Happiness Audience in Spain
Happiness has an estimated audience of 10,329,441 people in Spain. 63.7% are female, 36.3% are male, average age 44.6. Top regions: Catalonia, Community of Madrid, Andalusia. Top brand affinities: Psychology, Quality of life, Physical fitness, Cosmetics, Cooking.
The average Happiness fan in Spain is 44.6 years old, more female, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Community of Madrid, Andalusia. Top brand affinities include Psychology, Quality of life, Physical fitness, with strongest over-indexing on Psychology (1.67× the country average). Demographically, the Happiness audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Mindfulness, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Happiness fans
| Metric | Value |
|---|---|
| Female | 63.7% |
| Male | 36.3% |
| Average age | 44.6 |
| Estimated audience size | 10,329,441 |
Audience persona
The typical Happiness fan in Spain is more female, around 44.6 years old, with strong Mindfulness tendencies and a notable affinity for Psychology.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 2,297,491 | 1.23× |
| Community of Madrid | 2,257,533 | 1.3× |
| Andalusia | 1,978,316 | 0.97× |
| Comunidad Valenciana | 1,169,279 | 1.01× |
| Canary Islands | 588,731 | 1.14× |
| Galicia | 530,862 | 1.1× |
| Balearic Islands | 402,540 | 1.39× |
| Castilla-La Mancha | 397,720 | 0.95× |
| Castile and León | 392,041 | 0.87× |
| Basque Autonomous Country | 388,268 | 1× |
| Region of Murcia | 351,681 | 0.99× |
| Aragon | 312,482 | 1.15× |
| Principality of Asturias | 190,851 | 0.78× |
| Extremadura | 163,212 | 0.73× |
| Navarre | 110,254 | 0.85× |
| Cantabria | 100,436 | 0.77× |
| La Rioja | 50,913 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Psychology | 1.67× | Business & Career |
| Quality of life | 1.82× | Health |
| Physical fitness | 1.51× | Sports |
| Cosmetics | 1.55× | Beauty & Wellness |
| Cooking | 1.5× | Food & Beverages |
| Physical exercise | 1.51× | Sports |
| Child | 1.51× | Kids & Family |
| Woman | 1.56× | Kids & Family |
| Education | 1.51× | Business & Career |
| Personal development | 1.82× | Business & Career |
| Motivation | 1.87× | Business & Career |
| Beauty salons | 1.66× | Beauty & Wellness |
| Personal care | 1.62× | Health |
| Medicine | 1.63× | Business & Career |
| Self-knowledge (psychology) | 2.4× | Health |
| Philosophy | 1.51× | Business & Career |
| Emotional intelligence | 2.42× | Health |
| Recipes | 1.53× | Food & Beverages |
| Well-being | 1.84× | Health |
| Dresses | 1.67× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.55 |
| Price Sensitivity | PREMIUM | 1.06 |
| Design Affinity | PREMIUM | 1.05 |
| Travelling | THRILL | 0.99 |
| Social Media Usage | JOY | 0.98 |
| Family Orientation | CONSERVATISM | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.9% |
| United Kingdom | 4.7% |
| Italy | 4.4% |
See Happiness audiences in other countries
More Health audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
Frequently asked questions
How many fans does Happiness have in Spain?
Happiness has an estimated audience of 10,329,441 people in Spain, concentrated in Catalonia and Community of Madrid.
What is the gender split and age of Happiness fans?
63.7% of Happiness fans are female, 36.3% are male, with an average age of 44.6 years.
Which brands do Happiness fans like most?
Happiness fans show strongest brand affinity for Psychology (1.67×), Quality of life (1.82×), and Physical fitness (1.51×) over the country average.
Where do Happiness fans live in Spain?
Happiness fans in Spain are most concentrated in Catalonia (reach 2,297,491), Community of Madrid (reach 2,257,533), and Andalusia (reach 1,978,316). These three regions account for the largest share of the active audience.
What other brands do Happiness fans also like?
Beyond Happiness itself, the audience over-indexes on Quality of life (1.82×), Physical fitness (1.51×), Cosmetics (1.55×), and Cooking (1.5×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Happiness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.