Rascasse Audience Intelligence

Crochet Audience in Germany

A data profile of the people who buy, follow and care about Crochet in Germany — modelled from more than twelve digital signal sources. Crochet has an estimated audience of 5,431,935 people in Germany.

#583among Topic in Germany#70in Home & Garden

The average Crochet fan in Germany is 40.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Southampton F.C., dB’s, Shopping, with strongest over-indexing on Southampton F.C. (93.75× the country average).

Demographically, the Crochet audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Creativity, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Crochet fan in Germany is more female, around 40.0 years old, with strong Creativity tendencies and a notable affinity for Southampton F.C..

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Crochet profile in Germany.

Audience size
5.4M
in Germany
Gender
74.8%♀
25.2% male
Age
40.0
average years
Country rank
#930
Topic in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Crochet fans

74.8% are female, 25.2% are male, average age 40.0.

Fig. 02

Gender split

74.8%
Female
25.2%
Male
Demographic split for Crochet audience in Germany
MetricValue
Female74.8%
Male25.2%
Average age40.0
Estimated audience size5,431,935
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Crochet audience in Germany
Age bracketShare%
16-1916%
20-2920%
30-3921%
40-4923%
50+20%
Fig. 04

Worldwide distribution

4.2%

of the worldwide Crochet audience comes from Germany.

Worldwide audience distribution share by country for Crochet
CountryShare
United States14.8%
Brazil9.9%
Japan7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Crochet audience in Germany is strongest.

Fig. 05

Top regions by affinity

Crochet fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~400K1.53×
02Hessen~500K1.21×
03Bremen~50K1.13×
04Hamburg~100K1.12×
05Baden-Württemberg~800K1.08×
06Bayern~900K1.06×
07Nordrhein-Westfalen~1M1.03×
08Rheinland-Pfalz~300K1.02×
09Saarland~60K0.94×
10Thüringen~100K0.91×
11Niedersachsen~500K0.90×
12Schleswig-Holstein~200K0.90×
13Sachsen~200K0.89×
14Brandenburg~100K0.88×
15Sachsen-Anhalt~100K0.83×
16Mecklenburg-Vorpommern~80K0.75×
Fig. 06

Affinity by region

Affinity by region — Crochet, Germany
0.75×1.00×1.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Crochet audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Crochet audience
#·InterestCategoryAffinity×
01Southampton F.C.Sports93.75×
02YarnFashion & Accessoires4.64×
03Discount storesShopping2.32×
04IKEAHome & Garden2.20×
05CosmeticsBeauty & Wellness2.14×
06FamilyKids & Family2.13×
07CookingFood & Beverages2.13×
08DesignHome & Garden1.99×
09BusinessBusiness & Career1.97×
10ClothingFashion & Accessoires1.96×
11BeautyBeauty & Wellness1.94×
12ShoppingShopping1.93×
13Online shoppingShopping1.92×
14GermanyTravel & Leisure1.79×
15Consumer electronicsTechnology & Electronics1.72×
16Food and drinkFood & Beverages1.69×
17Arts and musicArts & Culture1.69×
18FoodFood & Beverages1.69×
19dB’sMusic & Radio1.68×
20EntertainmentMovies & TV1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Crochet audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Crochet audience · What stands out
TraitClusterDeviationScore
CreativityOPEN2.29×
Pet OwnershipJOY2.05×
Design AffinityPREMIUM2.02×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Crochet audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM1.15×
Need for SecurityCONSERVATISM1.15×
Early Adopter MentalityPOWER1.18×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Crochet have in Germany?

Crochet has an estimated audience of 5,431,935 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Crochet fans?

74.8% of Crochet fans are female, 25.2% are male, with an average age of 40.0 years.

03

Which brands do Crochet fans like most?

Crochet fans show strongest brand affinity for Southampton F.C. (93.75×), dB’s (1.68×), and Shopping (1.93×) over the country average.

04

Where do Crochet fans live in Germany?

Crochet fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~900K), and Baden-Württemberg (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Crochet fans also like?

Beyond Crochet itself, the audience over-indexes on dB’s (1.68×), Shopping (1.93×), Discount stores (2.32×), and Clothing (1.96×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Crochet audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Crochet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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