Rascasse Audience Intelligence

Yorkshire Terrier Audience in Germany

A data profile of the people who buy, follow and care about Yorkshire Terrier in Germany — modelled from more than twelve digital signal sources. Yorkshire Terrier has an estimated audience of 5,309,152 people in Germany.

#8among Dog breed in Germany#600among Topic in Germany#39in Pets & Animals

The average Yorkshire Terrier fan in Germany is 37.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Food and drink, Entertainment, Food, with strongest over-indexing on Food and drink (1.92× the country average).

Demographically, the Yorkshire Terrier audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Pet Ownership, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Yorkshire Terrier fan in Germany is more female, around 37.8 years old, with strong Pet Ownership tendencies and a notable affinity for Food and drink.

Category: Pets & Animals · Type: Topic · Subtype: Dog breed

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Yorkshire Terrier profile in Germany.

Audience size
5.3M
in Germany
Gender
64.3%♀
35.7% male
Age
37.8
average years
Country rank
#959
Topic in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Yorkshire Terrier fans

64.3% are female, 35.7% are male, average age 37.8.

Fig. 02

Gender split

64.3%
Female
35.7%
Male
Demographic split for Yorkshire Terrier audience in Germany
MetricValue
Female64.3%
Male35.7%
Average age37.8
Estimated audience size5,309,152
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Yorkshire Terrier audience in Germany
Age bracketShare%
16-1923%
20-2921%
30-3920%
40-4920%
50+17%
Fig. 04

Worldwide distribution

5.7%

of the worldwide Yorkshire Terrier audience comes from Germany.

Worldwide audience distribution share by country for Yorkshire Terrier
CountryShare
United States25.5%
Japan17.1%
Germany5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Yorkshire Terrier audience in Germany is strongest.

Fig. 05

Top regions by affinity

Yorkshire Terrier fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~200K1.21×
02Brandenburg~200K1.16×
03Mecklenburg-Vorpommern~100K1.14×
04Niedersachsen~600K1.07×
05Thüringen~100K1.07×
06Nordrhein-Westfalen~1M1.05×
07Rheinland-Pfalz~300K1.00×
08Hamburg~100K0.99×
09Bayern~800K0.98×
10Baden-Württemberg~700K0.97×
11Saarland~60K0.97×
12Hessen~400K0.95×
13Schleswig-Holstein~200K0.94×
14Berlin~200K0.92×
15Sachsen~200K0.87×
16Bremen~40K0.82×
Fig. 06

Affinity by region

Affinity by region — Yorkshire Terrier, Germany
0.82×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Yorkshire Terrier audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Yorkshire Terrier audience
#·InterestCategoryAffinity×
01PoodlePets & Animals4.04×
02HorsesPets & Animals2.79×
03CHECK24Business & Career2.77×
04PetsPets & Animals2.22×
05Harry PotterMovies & TV2.22×
06AldiShopping2.21×
07LidlShopping2.17×
08IKEAHome & Garden2.16×
09Outdoor recreationSports2.06×
10FoodFood & Beverages1.99×
11ReadingLiterature1.94×
12VehiclesCars & Mobility1.94×
13Food and drinkFood & Beverages1.92×
14Arts and musicArts & Culture1.92×
15SportsSports1.89×
16EntertainmentMovies & TV1.88×
17Consumer electronicsTechnology & Electronics1.87×
18MoviesMovies & TV1.81×
19GermanyTravel & Leisure1.76×
20MusicBusiness & Career1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Yorkshire Terrier audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Yorkshire Terrier audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.44×
Healthy LifestyleBALANCE2.10×
SustainabilityBALANCE1.99×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Yorkshire Terrier audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.29×
Social Media UsageJOY1.31×
DIY MentalityTHRILL1.37×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Yorkshire Terrier have in Germany?

Yorkshire Terrier has an estimated audience of 5,309,152 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Yorkshire Terrier fans?

64.3% of Yorkshire Terrier fans are female, 35.7% are male, with an average age of 37.8 years.

03

Which brands do Yorkshire Terrier fans like most?

Yorkshire Terrier fans show strongest brand affinity for Food and drink (1.92×), Entertainment (1.88×), and Food (1.99×) over the country average.

04

Where do Yorkshire Terrier fans live in Germany?

Yorkshire Terrier fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~800K), and Baden-Württemberg (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Yorkshire Terrier fans also like?

Beyond Yorkshire Terrier itself, the audience over-indexes on Entertainment (1.88×), Food (1.99×), Arts and music (1.92×), and Outdoor recreation (2.06×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Dog breed audiences in Germany

See Yorkshire Terrier audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Yorkshire Terrier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →