A data profile of the people who buy, follow and care about Self-knowledge (psychology) in Spain — modelled from more than twelve digital signal sources. Self-knowledge (psychology) has an estimated audience of 5,255,472 people in Spain.
Self-knowledge (psychology) has an estimated audience of 5,255,472 people in Spain. 72.3% are female, 27.7% are male, average age 44.0. Top brand affinities: Self-awareness, Retirement planning, Debit card, Happiness, Self-esteem.
Top brand affinities include Self-awareness, Retirement planning, Debit card, with strongest over-indexing on Self-awareness (4.64× the country average).
Demographically, the Self-knowledge (psychology) audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Mindfulness, Individualism.
The typical Self-knowledge (psychology) fan in Spain is more female, around 44.0 years old, with strong Mindfulness tendencies and a notable affinity for Self-awareness.
The key figures that characterise the Self-knowledge (psychology) profile in Spain.
72.3% are female, 27.7% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 72.3% |
| Male | 27.7% |
| Average age | 44.0 |
| Estimated audience size | 5,255,472 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 27% | |
| 50+ | 29% |
of the worldwide Self-knowledge (psychology) audience comes from Spain.
| Country | Share |
|---|---|
| Brazil | 12.1% |
| United States | 10.3% |
| Japan | 6.6% |
The strongest cross-interests of the Self-knowledge (psychology) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Debit card | Business & Career | 11.00× | ||
| 02 | Retirement planning | Business & Career | 10.98× | ||
| 03 | Retirement community | Kids & Family | 8.27× | ||
| 04 | Clairvoyance | Politics & Society | 5.72× | ||
| 05 | Self-awareness | Health | 4.64× | ||
| 06 | Book discussion club | Literature | 4.49× | ||
| 07 | Hatha yoga | Health | 3.57× | ||
| 08 | Hoodie | Fashion & Accessoires | 3.51× | ||
| 09 | Self-esteem | Health | 2.98× | ||
| 10 | Self-love | Health | 2.79× | ||
| 11 | Travel photography | Technology & Electronics | 2.41× | ||
| 12 | Happiness | Health | 2.40× | ||
| 13 | Quality of life | Health | 2.10× | ||
| 14 | Caixabank | Business & Career | 1.97× | ||
| 15 | IBEX 35 | Business & Career | 1.82× | ||
| 16 | Do it yourself (DIY) | Home & Garden | 1.81× | ||
| 17 | Psychology | Business & Career | 1.76× | ||
| 18 | Spas | Beauty & Wellness | 1.75× | ||
| 19 | Harry Potter | Movies & TV | 1.69× | ||
| 20 | Personal care | Health | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.59× | |
| Individualism | JOY | 1.68× | |
| Career Orientation | POWER | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.31× | |
| Need for Security | CONSERVATISM | 0.71× | |
| Quality Awareness | PREMIUM | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Self-knowledge (psychology). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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