American football Audience in Canada
American football has an estimated audience of 6,531,868 people in Canada. 41.9% are female, 58.1% are male, average age 36.1. Top regions: Ontario, British Columbia, Alberta. Top brand affinities: Colorado Avalanche, Aaron Rodgers, San Jose Sharks, Buffalo Sabres, Dallas Stars.
The average American football fan in Canada is 36.1 years old, more male, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Alberta. Top brand affinities include Colorado Avalanche, Aaron Rodgers, San Jose Sharks, with strongest over-indexing on Colorado Avalanche (1.51× the country average). Demographically, the American football audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Sports Activity, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of American football fans
| Metric | Value |
|---|---|
| Female | 41.9% |
| Male | 58.1% |
| Average age | 36.1 |
| Estimated audience size | 6,531,868 |
Audience persona
The typical American football fan in Canada is more male, around 36.1 years old, with strong Sports Activity tendencies and a notable affinity for Colorado Avalanche.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 4,025,601 | 1.47× |
| British Columbia | 1,142,402 | 1.17× |
| Alberta | 906,181 | 1.12× |
| Quebec | 589,414 | 0.38× |
| Saskatchewan | 346,550 | 1.68× |
| Manitoba | 309,623 | 1.27× |
| Nova Scotia | 184,955 | 0.95× |
| New Brunswick | 129,079 | 0.86× |
| Newfoundland and Labrador | 54,941 | 0.55× |
| Prince Edward Island | 23,403 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Colorado Avalanche | 1.51× | Sports |
| Aaron Rodgers | 1.8× | Sports |
| San Jose Sharks | 1.52× | Sports |
| Buffalo Sabres | 1.56× | Sports |
| Dallas Stars | 1.51× | Sports |
| USA Hockey | 1.69× | Sports |
| Gridiron football | 1.51× | Sports |
| Don Cherry | 1.69× | Music & Radio |
| Ice hockey equipment | 1.61× | Sports |
| Winnipeg Blue Bombers | 1.55× | Sports |
| Tampa Bay Buccaneers | 1.56× | Sports |
| Miami Dolphins | 1.69× | Sports |
| Alexander Ovechkin | 1.52× | Sports |
| John Tavares (ice hockey) | 1.55× | Sports |
| New Jersey Devils | 1.58× | Sports |
| FanDuel | 1.51× | Sports |
| Winnipeg Sun | 1.76× | News |
| Nashville Predators | 1.55× | Sports |
| MLB Network | 1.52× | Sports |
| Ice skate | 1.51× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.18 |
| Career Orientation | POWER | 1.18 |
| Early Adopter Mentality | POWER | 1.1 |
| Design Affinity | PREMIUM | 1.04 |
| Individualism | JOY | 1.0 |
| Spirituality | BALANCE | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.2% |
| Germany | 5.7% |
| Japan | 4.4% |
See American football audiences in other countries
- American football — Germany
- American football — United States
- American football — United Kingdom
- American football — France
- American football — Italy
- American football — Spain
- American football — Brazil
- American football — Japan
- American football — South Korea
- American football — India
- American football — Mexico
More Sport audiences in Canada
- Soccer (9,592,921)
- Basketball (9,561,349)
- Golf (9,113,999)
- Ice hockey (9,053,436)
- Baseball (7,469,630)
Frequently asked questions
How many fans does American football have in Canada?
American football has an estimated audience of 6,531,868 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of American football fans?
41.9% of American football fans are female, 58.1% are male, with an average age of 36.1 years.
Which brands do American football fans like most?
American football fans show strongest brand affinity for Colorado Avalanche (1.51×), Aaron Rodgers (1.8×), and San Jose Sharks (1.52×) over the country average.
Where do American football fans live in Canada?
American football fans in Canada are most concentrated in Ontario (reach 4,025,601), British Columbia (reach 1,142,402), and Alberta (reach 906,181). These three regions account for the largest share of the active audience.
What other brands do American football fans also like?
Beyond American football itself, the audience over-indexes on Aaron Rodgers (1.8×), San Jose Sharks (1.52×), Buffalo Sabres (1.56×), and Dallas Stars (1.51×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for American football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.