American football Audience in Italy
American football has an estimated audience of 11,162,862 people in Italy. 37.0% are female, 63.0% are male, average age 39.4. Top regions: Lombardy, Lazio, Campania. Top brand affinities: Borussia Dortmund, Gaza City, State of Palestine, TuttoJuve.com, Kuwait.
The average American football fan in Italy is 39.4 years old, more male, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include Borussia Dortmund, Gaza City, State of Palestine, with strongest over-indexing on Borussia Dortmund (1.76× the country average). Demographically, the American football audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Community Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of American football fans
| Metric | Value |
|---|---|
| Female | 37.0% |
| Male | 63.0% |
| Average age | 39.4 |
| Estimated audience size | 11,162,862 |
Audience persona
The typical American football fan in Italy is more male, around 39.4 years old, with strong Community Orientation tendencies and a notable affinity for Borussia Dortmund.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 2,179,533 | 1.11× |
| Lazio | 1,279,740 | 0.94× |
| Campania | 1,130,083 | 0.9× |
| Veneto | 989,913 | 1.12× |
| Emilia-Romagna | 950,639 | 1.04× |
| Sicilia | 792,872 | 0.82× |
| Tuscany | 790,802 | 1.07× |
| Piedmont | 707,342 | 0.86× |
| Trentino-Alto Adige/Südtirol | 542,241 | 2.57× |
| Puglia | 535,327 | 0.7× |
| Sardinia | 240,356 | 0.77× |
| Marche | 226,172 | 0.81× |
| Calabria | 220,049 | 0.64× |
| Liguria | 218,748 | 0.7× |
| Friuli-Venezia Giulia | 211,277 | 1× |
| Abruzzo | 176,710 | 0.72× |
| Umbria | 166,765 | 0.92× |
| Basilicata | 76,101 | 0.75× |
| Molise | 58,653 | 1.11× |
| Aosta Valley | 41,502 | 1.46× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 1.76× | Sports |
| Gaza City | 2× | Travel & Leisure |
| State of Palestine | 1.52× | Politics & Society |
| TuttoJuve.com | 1.52× | Sports |
| Kuwait | 2× | Travel & Leisure |
| Card manipulation | 2× | Games |
| Chișinău | 1.56× | Travel & Leisure |
| StirileProTV | 1.52× | Movies & TV |
| Agadir | 1.52× | Travel & Leisure |
| Masrawy | 2× | News |
| FIFA Women's World Cup | 2× | Sports |
| Team Lazarus | 1.56× | Sports |
| Bucataras.ro | 1.61× | Food & Beverages |
| Ziua | 1.57× | News |
| Alexandru Ioan Cuza | 1.64× | Politics & Society |
| TTNG | 1.7× | Music & Radio |
| Big Sky Conference | 1.85× | Sports |
| Tony Poptamas | 1.8× | Music & Radio |
| Andra (singer) | 1.5× | Music & Radio |
| BSkyB | 1.92× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.3 |
| Patriotism | CONSERVATISM | 1.16 |
| Extroversion | THRILL | 1.13 |
| Luxury Orientation | PREMIUM | 1.07 |
| Sports Activity | POWER | 1.05 |
| Price Sensitivity | PREMIUM | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.2% |
| Germany | 5.7% |
| Japan | 4.4% |
See American football audiences in other countries
- American football — Germany
- American football — United States
- American football — United Kingdom
- American football — France
- American football — Spain
- American football — Brazil
- American football — Japan
- American football — South Korea
- American football — India
- American football — Canada
- American football — Mexico
More Sport audiences in Italy
- Soccer (31,491,793)
- Basketball (18,519,744)
- Golf (13,638,569)
- Volleyball (13,027,012)
- Swimming (12,339,853)
Frequently asked questions
How many fans does American football have in Italy?
American football has an estimated audience of 11,162,862 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of American football fans?
37.0% of American football fans are female, 63.0% are male, with an average age of 39.4 years.
Which brands do American football fans like most?
American football fans show strongest brand affinity for Borussia Dortmund (1.76×), Gaza City (2×), and State of Palestine (1.52×) over the country average.
Where do American football fans live in Italy?
American football fans in Italy are most concentrated in Lombardy (reach 2,179,533), Lazio (reach 1,279,740), and Campania (reach 1,130,083). These three regions account for the largest share of the active audience.
What other brands do American football fans also like?
Beyond American football itself, the audience over-indexes on Gaza City (2×), State of Palestine (1.52×), TuttoJuve.com (1.52×), and Kuwait (2×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for American football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.