A data profile of the people who buy, follow and care about Self-knowledge (psychology) in Italy — modelled from more than twelve digital signal sources. Self-knowledge (psychology) has an estimated audience of 5,460,552 people in Italy.
Self-knowledge (psychology) has an estimated audience of 5,460,552 people in Italy. 68.3% are female, 31.7% are male, average age 44.0. Top brand affinities: Self-awareness, Self-esteem, Activism, Self-love, Primark.
Top brand affinities include Self-awareness, Self-esteem, Activism, with strongest over-indexing on Self-awareness (5.14× the country average).
Demographically, the Self-knowledge (psychology) audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Mindfulness, Quality Awareness.
The typical Self-knowledge (psychology) fan in Italy is more female, around 44.0 years old, with strong Mindfulness tendencies and a notable affinity for Self-awareness.
The key figures that characterise the Self-knowledge (psychology) profile in Italy.
68.3% are female, 31.7% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 68.3% |
| Male | 31.7% |
| Average age | 44.0 |
| Estimated audience size | 5,460,552 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide Self-knowledge (psychology) audience comes from Italy.
| Country | Share |
|---|---|
| Brazil | 12.1% |
| United States | 10.3% |
| Japan | 6.6% |
The strongest cross-interests of the Self-knowledge (psychology) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Self-healing | Health | 6.55× | ||
| 02 | Self-awareness | Health | 5.14× | ||
| 03 | Crime fiction | Literature | 4.54× | ||
| 04 | Relaxation technique | Health | 3.88× | ||
| 05 | Self-esteem | Health | 3.74× | ||
| 06 | Chocolate brownie | Food & Beverages | 3.29× | ||
| 07 | Draught beer | Food & Beverages | 3.25× | ||
| 08 | Self-love | Health | 3.12× | ||
| 09 | Bohemian style | Fashion & Accessoires | 3.10× | ||
| 10 | Activism | Politics & Society | 2.66× | ||
| 11 | Summer vacation | Travel & Leisure | 2.46× | ||
| 12 | Primark | Shopping | 2.40× | ||
| 13 | Social change | Politics & Society | 2.29× | ||
| 14 | Fine-art photography | Technology & Electronics | 2.28× | ||
| 15 | Digital photography | Business & Career | 2.05× | ||
| 16 | Local food | Food & Beverages | 1.86× | ||
| 17 | Quality of life | Health | 1.71× | ||
| 18 | Android (operating system) | Technology & Electronics | 1.59× | ||
| 19 | Confectionery | Food & Beverages | 1.59× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 3.34× | |
| Quality Awareness | PREMIUM | 1.76× | |
| Travelling | THRILL | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.46× | |
| Need for Security | CONSERVATISM | 0.73× | |
| Tradition | CONSERVATISM | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Self-knowledge (psychology). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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