Health care Audience in Spain
Health care has an estimated audience of 8,975,789 people in Spain. 67.0% are female, 33.0% are male, average age 47.4. Top regions: Community of Madrid, Catalonia, Andalusia. Top brand affinities: Medicine, Pharmacy, Nursing, Semana, Healthy diet.
The average Health care fan in Spain is 47.4 years old, more female, and lives primarily in Community of Madrid. The audience is concentrated in Community of Madrid, Catalonia, Andalusia. Top brand affinities include Medicine, Pharmacy, Nursing, with strongest over-indexing on Medicine (1.61× the country average). Demographically, the Health care audience skews more female with an average age of 47.4, and over-indexes on personality traits such as Community Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Health care fans
| Metric | Value |
|---|---|
| Female | 67.0% |
| Male | 33.0% |
| Average age | 47.4 |
| Estimated audience size | 8,975,789 |
Audience persona
The typical Health care fan in Spain is more female, around 47.4 years old, with strong Community Orientation tendencies and a notable affinity for Medicine.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Community of Madrid | 2,371,824 | 1.57× |
| Catalonia | 2,160,085 | 1.33× |
| Andalusia | 1,692,460 | 0.96× |
| Comunidad Valenciana | 1,282,035 | 1.27× |
| Castile and León | 454,473 | 1.16× |
| Canary Islands | 425,530 | 0.95× |
| Galicia | 373,015 | 0.89× |
| Region of Murcia | 341,882 | 1.11× |
| Basque Autonomous Country | 299,885 | 0.89× |
| Castilla-La Mancha | 295,531 | 0.81× |
| Aragon | 247,554 | 1.05× |
| Extremadura | 182,627 | 0.94× |
| Principality of Asturias | 173,489 | 0.82× |
| Balearic Islands | 168,377 | 0.67× |
| Navarre | 108,503 | 0.96× |
| Cantabria | 77,325 | 0.68× |
| La Rioja | 54,280 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Medicine | 1.61× | Business & Career |
| Pharmacy | 2.08× | Business & Career |
| Nursing | 2.09× | Business & Career |
| Semana | 1.59× | News |
| Healthy diet | 1.65× | Health |
| Well-being | 1.56× | Health |
| Public health | 2.06× | Politics & Society |
| Stradivarius | 1.52× | Shopping |
| Self-esteem | 1.74× | Health |
| Clinic | 1.81× | Health |
| Diez Minutos | 1.63× | News |
| Revista HOLA | 1.55× | News |
| Skin care | 1.5× | Beauty & Wellness |
| Maquillaje Profesional | 1.56× | Beauty & Wellness |
| Preventive healthcare | 2.08× | Health |
| Health care provider | 2.27× | Health |
| Children's clothing | 1.54× | Fashion & Accessoires |
| Oysho | 1.51× | Fashion & Accessoires |
| El Mueble | 1.71× | Home & Garden |
| Anti-aging cream | 1.61× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.31 |
| Family Orientation | CONSERVATISM | 1.29 |
| Mindfulness | BALANCE | 1.22 |
| Price Sensitivity | PREMIUM | 1.14 |
| Healthy Lifestyle | BALANCE | 1.1 |
| Design Affinity | PREMIUM | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.8% |
| India | 4.5% |
| United Kingdom | 4.3% |
See Health care audiences in other countries
More Business & Career audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
Frequently asked questions
How many fans does Health care have in Spain?
Health care has an estimated audience of 8,975,789 people in Spain, concentrated in Community of Madrid and Catalonia.
What is the gender split and age of Health care fans?
67.0% of Health care fans are female, 33.0% are male, with an average age of 47.4 years.
Which brands do Health care fans like most?
Health care fans show strongest brand affinity for Medicine (1.61×), Pharmacy (2.08×), and Nursing (2.09×) over the country average.
Where do Health care fans live in Spain?
Health care fans in Spain are most concentrated in Community of Madrid (reach 2,371,824), Catalonia (reach 2,160,085), and Andalusia (reach 1,692,460). These three regions account for the largest share of the active audience.
What other brands do Health care fans also like?
Beyond Health care itself, the audience over-indexes on Pharmacy (2.08×), Nursing (2.09×), Semana (1.59×), and Healthy diet (1.65×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Health care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.