A data profile of the people who buy, follow and care about Self-awareness in Spain — modelled from more than twelve digital signal sources. Self-awareness has an estimated audience of 6,528,692 people in Spain.
The average Self-awareness fan in Spain is 42.6 years old, more female, and lives primarily in Community of Madrid.
The audience is concentrated in Community of Madrid, Catalonia, Andalusia.
Top brand affinities include Self-knowledge (psychology), Emotional intelligence, Personal development, with strongest over-indexing on Self-knowledge (psychology) (4.64× the country average).
Demographically, the Self-awareness audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Mindfulness, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Self-awareness fan in Spain is more female, around 42.6 years old, with strong Mindfulness tendencies and a notable affinity for Self-knowledge (psychology).
The key figures that characterise the Self-awareness profile in Spain.
70.1% are female, 29.9% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 70.1% |
| Male | 29.9% |
| Average age | 42.6 |
| Estimated audience size | 6,528,692 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 26% |
of the worldwide Self-awareness audience comes from Spain.
| Country | Share |
|---|---|
| United States | 15.1% |
| Brazil | 7.9% |
| Japan | 6.3% |
Where the Self-awareness audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Community of Madrid | ~1.5M | 1.45× | |
| 02 | Catalonia | ~1.5M | 1.13× | |
| 03 | Galicia | ~300K | 1.10× | |
| 04 | Comunidad Valenciana | ~800K | 1.04× | |
| 05 | La Rioja | ~40K | 1.04× | |
| 06 | Principality of Asturias | ~200K | 1.02× | |
| 07 | Andalusia | ~1.5M | 1.00× | |
| 08 | Region of Murcia | ~200K | 1.00× | |
| 09 | Basque Autonomous Country | ~200K | 0.99× | |
| 10 | Cantabria | ~80K | 0.99× | |
| 11 | Navarre | ~80K | 0.98× | |
| 12 | Canary Islands | ~300K | 0.97× | |
| 13 | Castile and León | ~300K | 0.97× | |
| 14 | Aragon | ~200K | 0.97× | |
| 15 | Extremadura | ~100K | 0.95× | |
| 16 | Castilla-La Mancha | ~200K | 0.94× | |
| 17 | Balearic Islands | ~200K | 0.92× |
The strongest cross-interests of the Self-awareness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Self-knowledge (psychology) | Health | 4.64× | ||
| 02 | Self-confidence | Health | 4.14× | ||
| 03 | Emotional intelligence | Health | 3.79× | ||
| 04 | Consciousness | Health | 3.54× | ||
| 05 | Self-esteem | Health | 2.83× | ||
| 06 | Self-love | Health | 2.79× | ||
| 07 | Motivation | Business & Career | 2.50× | ||
| 08 | Personal development | Business & Career | 2.46× | ||
| 09 | Self care | Health | 2.34× | ||
| 10 | Human behavior | Kids & Family | 2.29× | ||
| 11 | Well-being | Health | 2.26× | ||
| 12 | Maquillaje Profesional | Beauty & Wellness | 2.18× | ||
| 13 | Quality of life | Health | 2.10× | ||
| 14 | Parfois (fashion accessories) | Fashion & Accessoires | 1.98× | ||
| 15 | Moda Feminina | Fashion & Accessoires | 1.95× | ||
| 16 | Pleasure | Politics & Society | 1.92× | ||
| 17 | Happiness | Health | 1.78× | ||
| 18 | Healthy diet | Health | 1.78× | ||
| 19 | Psychology | Business & Career | 1.67× | ||
| 20 | Medicine | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.29× | |
| Luxury Orientation | PREMIUM | 1.31× | |
| Sustainability | BALANCE | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.62× | |
| Need for Security | CONSERVATISM | 0.64× | |
| Tradition | CONSERVATISM | 0.77× |
Self-awareness has an estimated audience of 6,528,692 people in Spain, concentrated in Community of Madrid and Catalonia.
70.1% of Self-awareness fans are female, 29.9% are male, with an average age of 42.6 years.
Self-awareness fans show strongest brand affinity for Self-knowledge (psychology) (4.64×), Emotional intelligence (3.79×), and Personal development (2.46×) over the country average.
Self-awareness fans in Spain are most concentrated in Community of Madrid (reach ~1.5M), Catalonia (reach ~1.5M), and Andalusia (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Self-awareness itself, the audience over-indexes on Emotional intelligence (3.79×), Personal development (2.46×), Motivation (2.5×), and Quality of life (2.1×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Self-awareness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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