A data profile of the people who buy, follow and care about Self-esteem in Italy — modelled from more than twelve digital signal sources. Self-esteem has an estimated audience of 7,648,246 people in Italy.
The average Self-esteem fan in Italy is 44.9 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Motivation, Self-knowledge (psychology), FIFA World Cup, with strongest over-indexing on Motivation (2.48× the country average).
Demographically, the Self-esteem audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Mindfulness, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Self-esteem fan in Italy is more female, around 44.9 years old, with strong Mindfulness tendencies and a notable affinity for Motivation.
The key figures that characterise the Self-esteem profile in Italy.
66.9% are female, 33.1% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 66.9% |
| Male | 33.1% |
| Average age | 44.9 |
| Estimated audience size | 7,648,246 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 33% |
of the worldwide Self-esteem audience comes from Italy.
| Country | Share |
|---|---|
| United States | 17.9% |
| Brazil | 12.6% |
| Italy | 5.3% |
Where the Self-esteem audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~2M | 1.39× | |
| 02 | Aosta Valley | ~20K | 1.16× | |
| 03 | Emilia-Romagna | ~700K | 1.10× | |
| 04 | Veneto | ~600K | 1.06× | |
| 05 | Piedmont | ~600K | 1.02× | |
| 06 | Friuli-Venezia Giulia | ~100K | 1.02× | |
| 07 | Tuscany | ~500K | 1.01× | |
| 08 | Basilicata | ~70K | 1.01× | |
| 09 | Molise | ~40K | 1.01× | |
| 10 | Trentino-Alto Adige/Südtirol | ~100K | 0.99× | |
| 11 | Lazio | ~900K | 0.97× | |
| 12 | Sardinia | ~200K | 0.96× | |
| 13 | Umbria | ~100K | 0.96× | |
| 14 | Marche | ~200K | 0.95× | |
| 15 | Liguria | ~200K | 0.94× | |
| 16 | Abruzzo | ~200K | 0.94× | |
| 17 | Calabria | ~200K | 0.93× | |
| 18 | Campania | ~800K | 0.92× | |
| 19 | Puglia | ~500K | 0.91× | |
| 20 | Sicilia | ~600K | 0.89× |
The strongest cross-interests of the Self-esteem audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Self-knowledge (psychology) | Health | 3.74× | ||
| 02 | Emotional intelligence | Health | 3.21× | ||
| 03 | Self-confidence | Health | 3.10× | ||
| 04 | Self-awareness | Health | 2.65× | ||
| 05 | Motivation | Business & Career | 2.48× | ||
| 06 | Healthy habits | Health | 2.46× | ||
| 07 | Anti-aging cream | Beauty & Wellness | 2.37× | ||
| 08 | Health And Beauty | Beauty & Wellness | 2.34× | ||
| 09 | Personal development | Business & Career | 2.12× | ||
| 10 | Healthy diet | Health | 1.92× | ||
| 11 | Natural product | Food & Beverages | 1.86× | ||
| 12 | Meditation | Health | 1.81× | ||
| 13 | Skin care | Beauty & Wellness | 1.79× | ||
| 14 | Quality of life | Health | 1.75× | ||
| 15 | Health & wellness | Health | 1.71× | ||
| 16 | Happiness | Health | 1.64× | ||
| 17 | FIFA World Cup | Sports | 1.60× | ||
| 18 | Well-being | Health | 1.56× | ||
| 19 | Harry Potter | Movies & TV | 1.54× | ||
| 20 | Personal care | Health | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.83× | |
| Individualism | JOY | 1.46× | |
| Luxury Orientation | PREMIUM | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.71× | |
| Need for Security | CONSERVATISM | 0.85× | |
| Spirituality | BALANCE | 0.89× |
Self-esteem has an estimated audience of 7,648,246 people in Italy, concentrated in Lombardy and Lazio.
66.9% of Self-esteem fans are female, 33.1% are male, with an average age of 44.9 years.
Self-esteem fans show strongest brand affinity for Motivation (2.48×), Self-knowledge (psychology) (3.74×), and FIFA World Cup (1.6×) over the country average.
Self-esteem fans in Italy are most concentrated in Lombardy (reach ~2M), Lazio (reach ~900K), and Campania (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Self-esteem itself, the audience over-indexes on Self-knowledge (psychology) (3.74×), FIFA World Cup (1.6×), Quality of life (1.75×), and Well-being (1.56×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Self-esteem. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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