Knowledge Audience in Germany
Knowledge has an estimated audience of 11,933,071 people in Germany. 56.2% are female, 43.8% are male, average age 39.5. Top brand affinities: Satire, German television comedy, Tagesschau, ICloud, Fachhochschule.
Top brand affinities include Satire, German television comedy, Tagesschau, with strongest over-indexing on Satire (7.2× the country average). Demographically, the Knowledge audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Pet Ownership, Mindfulness.
Category: Business & Career · Type: Topic
Demographics of Knowledge fans
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 39.5 |
| Estimated audience size | 11,933,071 |
Audience persona
The typical Knowledge fan in Germany is more female, around 39.5 years old, with strong Pet Ownership tendencies and a notable affinity for Satire.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Satire | 7.2× | Literature |
| German television comedy | 6.97× | Movies & TV |
| Tagesschau | 1.99× | Movies & TV |
| ICloud | 4.97× | Technology & Electronics |
| Fachhochschule | 7.21× | Business & Career |
| Casino | 5.49× | Games |
| Western Union | 3.79× | Business & Career |
| Dailymotion | 5.77× | Movies & TV |
| Kurdistan | 7.78× | Travel & Leisure |
| Country rap | 4.43× | Music & Radio |
| Transfermarkt | 2.11× | Sports |
| North Rhine-Westphalia | 1.92× | Travel & Leisure |
| Stuttgart | 2.34× | Travel & Leisure |
| Spiegel Online | 1.51× | News |
| Hygiene | 2.3× | Beauty & Wellness |
| German language | 1.97× | Politics & Society |
| Hairstyle | 2.09× | Beauty & Wellness |
| Philips | 2.86× | Technology & Electronics |
| Smallville | 6.06× | Movies & TV |
| Wetter.com | 1.57× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.06 |
| Mindfulness | BALANCE | 1.05 |
| Indulgence | JOY | 1.05 |
| Sports Activity | POWER | 1.04 |
| Patriotism | CONSERVATISM | 1.04 |
| Sustainability | BALANCE | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.4% |
| India | 5.1% |
| Brazil | 5.0% |
See Knowledge audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Knowledge. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.