Knowledge Audience in Germany
Knowledge has an estimated audience of 11,933,071 people in Germany. 56.2% are female, 43.8% are male, average age 39.5. Top brand affinities: Gil Ofarim, Stradivarius, Škoda Kodiaq, Preacher (comics), Israel.
Top brand affinities include Gil Ofarim, Stradivarius, Škoda Kodiaq, with strongest over-indexing on Gil Ofarim (1.83× the country average). Demographically, the Knowledge audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Pet Ownership, Mindfulness.
Category: Business & Career · Type: Topic
Demographics of Knowledge fans
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 39.5 |
| Estimated audience size | 11,933,071 |
Audience persona
The typical Knowledge fan in Germany is more female, around 39.5 years old, with strong Pet Ownership tendencies and a notable affinity for Gil Ofarim.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 1.83× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| Škoda Kodiaq | 2.1× | Cars & Mobility |
| Preacher (comics) | 6.12× | Literature |
| Israel | 1.54× | Travel & Leisure |
| Home Delivery | 2.04× | Food & Beverages |
| Snow White (Fables) | 1.59× | Literature |
| Esra Erol | 3.81× | Movies & TV |
| Volvo V60 | 2.79× | Cars & Mobility |
| Euphonium | 6.25× | Music & Radio |
| Corfu (regional unit) | 1.75× | Travel & Leisure |
| Information sensitivity | 2.76× | Technology & Electronics |
| Theocracy | 5.31× | Music & Radio |
| Molly Hatchet | 6.63× | Music & Radio |
| Hauptschule | 3.5× | Kids & Family |
| The Equalizer | 2.16× | Movies & TV |
| Gloria | 2.01× | Music & Radio |
| Celtic mythology | 2.24× | Arts & Culture |
| Solo climbing | 1.68× | Sports |
| Emperor Entertainment Group | 1.6× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.06 |
| Mindfulness | BALANCE | 1.05 |
| Indulgence | JOY | 1.05 |
| Sports Activity | POWER | 1.04 |
| Patriotism | CONSERVATISM | 1.04 |
| Sustainability | BALANCE | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.4% |
| India | 5.1% |
| Brazil | 5.0% |
See Knowledge audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Knowledge. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.