A data profile of the people who buy, follow and care about Happiness in Spain — modelled from more than twelve digital signal sources. Happiness has an estimated audience of 10,329,441 people in Spain.
The average Happiness fan in Spain is 44.6 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Community of Madrid, Andalusia.
Top brand affinities include Psychology, Quality of life, Physical fitness, with strongest over-indexing on Psychology (1.67× the country average).
Demographically, the Happiness audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Community Orientation, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Happiness fan in Spain is more female, around 44.6 years old, with strong Community Orientation tendencies and a notable affinity for Psychology.
The key figures that characterise the Happiness profile in Spain.
63.7% are female, 36.3% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 63.7% |
| Male | 36.3% |
| Average age | 44.6 |
| Estimated audience size | 10,329,441 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 27% | |
| 50+ | 30% |
of the worldwide Happiness audience comes from Spain.
| Country | Share |
|---|---|
| United States | 21.9% |
| United Kingdom | 4.7% |
| Italy | 4.4% |
Where the Happiness audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Balearic Islands | ~400K | 1.32× | |
| 02 | Community of Madrid | ~2M | 1.29× | |
| 03 | Catalonia | ~2.5M | 1.22× | |
| 04 | Canary Islands | ~600K | 1.12× | |
| 05 | Aragon | ~300K | 1.11× | |
| 06 | Galicia | ~500K | 1.09× | |
| 07 | Comunidad Valenciana | ~1M | 1.01× | |
| 08 | Basque Autonomous Country | ~400K | 1.00× | |
| 09 | Region of Murcia | ~400K | 0.99× | |
| 10 | Andalusia | ~2M | 0.98× | |
| 11 | Castilla-La Mancha | ~400K | 0.96× | |
| 12 | Navarre | ~100K | 0.92× | |
| 13 | La Rioja | ~60K | 0.92× | |
| 14 | Castile and León | ~400K | 0.90× | |
| 15 | Cantabria | ~100K | 0.89× | |
| 16 | Principality of Asturias | ~200K | 0.87× | |
| 17 | Extremadura | ~200K | 0.86× |
The strongest cross-interests of the Happiness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Emotional intelligence | Health | 2.42× | ||
| 02 | Self-knowledge (psychology) | Health | 2.40× | ||
| 03 | Motivation | Business & Career | 1.87× | ||
| 04 | Well-being | Health | 1.84× | ||
| 05 | Quality of life | Health | 1.82× | ||
| 06 | Personal development | Business & Career | 1.82× | ||
| 07 | Psychology | Business & Career | 1.67× | ||
| 08 | Dresses | Fashion & Accessoires | 1.67× | ||
| 09 | Beauty salons | Beauty & Wellness | 1.66× | ||
| 10 | Medicine | Business & Career | 1.63× | ||
| 11 | Personal care | Health | 1.62× | ||
| 12 | Woman | Kids & Family | 1.56× | ||
| 13 | Cosmetics | Beauty & Wellness | 1.55× | ||
| 14 | Recipes | Food & Beverages | 1.53× | ||
| 15 | Physical fitness | Sports | 1.51× | ||
| 16 | Physical exercise | Sports | 1.51× | ||
| 17 | Child | Kids & Family | 1.51× | ||
| 18 | Education | Business & Career | 1.51× | ||
| 19 | Philosophy | Business & Career | 1.51× | ||
| 20 | Cooking | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.43× | |
| Creativity | OPEN | 1.38× | |
| Family Orientation | CONSERVATISM | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.93× | |
| Early Adopter Mentality | POWER | 0.93× | |
| Patriotism | CONSERVATISM | 0.93× |
Happiness has an estimated audience of 10,329,441 people in Spain, concentrated in Catalonia and Community of Madrid.
63.7% of Happiness fans are female, 36.3% are male, with an average age of 44.6 years.
Happiness fans show strongest brand affinity for Psychology (1.67×), Quality of life (1.82×), and Physical fitness (1.51×) over the country average.
Happiness fans in Spain are most concentrated in Catalonia (reach ~2.5M), Community of Madrid (reach ~2M), and Andalusia (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Happiness itself, the audience over-indexes on Quality of life (1.82×), Physical fitness (1.51×), Cosmetics (1.55×), and Cooking (1.5×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Happiness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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