A data profile of the people who buy, follow and care about Self-esteem in Spain — modelled from more than twelve digital signal sources. Self-esteem has an estimated audience of 6,273,580 people in Spain.
The average Self-esteem fan in Spain is 44.7 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Community of Madrid, Andalusia.
Top brand affinities include Well-being, Motivation, Quality of life, with strongest over-indexing on Well-being (2.44× the country average).
Demographically, the Self-esteem audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Mindfulness, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Self-esteem fan in Spain is more female, around 44.7 years old, with strong Mindfulness tendencies and a notable affinity for Well-being.
The key figures that characterise the Self-esteem profile in Spain.
71.4% are female, 28.6% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 71.4% |
| Male | 28.6% |
| Average age | 44.7 |
| Estimated audience size | 6,273,580 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 28% | |
| 50+ | 30% |
of the worldwide Self-esteem audience comes from Spain.
| Country | Share |
|---|---|
| United States | 17.9% |
| Brazil | 12.6% |
| Italy | 5.3% |
Where the Self-esteem audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~1.5M | 1.28× | |
| 02 | Community of Madrid | ~1.5M | 1.20× | |
| 03 | Balearic Islands | ~200K | 1.09× | |
| 04 | Canary Islands | ~300K | 1.08× | |
| 05 | Comunidad Valenciana | ~700K | 1.05× | |
| 06 | Galicia | ~300K | 1.03× | |
| 07 | Region of Murcia | ~200K | 1.03× | |
| 08 | Basque Autonomous Country | ~200K | 1.02× | |
| 09 | La Rioja | ~40K | 1.01× | |
| 10 | Andalusia | ~1M | 1.00× | |
| 11 | Aragon | ~200K | 1.00× | |
| 12 | Principality of Asturias | ~100K | 0.97× | |
| 13 | Cantabria | ~80K | 0.97× | |
| 14 | Navarre | ~80K | 0.97× | |
| 15 | Castile and León | ~300K | 0.94× | |
| 16 | Extremadura | ~100K | 0.94× | |
| 17 | Castilla-La Mancha | ~200K | 0.93× |
The strongest cross-interests of the Self-esteem audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Self-knowledge (psychology) | Health | 2.98× | ||
| 02 | Self-confidence | Health | 2.78× | ||
| 03 | Emotional intelligence | Health | 2.56× | ||
| 04 | Self-awareness | Health | 2.48× | ||
| 05 | Well-being | Health | 2.44× | ||
| 06 | Home business | Business & Career | 2.37× | ||
| 07 | Motivation | Business & Career | 2.33× | ||
| 08 | Quality of life | Health | 1.95× | ||
| 09 | Happiness | Health | 1.87× | ||
| 10 | Personal development | Business & Career | 1.86× | ||
| 11 | Small and medium enterprises | Business & Career | 1.74× | ||
| 12 | Self-love | Health | 1.73× | ||
| 13 | Maquillaje Profesional | Beauty & Wellness | 1.71× | ||
| 14 | Regalos Originales | Shopping | 1.71× | ||
| 15 | Healthy habits | Health | 1.70× | ||
| 16 | Parfois (fashion accessories) | Fashion & Accessoires | 1.69× | ||
| 17 | Moda Feminina | Fashion & Accessoires | 1.67× | ||
| 18 | Self care | Health | 1.61× | ||
| 19 | Healthy diet | Health | 1.58× | ||
| 20 | Psychology | Business & Career | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.49× | |
| Price Sensitivity | PREMIUM | 1.14× | |
| Luxury Orientation | PREMIUM | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.54× | |
| Patriotism | CONSERVATISM | 0.57× | |
| Tradition | CONSERVATISM | 0.70× |
Self-esteem has an estimated audience of 6,273,580 people in Spain, concentrated in Catalonia and Community of Madrid.
71.4% of Self-esteem fans are female, 28.6% are male, with an average age of 44.7 years.
Self-esteem fans show strongest brand affinity for Well-being (2.44×), Motivation (2.33×), and Quality of life (1.95×) over the country average.
Self-esteem fans in Spain are most concentrated in Catalonia (reach ~1.5M), Community of Madrid (reach ~1.5M), and Andalusia (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Self-esteem itself, the audience over-indexes on Motivation (2.33×), Quality of life (1.95×), Self-knowledge (psychology) (2.98×), and Self-awareness (2.48×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Self-esteem. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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