A data profile of the people who buy, follow and care about Health care in Italy — modelled from more than twelve digital signal sources. Health care has an estimated audience of 14,292,150 people in Italy.
The average Health care fan in Italy is 46.9 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Message in a Bottle (film), Pharmacy, Medicine, with strongest over-indexing on Message in a Bottle (film) (1.71× the country average).
Demographically, the Health care audience skews more female with an average age of 46.9, and over-indexes on personality traits such as Creativity, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Health care fan in Italy is more female, around 46.9 years old, with strong Creativity tendencies and a notable affinity for Message in a Bottle (film).
The key figures that characterise the Health care profile in Italy.
61.5% are female, 38.5% are male, average age 46.9.
| Metric | Value |
|---|---|
| Female | 61.5% |
| Male | 38.5% |
| Average age | 46.9 |
| Estimated audience size | 14,292,150 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 11% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 40% |
of the worldwide Health care audience comes from Italy.
| Country | Share |
|---|---|
| United States | 21.8% |
| India | 4.5% |
| United Kingdom | 4.3% |
Where the Health care audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~4M | 1.61× | |
| 02 | Lazio | ~2.5M | 1.52× | |
| 03 | Campania | ~2M | 1.18× | |
| 04 | Veneto | ~1M | 1.09× | |
| 05 | Piedmont | ~1M | 1.08× | |
| 06 | Puglia | ~1M | 1.04× | |
| 07 | Abruzzo | ~300K | 1.04× | |
| 08 | Umbria | ~200K | 1.03× | |
| 09 | Emilia-Romagna | ~1M | 1.02× | |
| 10 | Tuscany | ~1M | 1.01× | |
| 11 | Trentino-Alto Adige/Südtirol | ~300K | 0.99× | |
| 12 | Aosta Valley | ~40K | 0.99× | |
| 13 | Marche | ~300K | 0.97× | |
| 14 | Molise | ~70K | 0.96× | |
| 15 | Basilicata | ~100K | 0.93× | |
| 16 | Calabria | ~400K | 0.92× | |
| 17 | Friuli-Venezia Giulia | ~200K | 0.92× | |
| 18 | Sicilia | ~1M | 0.90× | |
| 19 | Sardinia | ~400K | 0.90× | |
| 20 | Liguria | ~400K | 0.90× |
The strongest cross-interests of the Health care audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pharmacy | Business & Career | 2.30× | ||
| 02 | Nursing | Business & Career | 2.28× | ||
| 03 | Clinic | Health | 2.22× | ||
| 04 | Specialty (medicine) | Health | 2.07× | ||
| 05 | Therapy | Health | 1.87× | ||
| 06 | 3BMeteo | News | 1.78× | ||
| 07 | Coop | Food & Beverages | 1.78× | ||
| 08 | Consequence (rapper) | Music & Radio | 1.77× | ||
| 09 | Message in a Bottle (film) | Movies & TV | 1.71× | ||
| 10 | Physician | Business & Career | 1.67× | ||
| 11 | Culinary art | Arts & Culture | 1.67× | ||
| 12 | Brick | Home & Garden | 1.65× | ||
| 13 | Medicine | Business & Career | 1.62× | ||
| 14 | Conad | Shopping | 1.62× | ||
| 15 | Roof | Home & Garden | 1.60× | ||
| 16 | Leggo | News | 1.58× | ||
| 17 | Dwelling | Home & Garden | 1.58× | ||
| 18 | Plumbing | Home & Garden | 1.56× | ||
| 19 | Childhood | Kids & Family | 1.55× | ||
| 20 | IKEA | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.19× | |
| Spirituality | BALANCE | 1.14× | |
| Community Orientation | OPEN | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.71× | |
| Early Adopter Mentality | POWER | 0.73× | |
| Patriotism | CONSERVATISM | 0.84× |
Health care has an estimated audience of 14,292,150 people in Italy, concentrated in Lombardy and Lazio.
61.5% of Health care fans are female, 38.5% are male, with an average age of 46.9 years.
Health care fans show strongest brand affinity for Message in a Bottle (film) (1.71×), Pharmacy (2.3×), and Medicine (1.62×) over the country average.
Health care fans in Italy are most concentrated in Lombardy (reach ~4M), Lazio (reach ~2.5M), and Campania (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Health care itself, the audience over-indexes on Pharmacy (2.3×), Medicine (1.62×), 3BMeteo (1.78×), and Conad (1.62×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Health care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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