Self-esteem Audience in Spain
Self-esteem has an estimated audience of 6,273,580 people in Spain. 71.4% are female, 28.6% are male, average age 44.7. Top regions: Catalonia, Community of Madrid, Andalusia. Top brand affinities: Well-being, Motivation, Quality of life, Self-knowledge (psychology), Self-awareness.
The average Self-esteem fan in Spain is 44.7 years old, more female, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Community of Madrid, Andalusia. Top brand affinities include Well-being, Motivation, Quality of life, with strongest over-indexing on Well-being (2.44× the country average). Demographically, the Self-esteem audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Design Affinity, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Self-esteem fans
| Metric | Value |
|---|---|
| Female | 71.4% |
| Male | 28.6% |
| Average age | 44.7 |
| Estimated audience size | 6,273,580 |
Audience persona
The typical Self-esteem fan in Spain is more female, around 44.7 years old, with strong Design Affinity tendencies and a notable affinity for Well-being.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 1,513,685 | 1.33× |
| Community of Madrid | 1,314,824 | 1.24× |
| Andalusia | 1,239,465 | 1.01× |
| Comunidad Valenciana | 755,117 | 1.07× |
| Canary Islands | 359,466 | 1.15× |
| Galicia | 307,947 | 1.05× |
| Basque Autonomous Country | 243,051 | 1.04× |
| Region of Murcia | 234,428 | 1.09× |
| Castile and León | 231,388 | 0.84× |
| Balearic Islands | 213,317 | 1.21× |
| Castilla-La Mancha | 196,830 | 0.77× |
| Aragon | 166,639 | 1.01× |
| Principality of Asturias | 130,286 | 0.88× |
| Extremadura | 73,760 | 0.55× |
| Navarre | 67,104 | 0.85× |
| Cantabria | 64,900 | 0.82× |
| La Rioja | 44,267 | 1.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Well-being | 2.44× | Health |
| Motivation | 2.33× | Business & Career |
| Quality of life | 1.95× | Health |
| Self-knowledge (psychology) | 2.98× | Health |
| Self-awareness | 2.48× | Health |
| Psychology | 1.57× | Business & Career |
| Happiness | 1.87× | Health |
| Personal development | 1.86× | Business & Career |
| Emotional intelligence | 2.56× | Health |
| Parfois (fashion accessories) | 1.69× | Fashion & Accessoires |
| Healthy diet | 1.58× | Health |
| Home business | 2.37× | Business & Career |
| Self-love | 1.73× | Health |
| Moda Feminina | 1.67× | Fashion & Accessoires |
| Maquillaje Profesional | 1.71× | Beauty & Wellness |
| Self-confidence | 2.78× | Health |
| Regalos Originales | 1.71× | Shopping |
| Self care | 1.61× | Health |
| Healthy habits | 1.7× | Health |
| Small and medium enterprises | 1.74× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.9 |
| Mindfulness | BALANCE | 1.77 |
| Indulgence | JOY | 1.25 |
| Travelling | THRILL | 1.17 |
| DIY Mentality | THRILL | 1.14 |
| LGBTQ+ Identity | OPEN | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.9% |
| Brazil | 12.6% |
| Italy | 5.3% |
See Self-esteem audiences in other countries
More Health audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
Frequently asked questions
How many fans does Self-esteem have in Spain?
Self-esteem has an estimated audience of 6,273,580 people in Spain, concentrated in Catalonia and Community of Madrid.
What is the gender split and age of Self-esteem fans?
71.4% of Self-esteem fans are female, 28.6% are male, with an average age of 44.7 years.
Which brands do Self-esteem fans like most?
Self-esteem fans show strongest brand affinity for Well-being (2.44×), Motivation (2.33×), and Quality of life (1.95×) over the country average.
Where do Self-esteem fans live in Spain?
Self-esteem fans in Spain are most concentrated in Catalonia (reach 1,513,685), Community of Madrid (reach 1,314,824), and Andalusia (reach 1,239,465). These three regions account for the largest share of the active audience.
What other brands do Self-esteem fans also like?
Beyond Self-esteem itself, the audience over-indexes on Motivation (2.33×), Quality of life (1.95×), Self-knowledge (psychology) (2.98×), and Self-awareness (2.48×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Self-esteem. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.