A data profile of the people who buy, follow and care about Health care in Mexico — modelled from more than twelve digital signal sources. Health care has an estimated audience of 6,957,299 people in Mexico.
The average Health care fan in Mexico is 36.8 years old, more female, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Distrito Federal, Jalisco.
Top brand affinities include Farmacias Similares, Diabetes mellitus awareness, Stains, with strongest over-indexing on Farmacias Similares (1.67× the country average).
Demographically, the Health care audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Creativity, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Health care fan in Mexico is more female, around 36.8 years old, with strong Creativity tendencies and a notable affinity for Farmacias Similares.
The key figures that characterise the Health care profile in Mexico.
58.1% are female, 41.9% are male, average age 36.8.
| Metric | Value |
|---|---|
| Female | 58.1% |
| Male | 41.9% |
| Average age | 36.8 |
| Estimated audience size | 6,957,299 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 14% |
of the worldwide Health care audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 21.8% |
| India | 4.5% |
| United Kingdom | 4.3% |
Where the Health care audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | State of Mexico | ~1.5M | 1.69× | |
| 02 | Chihuahua | ~400K | 1.53× | |
| 03 | Baja California | ~400K | 1.34× | |
| 04 | Nuevo Leon | ~500K | 1.29× | |
| 05 | Coahuila de Zaragoza | ~300K | 1.21× | |
| 06 | Jalisco | ~600K | 1.17× | |
| 07 | Morelos | ~100K | 1.16× | |
| 08 | Chiapas | ~200K | 1.09× | |
| 09 | Yucatan | ~200K | 1.08× | |
| 10 | Baja California Sur | ~60K | 1.04× | |
| 11 | Distrito Federal | ~900K | 0.97× | |
| 12 | Aguascalientes | ~90K | 0.97× | |
| 13 | Campeche | ~50K | 0.97× | |
| 14 | Colima | ~40K | 0.97× | |
| 15 | Hidalgo | ~200K | 0.96× | |
| 16 | Nayarit | ~60K | 0.96× | |
| 17 | Durango | ~90K | 0.95× | |
| 18 | Zacatecas | ~80K | 0.95× | |
| 19 | Tlaxcala | ~80K | 0.94× | |
| 20 | Guerrero | ~200K | 0.93× | |
| 21 | Puebla | ~300K | 0.92× | |
| 22 | Guanajuato | ~300K | 0.92× | |
| 23 | Oaxaca | ~200K | 0.90× | |
| 24 | Michoacan de Ocampo | ~200K | 0.89× | |
| 25 | Sinaloa | ~200K | 0.89× | |
| 26 | Veracruz (state) | ~400K | 0.87× |
The strongest cross-interests of the Health care audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pancreas | Health | 1.85× | ||
| 02 | Global health | Politics & Society | 1.83× | ||
| 03 | Ace Frehley | Music & Radio | 1.74× | ||
| 04 | Arthritis awareness | Health | 1.74× | ||
| 05 | Farmacias Similares | Shopping | 1.67× | ||
| 06 | Nursery rhyme | Kids & Family | 1.62× | ||
| 07 | Los Remedios | Travel & Leisure | 1.61× | ||
| 08 | Multiple birth | Kids & Family | 1.58× | ||
| 09 | La Unión, El Salvador | Travel & Leisure | 1.56× | ||
| 10 | Homeopathy | Health | 1.56× | ||
| 11 | Influenza | Health | 1.55× | ||
| 12 | T'ai chi ch'uan | Sports | 1.55× | ||
| 13 | Omega-3 fatty acid | Health | 1.54× | ||
| 14 | Breast pump | Kids & Family | 1.53× | ||
| 15 | Diabetes mellitus awareness | Health | 1.52× | ||
| 16 | Philips AVENT | Kids & Family | 1.52× | ||
| 17 | Stains | Home & Garden | 1.51× | ||
| 18 | Eduardo Capetillo | Movies & TV | 1.51× | ||
| 19 | Remedios Naturales | Home & Garden | 1.51× | ||
| 20 | Tres de Febrero Partido | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.18× | |
| Tradition | CONSERVATISM | 1.05× | |
| DIY Mentality | THRILL | 1.03× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.74× | |
| Early Adopter Mentality | POWER | 0.75× | |
| Risk Appetite | THRILL | 0.79× |
Health care has an estimated audience of 6,957,299 people in Mexico, concentrated in State of Mexico and Distrito Federal.
58.1% of Health care fans are female, 41.9% are male, with an average age of 36.8 years.
Health care fans show strongest brand affinity for Farmacias Similares (1.67×), Diabetes mellitus awareness (1.52×), and Stains (1.51×) over the country average.
Health care fans in Mexico are most concentrated in State of Mexico (reach ~1.5M), Distrito Federal (reach ~900K), and Jalisco (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Health care itself, the audience over-indexes on Diabetes mellitus awareness (1.52×), Stains (1.51×), Eduardo Capetillo (1.51×), and Multiple birth (1.58×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Health care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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