A data profile of the people who buy, follow and care about NRK in Norway — modelled from more than twelve digital signal sources. NRK has an estimated audience of 3,224,209 people in Norway.
NRK has an estimated audience of 3,224,209 people in Norway. 57.8% are female, 42.2% are male, average age 46.7. Top brand affinities: Nature, Psychology, Apartment, Vacations, Dinner.
Top brand affinities include Nature, Psychology, Apartment, with strongest over-indexing on Nature (1.54× the country average).
Demographically, the NRK audience skews more female with an average age of 46.7, and over-indexes on personality traits such as Community Orientation, Price Sensitivity.
The typical NRK fan in Norway is more female, around 46.7 years old, with strong Community Orientation tendencies and a notable affinity for Nature.
The key figures that characterise the NRK profile in Norway.
57.8% are female, 42.2% are male, average age 46.7.
| Metric | Value |
|---|---|
| Female | 57.8% |
| Male | 42.2% |
| Average age | 46.7 |
| Estimated audience size | 3,224,209 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 11% | |
| 30-39 | 14% | |
| 40-49 | 23% | |
| 50+ | 42% |
of the worldwide NRK audience comes from Norway.
| Country | Share |
|---|---|
| Norway | 62.2% |
| Sweden | 5.0% |
| United States | 4.2% |
The strongest cross-interests of the NRK audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | ABBA | Music & Radio | 2.79× | ||
| 02 | Psychology | Business & Career | 1.94× | ||
| 03 | Momondo | Travel & Leisure | 1.93× | ||
| 04 | Innovation | Business & Career | 1.80× | ||
| 05 | Organic food | Food & Beverages | 1.76× | ||
| 06 | Dinner | Food & Beverages | 1.73× | ||
| 07 | Spar (retailer) | Shopping | 1.69× | ||
| 08 | Hairstyle | Beauty & Wellness | 1.69× | ||
| 09 | Circle K | Shopping | 1.59× | ||
| 10 | Apartment | Business & Career | 1.58× | ||
| 11 | Vacations | Travel & Leisure | 1.58× | ||
| 12 | Pizza | Food & Beverages | 1.58× | ||
| 13 | Drawing | Home & Garden | 1.58× | ||
| 14 | Garden furniture | Home & Garden | 1.56× | ||
| 15 | Nature | Home & Garden | 1.54× | ||
| 16 | Crochet | Home & Garden | 1.54× | ||
| 17 | Facebook Messenger | Internet & Social Media | 1.54× | ||
| 18 | Discount stores | Shopping | 1.53× | ||
| 19 | Foodie | Food & Beverages | 1.53× | ||
| 20 | Desserts | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.38× | |
| Price Sensitivity | PREMIUM | 1.35× | |
| Sustainability | BALANCE | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.95× | |
| Healthy Lifestyle | BALANCE | 0.97× | |
| Quality Awareness | PREMIUM | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for NRK. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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