Rascasse Audience Intelligence

Self-esteem Audience in Brazil

A data profile of the people who buy, follow and care about Self-esteem in Brazil — modelled from more than twelve digital signal sources. Self-esteem has an estimated audience of 18,053,548 people in Brazil.

#117among Topic in Brazil#3in Health

The average Self-esteem fan in Brazil is 42.8 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Self-esteem profile in Brazil.

Audience size
18.1M
in Brazil
Gender
74.1%♀
25.9% male
Age
42.8
average years
Country rank
#183
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Self-esteem fans

74.1% are female, 25.9% are male, average age 42.8.

Fig. 02

Gender split

74.1%
Female
25.9%
Male
Demographic split for Self-esteem audience in Brazil
MetricValue
Female74.1%
Male25.9%
Average age42.8
Estimated audience size18,053,548
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Self-esteem audience in Brazil
Age bracketShare%
16-1910%
20-2919%
30-3921%
40-4924%
50+26%
Fig. 04

Worldwide distribution

12.6%

of the worldwide Self-esteem audience comes from Brazil.

Worldwide audience distribution share by country for Self-esteem
CountryShare
United States17.9%
Brazil12.6%
Italy5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Self-esteem audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Self-esteem fans by region: top regions in Brazil
#RegionReachAffinity×
01São Paulo~6.5M1.33×
02Rio de Janeiro~2M1.16×
03Rio Grande do Sul~1M1.08×
04Santa Catarina~900K1.06×
05Mato Grosso~400K1.06×
06Paraná~1M1.03×
07Rio Grande do Norte~300K1.03×
08Minas Gerais~2M1.02×
09Amazonas~300K1.02×
10Rondônia~200K1.02×
11Acre~60K1.02×
12Roraima~50K1.02×
13Espírito Santo~400K1.01×
14Amapá~60K1.01×
15Pernambuco~800K0.99×
16Bahia~1M0.98×
17Federal District~300K0.98×
18Alagoas~300K0.98×
19Piauí~200K0.98×
20Sergipe~200K0.98×
21Pará~600K0.96×
22Mato Grosso do Sul~300K0.96×
23Maranhão~400K0.95×
24Tocantins~100K0.95×
25Paraíba~300K0.94×
26Ceará~700K0.91×
27Goiás~600K0.89×
Appendix

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Related profiles, rankings and the same audience in other markets.

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See Self-esteem audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Self-esteem. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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