Self-awareness Audience in Spain
Self-awareness has an estimated audience of 6,528,692 people in Spain. 70.1% are female, 29.9% are male, average age 42.6. Top regions: Community of Madrid, Catalonia, Andalusia. Top brand affinities: Self-knowledge (psychology), Emotional intelligence, Personal development, Motivation, Quality of life.
The average Self-awareness fan in Spain is 42.6 years old, more female, and lives primarily in Community of Madrid. The audience is concentrated in Community of Madrid, Catalonia, Andalusia. Top brand affinities include Self-knowledge (psychology), Emotional intelligence, Personal development, with strongest over-indexing on Self-knowledge (psychology) (4.64× the country average). Demographically, the Self-awareness audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Mindfulness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Self-awareness fans
| Metric | Value |
|---|---|
| Female | 70.1% |
| Male | 29.9% |
| Average age | 42.6 |
| Estimated audience size | 6,528,692 |
Audience persona
The typical Self-awareness fan in Spain is more female, around 42.6 years old, with strong Mindfulness tendencies and a notable affinity for Self-knowledge (psychology).
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Community of Madrid | 1,687,120 | 1.53× |
| Catalonia | 1,369,486 | 1.16× |
| Andalusia | 1,289,493 | 1.01× |
| Comunidad Valenciana | 781,125 | 1.07× |
| Galicia | 365,985 | 1.2× |
| Canary Islands | 299,278 | 0.92× |
| Castile and León | 265,305 | 0.93× |
| Basque Autonomous Country | 237,892 | 0.97× |
| Region of Murcia | 224,728 | 1× |
| Castilla-La Mancha | 210,506 | 0.8× |
| Principality of Asturias | 166,526 | 1.08× |
| Aragon | 150,869 | 0.88× |
| Balearic Islands | 129,152 | 0.7× |
| Extremadura | 94,277 | 0.67× |
| Cantabria | 74,221 | 0.9× |
| Navarre | 69,432 | 0.85× |
| La Rioja | 56,580 | 1.33× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Self-knowledge (psychology) | 4.64× | Health |
| Emotional intelligence | 3.79× | Health |
| Personal development | 2.46× | Business & Career |
| Motivation | 2.5× | Business & Career |
| Quality of life | 2.1× | Health |
| Self-esteem | 2.83× | Health |
| Self-love | 2.79× | Health |
| Well-being | 2.26× | Health |
| Psychology | 1.67× | Business & Career |
| Self-confidence | 4.14× | Health |
| Self care | 2.34× | Health |
| Pleasure | 1.92× | Politics & Society |
| Happiness | 1.78× | Health |
| Maquillaje Profesional | 2.18× | Beauty & Wellness |
| Human behavior | 2.29× | Kids & Family |
| Consciousness | 3.54× | Health |
| Parfois (fashion accessories) | 1.98× | Fashion & Accessoires |
| Carrefour Market | 2.22× | Shopping |
| Medicine | 1.52× | Business & Career |
| Moda Feminina | 1.95× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.09 |
| Travelling | THRILL | 1.41 |
| Design Affinity | PREMIUM | 1.34 |
| LGBTQ+ Identity | OPEN | 1.22 |
| Community Orientation | OPEN | 1.21 |
| Spirituality | BALANCE | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.1% |
| Brazil | 7.9% |
| Japan | 6.3% |
See Self-awareness audiences in other countries
More Health audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
Frequently asked questions
How many fans does Self-awareness have in Spain?
Self-awareness has an estimated audience of 6,528,692 people in Spain, concentrated in Community of Madrid and Catalonia.
What is the gender split and age of Self-awareness fans?
70.1% of Self-awareness fans are female, 29.9% are male, with an average age of 42.6 years.
Which brands do Self-awareness fans like most?
Self-awareness fans show strongest brand affinity for Self-knowledge (psychology) (4.64×), Emotional intelligence (3.79×), and Personal development (2.46×) over the country average.
Where do Self-awareness fans live in Spain?
Self-awareness fans in Spain are most concentrated in Community of Madrid (reach 1,687,120), Catalonia (reach 1,369,486), and Andalusia (reach 1,289,493). These three regions account for the largest share of the active audience.
What other brands do Self-awareness fans also like?
Beyond Self-awareness itself, the audience over-indexes on Emotional intelligence (3.79×), Personal development (2.46×), Motivation (2.5×), and Quality of life (2.1×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Self-awareness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.