Health care Audience in Mexico
Health care has an estimated audience of 6,957,299 people in Mexico. 58.1% are female, 41.9% are male, average age 36.8. Top regions: State of Mexico, Distrito Federal, Jalisco. Top brand affinities: Farmacias Similares, Diabetes mellitus awareness, Stains, Eduardo Capetillo, Rocío Dúrcal.
The average Health care fan in Mexico is 36.8 years old, more female, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Jalisco. Top brand affinities include Farmacias Similares, Diabetes mellitus awareness, Stains, with strongest over-indexing on Farmacias Similares (1.67× the country average). Demographically, the Health care audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Travelling, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Health care fans
| Metric | Value |
|---|---|
| Female | 58.1% |
| Male | 41.9% |
| Average age | 36.8 |
| Estimated audience size | 6,957,299 |
Audience persona
The typical Health care fan in Mexico is more female, around 36.8 years old, with strong Travelling tendencies and a notable affinity for Farmacias Similares.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 1,727,688 | 1.81× |
| Distrito Federal | 878,165 | 0.96× |
| Jalisco | 641,196 | 1.25× |
| Nuevo Leon | 586,842 | 1.41× |
| Chihuahua | 457,544 | 1.9× |
| Baja California | 451,789 | 1.56× |
| Puebla | 309,196 | 0.84× |
| Coahuila de Zaragoza | 302,605 | 1.45× |
| Veracruz (state) | 291,316 | 0.71× |
| Guanajuato | 267,781 | 0.81× |
| Chiapas | 258,799 | 1.24× |
| Yucatan | 172,260 | 1.19× |
| Morelos | 172,209 | 1.43× |
| Hidalgo | 148,446 | 0.88× |
| Michoacan de Ocampo | 141,405 | 0.59× |
| Sinaloa | 121,280 | 0.66× |
| Guerrero | 117,613 | 0.67× |
| Oaxaca | 91,838 | 0.48× |
| Aguascalientes | 75,602 | 0.86× |
| Durango | 70,765 | 0.73× |
| Baja California Sur | 66,053 | 1.19× |
| Zacatecas | 59,868 | 0.68× |
| Nayarit | 47,566 | 0.71× |
| Tlaxcala | 42,455 | 0.53× |
| Campeche | 38,810 | 0.73× |
| Colima | 33,224 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Farmacias Similares | 1.67× | Shopping |
| Diabetes mellitus awareness | 1.52× | Health |
| Stains | 1.51× | Home & Garden |
| Eduardo Capetillo | 1.51× | Movies & TV |
| Rocío Dúrcal | 1.53× | Movies & TV |
| Multiple birth | 1.58× | Kids & Family |
| Pancreas | 1.85× | Health |
| Nursery rhyme | 1.62× | Kids & Family |
| Ace Frehley | 1.74× | Music & Radio |
| Influenza | 1.55× | Health |
| Tres de Febrero Partido | 1.5× | Travel & Leisure |
| Global health | 1.83× | Politics & Society |
| Remedios Naturales | 1.51× | Home & Garden |
| Los Remedios | 1.61× | Travel & Leisure |
| Arthritis awareness | 1.74× | Health |
| Philips AVENT | 1.52× | Kids & Family |
| Omega-3 fatty acid | 1.54× | Health |
| La Unión, El Salvador | 1.56× | Travel & Leisure |
| Homeopathy | 1.56× | Health |
| Bibi Gaytán | 1.63× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.36 |
| Spirituality | BALANCE | 1.32 |
| Risk Appetite | THRILL | 1.15 |
| Urban Lifestyle | OPEN | 1.13 |
| Creativity | OPEN | 1.04 |
| Extroversion | THRILL | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.8% |
| India | 4.5% |
| United Kingdom | 4.3% |
See Health care audiences in other countries
More Business & Career audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
Frequently asked questions
How many fans does Health care have in Mexico?
Health care has an estimated audience of 6,957,299 people in Mexico, concentrated in State of Mexico and Distrito Federal.
What is the gender split and age of Health care fans?
58.1% of Health care fans are female, 41.9% are male, with an average age of 36.8 years.
Which brands do Health care fans like most?
Health care fans show strongest brand affinity for Farmacias Similares (1.67×), Diabetes mellitus awareness (1.52×), and Stains (1.51×) over the country average.
Where do Health care fans live in Mexico?
Health care fans in Mexico are most concentrated in State of Mexico (reach 1,727,688), Distrito Federal (reach 878,165), and Jalisco (reach 641,196). These three regions account for the largest share of the active audience.
What other brands do Health care fans also like?
Beyond Health care itself, the audience over-indexes on Diabetes mellitus awareness (1.52×), Stains (1.51×), Eduardo Capetillo (1.51×), and Rocío Dúrcal (1.53×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Health care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.