A data profile of the people who buy, follow and care about TV2 (New Zealand) in Norway — modelled from more than twelve digital signal sources. TV2 (New Zealand) has an estimated audience of 3,883,852 people in Norway.
TV2 (New Zealand) has an estimated audience of 3,883,852 people in Norway. 52.1% are female, 47.9% are male, average age 42.3. Top brand affinities: Organic food, TV comedies, Veganes Eis.
Top brand affinities include Organic food, TV comedies, Veganes Eis, with strongest over-indexing on Organic food (1.52× the country average).
Demographically, the TV2 (New Zealand) audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Price Sensitivity, Sports Activity.
The typical TV2 (New Zealand) fan in Norway is balanced, around 42.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Organic food.
The key figures that characterise the TV2 (New Zealand) profile in Norway.
52.1% are female, 47.9% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 52.1% |
| Male | 47.9% |
| Average age | 42.3 |
| Estimated audience size | 3,883,852 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 20% | |
| 30-39 | 24% | |
| 40-49 | 30% | |
| 50+ | 19% |
The strongest cross-interests of the TV2 (New Zealand) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | TV comedies | Movies & TV | 1.70× | ||
| 02 | Organic food | Food & Beverages | 1.52× | ||
| 03 | Veganes Eis | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.25× | |
| Sports Activity | POWER | 1.06× | |
| Social Media Usage | JOY | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.86× | |
| Creativity | OPEN | 0.94× | |
| Individualism | JOY | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for TV2 (New Zealand). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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