A data profile of the people who buy, follow and care about Crochet in India — modelled from more than twelve digital signal sources. Crochet has an estimated audience of 4,338,699 people in India.
The average Crochet fan in India is 31.0 years old, more female, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Karnataka, Uttar Pradesh.
Top brand affinities include Indian Premier League, India national cricket team, Virat Kohli, with strongest over-indexing on Indian Premier League (2.43× the country average).
Demographically, the Crochet audience skews more female with an average age of 31.0, and over-indexes on personality traits such as Creativity, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Crochet fan in India is more female, around 31.0 years old, with strong Creativity tendencies and a notable affinity for Indian Premier League.
The key figures that characterise the Crochet profile in India.
58.8% are female, 41.2% are male, average age 31.0.
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 31.0 |
| Estimated audience size | 4,338,699 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 38% | |
| 20-29 | 30% | |
| 30-39 | 14% | |
| 40-49 | 10% | |
| 50+ | 8% |
of the worldwide Crochet audience comes from India.
| Country | Share |
|---|---|
| United States | 14.8% |
| Brazil | 9.9% |
| Japan | 7.0% |
Where the Crochet audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nagaland | ~7K | 2.18× | |
| 02 | Manipur | ~10K | 1.80× | |
| 03 | Arunachal Pradesh | ~5K | 1.76× | |
| 04 | Kerala | ~100K | 1.70× | |
| 05 | Meghalaya | ~6K | 1.39× | |
| 06 | Sikkim | ~3K | 1.38× | |
| 07 | Mizoram | ~4K | 1.30× | |
| 08 | Goa | ~6K | 1.25× | |
| 09 | Assam | ~50K | 1.19× | |
| 10 | Karnataka | ~100K | 1.08× | |
| 11 | Tripura | ~6K | 1.08× | |
| 12 | Uttarakhand | ~20K | 1.01× | |
| 13 | Maharashtra | ~200K | 1.00× | |
| 14 | Tamil Nadu | ~100K | 0.95× | |
| 15 | Telangana | ~50K | 0.85× | |
| 16 | Gujarat | ~100K | 0.82× | |
| 17 | Himachal Pradesh | ~10K | 0.72× | |
| 18 | Jammu and Kashmir | ~10K | 0.71× | |
| 19 | Punjab (region) | ~40K | 0.70× | |
| 20 | Haryana | ~40K | 0.68× | |
| 21 | Chhattisgarh | ~20K | 0.65× | |
| 22 | Jharkhand | ~20K | 0.62× | |
| 23 | West Bengal | ~80K | 0.59× | |
| 24 | Madhya Pradesh | ~50K | 0.59× | |
| 25 | Andhra Pradesh | ~30K | 0.57× | |
| 26 | Rajasthan | ~50K | 0.55× | |
| 27 | Uttar Pradesh | ~100K | 0.53× | |
| 28 | Odisha | ~20K | 0.44× | |
| 29 | Bihar | ~30K | 0.33× |
The strongest cross-interests of the Crochet audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sewing machine | Home & Garden | 5.18× | ||
| 02 | Rajasthan Royals | Sports | 2.87× | ||
| 03 | Card games | Games | 2.86× | ||
| 04 | Kolkata Knight Riders | Sports | 2.74× | ||
| 05 | Chennai Super Kings | Sports | 2.69× | ||
| 06 | India national cricket team | Sports | 2.62× | ||
| 07 | Virat Kohli | Sports | 2.61× | ||
| 08 | Sari | Fashion & Accessoires | 2.60× | ||
| 09 | Indian Premier League | Sports | 2.43× | ||
| 10 | Cinema of India | Movies & TV | 2.33× | ||
| 11 | Cuisine | Food & Beverages | 2.18× | ||
| 12 | Banking | Business & Career | 2.12× | ||
| 13 | Personal finance | Business & Career | 2.07× | ||
| 14 | Cricket | Sports | 2.06× | ||
| 15 | TV | Movies & TV | 1.98× | ||
| 16 | Games | Games | 1.93× | ||
| 17 | Food and drink | Food & Beverages | 1.87× | ||
| 18 | Reading | Literature | 1.72× | ||
| 19 | Sports | Sports | 1.71× | ||
| 20 | Consumer electronics | Technology & Electronics | 1.64× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.76× | |
| Tradition | CONSERVATISM | 1.75× | |
| Healthy Lifestyle | BALANCE | 1.72× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.54× | |
| Patriotism | CONSERVATISM | 0.68× | |
| Mindfulness | BALANCE | 0.80× |
Crochet has an estimated audience of 4,338,699 people in India, concentrated in Maharashtra and Karnataka.
58.8% of Crochet fans are female, 41.2% are male, with an average age of 31.0 years.
Crochet fans show strongest brand affinity for Indian Premier League (2.43×), India national cricket team (2.62×), and Virat Kohli (2.61×) over the country average.
Crochet fans in India are most concentrated in Maharashtra (reach ~200K), Karnataka (reach ~100K), and Uttar Pradesh (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Crochet itself, the audience over-indexes on India national cricket team (2.62×), Virat Kohli (2.61×), Chennai Super Kings (2.69×), and TV (1.98×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Crochet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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