A data profile of the people who buy, follow and care about American football in Italy — modelled from more than twelve digital signal sources. American football has an estimated audience of 11,162,862 people in Italy.
The average American football fan in Italy is 39.4 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Borussia Dortmund, Gaza City, State of Palestine, with strongest over-indexing on Borussia Dortmund (1.76× the country average).
Demographically, the American football audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Need for Security, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical American football fan in Italy is more male, around 39.4 years old, with strong Need for Security tendencies and a notable affinity for Borussia Dortmund.
The key figures that characterise the American football profile in Italy.
37.0% are female, 63.0% are male, average age 39.4.
| Metric | Value |
|---|---|
| Female | 37.0% |
| Male | 63.0% |
| Average age | 39.4 |
| Estimated audience size | 11,162,862 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 22% |
of the worldwide American football audience comes from Italy.
| Country | Share |
|---|---|
| United States | 34.4% |
| Japan | 4.5% |
| Italy | 4.4% |
Where the American football audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Trentino-Alto Adige/Südtirol | ~400K | 1.81× | |
| 02 | Lombardy | ~2M | 1.09× | |
| 03 | Veneto | ~1M | 1.08× | |
| 04 | Tuscany | ~800K | 1.04× | |
| 05 | Aosta Valley | ~30K | 1.04× | |
| 06 | Emilia-Romagna | ~900K | 1.03× | |
| 07 | Molise | ~50K | 1.01× | |
| 08 | Friuli-Venezia Giulia | ~200K | 1.00× | |
| 09 | Umbria | ~200K | 0.98× | |
| 10 | Basilicata | ~100K | 0.97× | |
| 11 | Lazio | ~1.5M | 0.95× | |
| 12 | Campania | ~1M | 0.94× | |
| 13 | Marche | ~300K | 0.94× | |
| 14 | Sardinia | ~300K | 0.93× | |
| 15 | Abruzzo | ~200K | 0.93× | |
| 16 | Piedmont | ~800K | 0.92× | |
| 17 | Calabria | ~300K | 0.92× | |
| 18 | Sicilia | ~900K | 0.91× | |
| 19 | Liguria | ~300K | 0.91× | |
| 20 | Puglia | ~700K | 0.87× |
The strongest cross-interests of the American football audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gaza City | Travel & Leisure | 2.00× | ||
| 02 | FIFA Women's World Cup | Sports | 2.00× | ||
| 03 | Kuwait | Travel & Leisure | 2.00× | ||
| 04 | Card manipulation | Games | 2.00× | ||
| 05 | Masrawy | News | 2.00× | ||
| 06 | Big Sky Conference | Sports | 1.85× | ||
| 07 | Tony Poptamas | Music & Radio | 1.80× | ||
| 08 | Borussia Dortmund | Sports | 1.76× | ||
| 09 | TTNG | Music & Radio | 1.70× | ||
| 10 | Alexandru Ioan Cuza | Politics & Society | 1.64× | ||
| 11 | Bucataras.ro | Food & Beverages | 1.61× | ||
| 12 | Leonardo Balerdi | Sports | 1.59× | ||
| 13 | Ziua | News | 1.57× | ||
| 14 | Chișinău | Travel & Leisure | 1.56× | ||
| 15 | Team Lazarus | Sports | 1.56× | ||
| 16 | State of Palestine | Politics & Society | 1.52× | ||
| 17 | TuttoJuve.com | Sports | 1.52× | ||
| 18 | StirileProTV | Movies & TV | 1.52× | ||
| 19 | Agadir | Travel & Leisure | 1.52× | ||
| 20 | Andra (singer) | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.01× | |
| Social Media Usage | JOY | 0.91× | |
| Price Sensitivity | PREMIUM | 0.88× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.72× | |
| Risk Appetite | THRILL | 0.75× | |
| Quality Awareness | PREMIUM | 0.75× |
American football has an estimated audience of 11,162,862 people in Italy, concentrated in Lombardy and Lazio.
37.0% of American football fans are female, 63.0% are male, with an average age of 39.4 years.
American football fans show strongest brand affinity for Borussia Dortmund (1.76×), Gaza City (2×), and State of Palestine (1.52×) over the country average.
American football fans in Italy are most concentrated in Lombardy (reach ~2M), Lazio (reach ~1.5M), and Campania (reach ~1M). These three regions account for the largest share of the active audience.
Beyond American football itself, the audience over-indexes on Gaza City (2×), State of Palestine (1.52×), TuttoJuve.com (1.52×), and FIFA Women's World Cup (2×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for American football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.