A data profile of the people who buy, follow and care about Team Lazarus in Italy — modelled from more than twelve digital signal sources. Team Lazarus has an estimated audience of 6,792 people in Italy.
The average Team Lazarus fan in Italy is 52.1 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Mission: Impossible, Sustainable energy, Helen Mirren, with strongest over-indexing on Mission: Impossible (22.57× the country average).
Demographically, the Team Lazarus audience skews balanced with an average age of 52.1, and over-indexes on personality traits such as Sustainability, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Team Lazarus fan in Italy is balanced, around 52.1 years old, with strong Sustainability tendencies and a notable affinity for Mission: Impossible.
The key figures that characterise the Team Lazarus profile in Italy.
50.3% are female, 49.7% are male, average age 52.1.
| Metric | Value |
|---|---|
| Female | 50.3% |
| Male | 49.7% |
| Average age | 52.1 |
| Estimated audience size | 6,792 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 5% | |
| 30-39 | 11% | |
| 40-49 | 22% | |
| 50+ | 60% |
of the worldwide Team Lazarus audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 51.6% |
| United States | 31.1% |
| Germany | 3.9% |
Where the Team Lazarus audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Veneto | <1K | 1.22× | |
| 02 | Marche | <1K | 1.12× | |
| 03 | Emilia-Romagna | <1K | 0.99× | |
| 04 | Piedmont | <1K | 0.98× | |
| 05 | Tuscany | <1K | 0.98× | |
| 06 | Campania | <1K | 0.96× | |
| 07 | Lazio | <1K | 0.94× | |
| 08 | Lombardy | ~1K | 0.88× |
The strongest cross-interests of the Team Lazarus audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mission: Impossible | Movies & TV | 22.57× | ||
| 02 | Skyfall | Movies & TV | 20.00× | ||
| 03 | Rambo (film series) | Movies & TV | 13.03× | ||
| 04 | Alexander Skarsgård | Movies & TV | 9.45× | ||
| 05 | Helen Mirren | Movies & TV | 9.44× | ||
| 06 | UNESCO | Politics & Society | 5.47× | ||
| 07 | Online banking | Business & Career | 4.84× | ||
| 08 | Cappuccino | Food & Beverages | 4.63× | ||
| 09 | Sustainable energy | Home & Garden | 3.68× | ||
| 10 | Mazda | Cars & Mobility | 3.42× | ||
| 11 | Mortgage loans | Business & Career | 3.39× | ||
| 12 | Renewable energy | Business & Career | 2.77× | ||
| 13 | Bologna F.C. 1909 | Sports | 2.73× | ||
| 14 | Innovation | Business & Career | 2.55× | ||
| 15 | Hypermarket | Shopping | 2.27× | ||
| 16 | Health care | Business & Career | 1.87× | ||
| 17 | Volunteering | Politics & Society | 1.76× | ||
| 18 | Pay television | Movies & TV | 1.69× | ||
| 19 | UniCredit | Business & Career | 1.58× | ||
| 20 | Shopping malls | Shopping | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.60× | |
| Convenience Orientation | PREMIUM | 1.59× | |
| Family Orientation | CONSERVATISM | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.72× | |
| Extroversion | THRILL | 0.78× | |
| Mindfulness | BALANCE | 0.82× |
Team Lazarus has an estimated audience of 6,792 people in Italy, concentrated in Lombardy and Lazio.
50.3% of Team Lazarus fans are female, 49.7% are male, with an average age of 52.1 years.
Team Lazarus fans show strongest brand affinity for Mission: Impossible (22.57×), Sustainable energy (3.68×), and Helen Mirren (9.44×) over the country average.
Team Lazarus fans in Italy are most concentrated in Lombardy (reach ~1K), Lazio (reach <1K), and Campania (reach <1K). These three regions account for the largest share of the active audience.
Beyond Team Lazarus itself, the audience over-indexes on Sustainable energy (3.68×), Helen Mirren (9.44×), Skyfall (20×), and Online banking (4.84×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Team Lazarus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.