 1.68× | ||
| 09 | The Covenant (film) | Movies & TV | 1.64× | ||
| 10 | Coppa Italia | Sports | 1.63× | ||
| 11 | Miami Dolphins | Sports | 1.62× | ||
| 12 | Tony Romo | Sports | 1.60× | ||
| 13 | Florentino Pérez | Politics & Society | 1.57× | ||
| 14 | Payment card | Fashion & Accessoires | 1.56× | ||
| 15 | As You Like It | Literature | 1.56× | ||
| 16 | Henry Martín | Sports | 1.55× | ||
| 17 | Carlos Tevez | Sports | 1.54× | ||
| 18 | MaximaFM | Music & Radio | 1.53× | ||
| 19 | Hiram Mier | Sports | 1.53× | ||
| 20 | David Faitelson | News | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.00× | |
| Need for Security | CONSERVATISM | 0.97× | |
| Extroversion | THRILL | 0.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.79× | |
| Early Adopter Mentality | POWER | 0.79× | |
| Design Affinity | PREMIUM | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for American football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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