A data profile of the people who buy, follow and care about Crochet in Norway — modelled from more than twelve digital signal sources. Crochet has an estimated audience of 990,649 people in Norway.
Crochet has an estimated audience of 990,649 people in Norway. 83.4% are female, 16.6% are male, average age 45.7. Top brand affinities: IKEA, Norway, Biltema, Outdoor recreation, Clothing.
Top brand affinities include IKEA, Norway, Biltema, with strongest over-indexing on IKEA (2.12× the country average).
Demographically, the Crochet audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Patriotism, Travelling.
The typical Crochet fan in Norway is more female, around 45.7 years old, with strong Patriotism tendencies and a notable affinity for IKEA.
The key figures that characterise the Crochet profile in Norway.
83.4% are female, 16.6% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 83.4% |
| Male | 16.6% |
| Average age | 45.7 |
| Estimated audience size | 990,649 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 15% | |
| 40-49 | 24% | |
| 50+ | 38% |
of the worldwide Crochet audience comes from Norway.
| Country | Share |
|---|---|
| United States | 14.8% |
| Brazil | 9.9% |
| Japan | 7.0% |
The strongest cross-interests of the Crochet audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Yarn | Fashion & Accessoires | 2.52× | ||
| 02 | Airbnb | Travel & Leisure | 2.25× | ||
| 03 | Handicraft | Home & Garden | 2.21× | ||
| 04 | Wool | Fashion & Accessoires | 2.20× | ||
| 05 | IKEA | Home & Garden | 2.12× | ||
| 06 | Women's clothing | Fashion & Accessoires | 1.91× | ||
| 07 | Leisure | Travel & Leisure | 1.90× | ||
| 08 | Garden | Home & Garden | 1.85× | ||
| 09 | Nordic countries | Travel & Leisure | 1.84× | ||
| 10 | Norway | Travel & Leisure | 1.80× | ||
| 11 | Biltema | Business & Career | 1.66× | ||
| 12 | Clothing | Fashion & Accessoires | 1.63× | ||
| 13 | REMA 1000 | Shopping | 1.63× | ||
| 14 | Outdoor recreation | Sports | 1.61× | ||
| 15 | Live events | Music & Radio | 1.57× | ||
| 16 | Pets | Pets & Animals | 1.55× | ||
| 17 | NRK | Movies & TV | 1.54× | ||
| 18 | Food | Food & Beverages | 1.54× | ||
| 19 | Online shopping | Shopping | 1.52× | ||
| 20 | Entertainment | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.70× | |
| Travelling | THRILL | 1.68× | |
| Social Media Usage | JOY | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.07× | |
| Social Media Usage | JOY | 1.35× | |
| Travelling | THRILL | 1.68× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Crochet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.