Health care Audience in Italy
Health care has an estimated audience of 14,292,150 people in Italy. 61.5% are female, 38.5% are male, average age 46.9. Top regions: Lombardy, Lazio, Campania. Top brand affinities: Message in a Bottle (film), Pharmacy, Pope Francis, Medicine, 3BMeteo.
The average Health care fan in Italy is 46.9 years old, more female, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include Message in a Bottle (film), Pharmacy, Pope Francis, with strongest over-indexing on Message in a Bottle (film) (1.71× the country average). Demographically, the Health care audience skews more female with an average age of 46.9, and over-indexes on personality traits such as Family Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Health care fans
| Metric | Value |
|---|---|
| Female | 61.5% |
| Male | 38.5% |
| Average age | 46.9 |
| Estimated audience size | 14,292,150 |
Audience persona
The typical Health care fan in Italy is more female, around 46.9 years old, with strong Family Orientation tendencies and a notable affinity for Message in a Bottle (film).
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 4,139,605 | 1.65× |
| Lazio | 2,765,997 | 1.58× |
| Campania | 1,967,207 | 1.23× |
| Veneto | 1,255,439 | 1.11× |
| Emilia-Romagna | 1,192,126 | 1.02× |
| Piedmont | 1,164,435 | 1.1× |
| Sicilia | 1,051,482 | 0.85× |
| Puglia | 1,041,907 | 1.06× |
| Tuscany | 959,038 | 1.01× |
| Calabria | 353,010 | 0.81× |
| Abruzzo | 341,635 | 1.09× |
| Marche | 334,289 | 0.94× |
| Liguria | 317,293 | 0.79× |
| Sardinia | 317,184 | 0.79× |
| Trentino-Alto Adige/Südtirol | 267,445 | 0.99× |
| Umbria | 252,032 | 1.09× |
| Friuli-Venezia Giulia | 216,844 | 0.8× |
| Basilicata | 68,737 | 0.53× |
| Molise | 47,595 | 0.7× |
| Aosta Valley | 31,753 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Message in a Bottle (film) | 1.71× | Movies & TV |
| Pharmacy | 2.3× | Business & Career |
| Pope Francis | 1.7× | Politics & Society |
| Medicine | 1.62× | Business & Career |
| 3BMeteo | 1.78× | News |
| Conad | 1.62× | Shopping |
| Coop | 1.78× | Food & Beverages |
| IKEA | 1.51× | Home & Garden |
| Consequence (rapper) | 1.77× | Music & Radio |
| Physician | 1.67× | Business & Career |
| Therapy | 1.87× | Health |
| Leggo | 1.58× | News |
| Specialty (medicine) | 2.07× | Health |
| Clinic | 2.22× | Health |
| Nursing | 2.28× | Business & Career |
| Childhood | 1.55× | Kids & Family |
| Brick | 1.65× | Home & Garden |
| Plumbing | 1.56× | Home & Garden |
| Dwelling | 1.58× | Home & Garden |
| Culinary art | 1.67× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.23 |
| Indulgence | JOY | 1.2 |
| Patriotism | CONSERVATISM | 1.02 |
| Creativity | OPEN | 1.01 |
| Community Orientation | OPEN | 1.01 |
| Sustainability | BALANCE | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.8% |
| India | 4.5% |
| United Kingdom | 4.3% |
See Health care audiences in other countries
More Business & Career audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
Frequently asked questions
How many fans does Health care have in Italy?
Health care has an estimated audience of 14,292,150 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Health care fans?
61.5% of Health care fans are female, 38.5% are male, with an average age of 46.9 years.
Which brands do Health care fans like most?
Health care fans show strongest brand affinity for Message in a Bottle (film) (1.71×), Pharmacy (2.3×), and Pope Francis (1.7×) over the country average.
Where do Health care fans live in Italy?
Health care fans in Italy are most concentrated in Lombardy (reach 4,139,605), Lazio (reach 2,765,997), and Campania (reach 1,967,207). These three regions account for the largest share of the active audience.
What other brands do Health care fans also like?
Beyond Health care itself, the audience over-indexes on Pharmacy (2.3×), Pope Francis (1.7×), Medicine (1.62×), and 3BMeteo (1.78×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Health care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.