A data profile of the people who buy, follow and care about American football in Canada — modelled from more than twelve digital signal sources. American football has an estimated audience of 6,531,868 people in Canada.
The average American football fan in Canada is 36.1 years old, more male, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Alberta.
Top brand affinities include Buffalo Sabres, Colorado Avalanche, USA Hockey, with strongest over-indexing on Buffalo Sabres (1.56× the country average).
Demographically, the American football audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Sports Activity, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical American football fan in Canada is more male, around 36.1 years old, with strong Sports Activity tendencies and a notable affinity for Buffalo Sabres.
The key figures that characterise the American football profile in Canada.
41.9% are female, 58.1% are male, average age 36.1.
| Metric | Value |
|---|---|
| Female | 41.9% |
| Male | 58.1% |
| Average age | 36.1 |
| Estimated audience size | 6,531,868 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 15% |
of the worldwide American football audience comes from Canada.
| Country | Share |
|---|---|
| United States | 34.4% |
| Japan | 4.5% |
| Italy | 4.4% |
Where the American football audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Saskatchewan | ~300K | 1.68× | |
| 02 | Ontario | ~4M | 1.47× | |
| 03 | Manitoba | ~300K | 1.27× | |
| 04 | British Columbia | ~1M | 1.17× | |
| 05 | Alberta | ~900K | 1.12× | |
| 06 | Nova Scotia | ~200K | 0.95× | |
| 07 | New Brunswick | ~100K | 0.86× | |
| 08 | Prince Edward Island | ~20K | 0.73× | |
| 09 | Newfoundland and Labrador | ~50K | 0.55× | |
| 10 | Quebec | ~600K | 0.38× |
The strongest cross-interests of the American football audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Aaron Rodgers | Sports | 1.80× | ||
| 02 | NHL Entry Draft | Sports | 1.79× | ||
| 03 | Winnipeg Sun | News | 1.76× | ||
| 04 | USA Hockey | Sports | 1.69× | ||
| 05 | Don Cherry | Music & Radio | 1.69× | ||
| 06 | Miami Dolphins | Sports | 1.69× | ||
| 07 | Ice hockey equipment | Sports | 1.61× | ||
| 08 | New Jersey Devils | Sports | 1.58× | ||
| 09 | Buffalo Sabres | Sports | 1.56× | ||
| 10 | Tampa Bay Buccaneers | Sports | 1.56× | ||
| 11 | Winnipeg Blue Bombers | Sports | 1.55× | ||
| 12 | Nashville Predators | Sports | 1.55× | ||
| 13 | James Harden | Sports | 1.53× | ||
| 14 | San Jose Sharks | Sports | 1.52× | ||
| 15 | MLB Network | Sports | 1.52× | ||
| 16 | Colorado Avalanche | Sports | 1.51× | ||
| 17 | Gridiron football | Sports | 1.51× | ||
| 18 | Dallas Stars | Sports | 1.51× | ||
| 19 | FanDuel | Sports | 1.51× | ||
| 20 | Ice skate | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.18× | |
| Career Orientation | POWER | 1.18× | |
| Early Adopter Mentality | POWER | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.87× | |
| Convenience Orientation | PREMIUM | 0.89× | |
| Urban Lifestyle | OPEN | 0.91× |
American football has an estimated audience of 6,531,868 people in Canada, concentrated in Ontario and British Columbia.
41.9% of American football fans are female, 58.1% are male, with an average age of 36.1 years.
American football fans show strongest brand affinity for Buffalo Sabres (1.56×), Colorado Avalanche (1.51×), and USA Hockey (1.69×) over the country average.
American football fans in Canada are most concentrated in Ontario (reach ~4M), British Columbia (reach ~1M), and Alberta (reach ~900K). These three regions account for the largest share of the active audience.
Beyond American football itself, the audience over-indexes on Colorado Avalanche (1.51×), USA Hockey (1.69×), Gridiron football (1.51×), and Aaron Rodgers (1.8×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for American football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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