A data profile of the people who buy, follow and care about Health care in Spain — modelled from more than twelve digital signal sources. Health care has an estimated audience of 8,975,789 people in Spain.
The average Health care fan in Spain is 47.4 years old, more female, and lives primarily in Community of Madrid.
The audience is concentrated in Community of Madrid, Catalonia, Andalusia.
Top brand affinities include Medicine, Pharmacy, Nursing, with strongest over-indexing on Medicine (1.61× the country average).
Demographically, the Health care audience skews more female with an average age of 47.4, and over-indexes on personality traits such as Family Orientation, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Health care fan in Spain is more female, around 47.4 years old, with strong Family Orientation tendencies and a notable affinity for Medicine.
The key figures that characterise the Health care profile in Spain.
67.0% are female, 33.0% are male, average age 47.4.
| Metric | Value |
|---|---|
| Female | 67.0% |
| Male | 33.0% |
| Average age | 47.4 |
| Estimated audience size | 8,975,789 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 11% | |
| 30-39 | 18% | |
| 40-49 | 27% | |
| 50+ | 39% |
of the worldwide Health care audience comes from Spain.
| Country | Share |
|---|---|
| United States | 21.8% |
| India | 4.5% |
| United Kingdom | 4.3% |
Where the Health care audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Community of Madrid | ~2.5M | 1.51× | |
| 02 | Catalonia | ~2M | 1.29× | |
| 03 | Comunidad Valenciana | ~1M | 1.21× | |
| 04 | Castile and León | ~400K | 1.09× | |
| 05 | Region of Murcia | ~300K | 1.04× | |
| 06 | Aragon | ~200K | 1.02× | |
| 07 | Extremadura | ~200K | 0.99× | |
| 08 | Navarre | ~100K | 0.99× | |
| 09 | La Rioja | ~60K | 0.99× | |
| 10 | Andalusia | ~1.5M | 0.97× | |
| 11 | Canary Islands | ~400K | 0.97× | |
| 12 | Principality of Asturias | ~200K | 0.95× | |
| 13 | Cantabria | ~100K | 0.95× | |
| 14 | Galicia | ~400K | 0.94× | |
| 15 | Basque Autonomous Country | ~300K | 0.94× | |
| 16 | Castilla-La Mancha | ~300K | 0.93× | |
| 17 | Balearic Islands | ~200K | 0.89× |
The strongest cross-interests of the Health care audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Health care provider | Health | 2.27× | ||
| 02 | Nursing | Business & Career | 2.09× | ||
| 03 | Pharmacy | Business & Career | 2.08× | ||
| 04 | Preventive healthcare | Health | 2.08× | ||
| 05 | Public health | Politics & Society | 2.06× | ||
| 06 | Clinic | Health | 1.81× | ||
| 07 | Self-esteem | Health | 1.74× | ||
| 08 | El Mueble | Home & Garden | 1.71× | ||
| 09 | Healthy diet | Health | 1.65× | ||
| 10 | Diez Minutos | News | 1.63× | ||
| 11 | Medicine | Business & Career | 1.61× | ||
| 12 | Anti-aging cream | Beauty & Wellness | 1.61× | ||
| 13 | Semana | News | 1.59× | ||
| 14 | Well-being | Health | 1.56× | ||
| 15 | Maquillaje Profesional | Beauty & Wellness | 1.56× | ||
| 16 | Revista HOLA | News | 1.55× | ||
| 17 | Children's clothing | Fashion & Accessoires | 1.54× | ||
| 18 | Stradivarius | Shopping | 1.52× | ||
| 19 | Oysho | Fashion & Accessoires | 1.51× | ||
| 20 | Skin care | Beauty & Wellness | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.22× | |
| Mindfulness | BALANCE | 1.19× | |
| Creativity | OPEN | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.79× | |
| Risk Appetite | THRILL | 0.81× | |
| Early Adopter Mentality | POWER | 0.86× |
Health care has an estimated audience of 8,975,789 people in Spain, concentrated in Community of Madrid and Catalonia.
67.0% of Health care fans are female, 33.0% are male, with an average age of 47.4 years.
Health care fans show strongest brand affinity for Medicine (1.61×), Pharmacy (2.08×), and Nursing (2.09×) over the country average.
Health care fans in Spain are most concentrated in Community of Madrid (reach ~2.5M), Catalonia (reach ~2M), and Andalusia (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Health care itself, the audience over-indexes on Pharmacy (2.08×), Nursing (2.09×), Healthy diet (1.65×), and Semana (1.59×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Health care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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