A data profile of the people who buy, follow and care about Crochet in Sweden — modelled from more than twelve digital signal sources. Crochet has an estimated audience of 1,786,673 people in Sweden.
Crochet has an estimated audience of 1,786,673 people in Sweden. 78.9% are female, 21.1% are male, average age 47.6. Top brand affinities: IKEA, Biltema, Hemnet, Sveriges Television, Food and drink.
Top brand affinities include IKEA, Biltema, Hemnet, with strongest over-indexing on IKEA (2.16× the country average).
Demographically, the Crochet audience skews more female with an average age of 47.6, and over-indexes on personality traits such as Patriotism, Travelling.
The typical Crochet fan in Sweden is more female, around 47.6 years old, with strong Patriotism tendencies and a notable affinity for IKEA.
The key figures that characterise the Crochet profile in Sweden.
78.9% are female, 21.1% are male, average age 47.6.
| Metric | Value |
|---|---|
| Female | 78.9% |
| Male | 21.1% |
| Average age | 47.6 |
| Estimated audience size | 1,786,673 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 12% | |
| 30-39 | 15% | |
| 40-49 | 23% | |
| 50+ | 44% |
of the worldwide Crochet audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 14.8% |
| Brazil | 9.9% |
| Japan | 7.0% |
The strongest cross-interests of the Crochet audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Plant | Home & Garden | 2.56× | ||
| 02 | Lindex | Fashion & Accessoires | 2.32× | ||
| 03 | IKEA | Home & Garden | 2.16× | ||
| 04 | Biltema | Business & Career | 2.09× | ||
| 05 | Garden | Home & Garden | 2.07× | ||
| 06 | Culture | Literature | 2.06× | ||
| 07 | Leisure | Travel & Leisure | 2.01× | ||
| 08 | Boozt | Shopping | 1.95× | ||
| 09 | Pets | Pets & Animals | 1.86× | ||
| 10 | Outdoor recreation | Sports | 1.79× | ||
| 11 | Hemnet | Home & Garden | 1.77× | ||
| 12 | Sveriges Television | Technology & Electronics | 1.69× | ||
| 13 | Food and drink | Food & Beverages | 1.69× | ||
| 14 | Reading | Literature | 1.69× | ||
| 15 | Entertainment | Movies & TV | 1.68× | ||
| 16 | Live events | Music & Radio | 1.66× | ||
| 17 | Sports | Sports | 1.65× | ||
| 18 | Arts and music | Arts & Culture | 1.65× | ||
| 19 | Food | Food & Beverages | 1.64× | ||
| 20 | Ludvig Åberg | Sports | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.85× | |
| Travelling | THRILL | 1.69× | |
| Design Affinity | PREMIUM | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.77× | |
| Social Media Usage | JOY | 0.96× | |
| Healthy Lifestyle | BALANCE | 1.26× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Crochet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.