Happiness Audience in Germany
Happiness has an estimated audience of 10,334,796 people in Germany. 60.7% are female, 39.3% are male, average age 38.2. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Physical fitness, Cosmetics, Physical exercise, Beauty salons, Quality of life.
The average Happiness fan in Germany is 38.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Physical fitness, Cosmetics, Physical exercise, with strongest over-indexing on Physical fitness (1.52× the country average). Demographically, the Happiness audience skews more female with an average age of 38.2, and over-indexes on personality traits such as LGBTQ+ Identity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Happiness fans
| Metric | Value |
|---|---|
| Female | 60.7% |
| Male | 39.3% |
| Average age | 38.2 |
| Estimated audience size | 10,334,796 |
Audience persona
The typical Happiness fan in Germany is more female, around 38.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Physical fitness.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,288,203 | 1.01× |
| Baden-Württemberg | 1,781,196 | 1.26× |
| Bayern | 1,747,112 | 1.05× |
| Niedersachsen | 1,072,292 | 1.07× |
| Hessen | 777,252 | 0.99× |
| Sachsen | 550,143 | 1.09× |
| Rheinland-Pfalz | 514,590 | 0.99× |
| Berlin | 409,263 | 0.89× |
| Schleswig-Holstein | 399,552 | 1.08× |
| Brandenburg | 343,688 | 1.07× |
| Thüringen | 282,481 | 1.07× |
| Sachsen-Anhalt | 274,939 | 1.03× |
| Hamburg | 219,787 | 0.94× |
| Mecklenburg-Vorpommern | 162,425 | 0.82× |
| Saarland | 134,705 | 1.06× |
| Bremen | 72,492 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Physical fitness | 1.52× | Sports |
| Cosmetics | 1.58× | Beauty & Wellness |
| Physical exercise | 1.57× | Sports |
| Beauty salons | 1.88× | Beauty & Wellness |
| Quality of life | 1.72× | Health |
| Hair products | 1.69× | Beauty & Wellness |
| Natural World | 1.57× | Fashion & Accessoires |
| Education | 1.56× | Business & Career |
| Well-being | 1.73× | Health |
| Dogs | 1.54× | Pets & Animals |
| Motivation | 1.92× | Business & Career |
| Recipes | 1.55× | Food & Beverages |
| Fashion design | 1.62× | Business & Career |
| Child | 1.55× | Kids & Family |
| Knowledge | 1.62× | Business & Career |
| Philosophy | 1.55× | Business & Career |
| Boutiques | 1.63× | Fashion & Accessoires |
| Dresses | 1.68× | Fashion & Accessoires |
| Music videos | 1.56× | Music & Radio |
| Personal development | 1.72× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.34 |
| Indulgence | JOY | 1.21 |
| Sports Activity | POWER | 1.21 |
| Mindfulness | BALANCE | 1.19 |
| Tradition | CONSERVATISM | 1.13 |
| Pet Ownership | JOY | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.9% |
| United Kingdom | 4.7% |
| Italy | 4.4% |
See Happiness audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Happiness have in Germany?
Happiness has an estimated audience of 10,334,796 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Happiness fans?
60.7% of Happiness fans are female, 39.3% are male, with an average age of 38.2 years.
Which brands do Happiness fans like most?
Happiness fans show strongest brand affinity for Physical fitness (1.52×), Cosmetics (1.58×), and Physical exercise (1.57×) over the country average.
Where do Happiness fans live in Germany?
Happiness fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,288,203), Baden-Württemberg (reach 1,781,196), and Bayern (reach 1,747,112). These three regions account for the largest share of the active audience.
What other brands do Happiness fans also like?
Beyond Happiness itself, the audience over-indexes on Cosmetics (1.58×), Physical exercise (1.57×), Beauty salons (1.88×), and Quality of life (1.72×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Happiness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.