A data profile of the people who buy, follow and care about Arts and music in Sweden — modelled from more than twelve digital signal sources. Arts and music has an estimated audience of 6,517,821 people in Sweden.
Arts and music has an estimated audience of 6,517,821 people in Sweden. 56.6% are female, 43.4% are male, average age 44.4.
Demographically, the Arts and music audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Social Media Usage, Urban Lifestyle.
The key figures that characterise the Arts and music profile in Sweden.
56.6% are female, 43.4% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 44.4 |
| Estimated audience size | 6,517,821 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 36% |
of the worldwide Arts and music audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 19.8% |
| Japan | 8.1% |
| India | 5.5% |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.89× | |
| Urban Lifestyle | OPEN | 0.86× | |
| Travelling | THRILL | 0.83× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.67× | |
| Design Affinity | PREMIUM | 0.80× | |
| Healthy Lifestyle | BALANCE | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Arts and music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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