Crochet Audience in Germany
Crochet has an estimated audience of 5,431,935 people in Germany. 74.8% are female, 25.2% are male, average age 40.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Southampton F.C., Shopping, Discount stores, Clothing, Design.
The average Crochet fan in Germany is 40.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Southampton F.C., Shopping, Discount stores, with strongest over-indexing on Southampton F.C. (93.75× the country average). Demographically, the Crochet audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Creativity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Crochet fans
| Metric | Value |
|---|---|
| Female | 74.8% |
| Male | 25.2% |
| Average age | 40.0 |
| Estimated audience size | 5,431,935 |
Audience persona
The typical Crochet fan in Germany is more female, around 40.0 years old, with strong Creativity tendencies and a notable affinity for Southampton F.C..
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,235,870 | 1.04× |
| Bayern | 991,753 | 1.14× |
| Baden-Württemberg | 834,533 | 1.13× |
| Hessen | 530,601 | 1.28× |
| Niedersachsen | 471,087 | 0.89× |
| Berlin | 431,352 | 1.78× |
| Rheinland-Pfalz | 276,849 | 1.02× |
| Sachsen | 235,295 | 0.88× |
| Schleswig-Holstein | 174,091 | 0.89× |
| Hamburg | 149,808 | 1.22× |
| Brandenburg | 133,656 | 0.79× |
| Thüringen | 102,948 | 0.74× |
| Sachsen-Anhalt | 99,983 | 0.71× |
| Mecklenburg-Vorpommern | 60,456 | 0.58× |
| Saarland | 52,954 | 0.79× |
| Bremen | 51,554 | 1.11× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Southampton F.C. | 93.75× | Sports |
| Shopping | 1.93× | Shopping |
| Discount stores | 2.32× | Shopping |
| Clothing | 1.96× | Fashion & Accessoires |
| Design | 1.99× | Home & Garden |
| Germany | 1.79× | Travel & Leisure |
| Food and drink | 1.69× | Food & Beverages |
| Online shopping | 1.92× | Shopping |
| Beauty | 1.94× | Beauty & Wellness |
| Yarn | 4.64× | Fashion & Accessoires |
| Arts and music | 1.69× | Arts & Culture |
| Business | 1.97× | Business & Career |
| Entertainment | 1.59× | Movies & TV |
| Food | 1.69× | Food & Beverages |
| Family | 2.13× | Kids & Family |
| Cooking | 2.13× | Food & Beverages |
| Consumer electronics | 1.72× | Technology & Electronics |
| IKEA | 2.2× | Home & Garden |
| Cosmetics | 2.14× | Beauty & Wellness |
| Fitness and wellness | 1.98× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 3.27 |
| DIY Mentality | THRILL | 2.28 |
| Design Affinity | PREMIUM | 1.8 |
| Sustainability | BALANCE | 1.6 |
| Luxury Orientation | PREMIUM | 1.31 |
| Healthy Lifestyle | BALANCE | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.8% |
| Brazil | 9.9% |
| Japan | 7.0% |
See Crochet audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Crochet have in Germany?
Crochet has an estimated audience of 5,431,935 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Crochet fans?
74.8% of Crochet fans are female, 25.2% are male, with an average age of 40.0 years.
Which brands do Crochet fans like most?
Crochet fans show strongest brand affinity for Southampton F.C. (93.75×), Shopping (1.93×), and Discount stores (2.32×) over the country average.
Where do Crochet fans live in Germany?
Crochet fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,235,870), Bayern (reach 991,753), and Baden-Württemberg (reach 834,533). These three regions account for the largest share of the active audience.
What other brands do Crochet fans also like?
Beyond Crochet itself, the audience over-indexes on Shopping (1.93×), Discount stores (2.32×), Clothing (1.96×), and Design (1.99×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Crochet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.