A data profile of the people who buy, follow and care about TV 2 (Norway) in Norway — modelled from more than twelve digital signal sources. TV 2 (Norway) has an estimated audience of 4,125,000 people in Norway.
TV 2 (Norway) has an estimated audience of 4,125,000 people in Norway. 56.8% are female, 43.2% are male, average age 42.3. Top brand affinities: Nintendo Switch, Carhartt, Smoked meat, Quadcopter, Superfood.
Top brand affinities include Nintendo Switch, Carhartt, Smoked meat, with strongest over-indexing on Nintendo Switch (2.28× the country average).
Demographically, the TV 2 (Norway) audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality.
The typical TV 2 (Norway) fan in Norway is more female, around 42.3 years old, with strong Risk Appetite tendencies and a notable affinity for Nintendo Switch.
The key figures that characterise the TV 2 (Norway) profile in Norway.
56.8% are female, 43.2% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 42.3 |
| Estimated audience size | 4,125,000 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 29% |
The strongest cross-interests of the TV 2 (Norway) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Moët & Chandon | Food & Beverages | 2.89× | ||
| 02 | Smoked meat | Food & Beverages | 2.78× | ||
| 03 | Carhartt | Fashion & Accessoires | 2.73× | ||
| 04 | Quadcopter | Technology & Electronics | 2.50× | ||
| 05 | Nintendo Switch | Games | 2.28× | ||
| 06 | Highsnobiety | Fashion & Accessoires | 1.80× | ||
| 07 | Superfood | Food & Beverages | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.08× | |
| Early Adopter Mentality | POWER | 1.08× | |
| Individualism | JOY | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.79× | |
| Community Orientation | OPEN | 0.80× | |
| Family Orientation | CONSERVATISM | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for TV 2 (Norway). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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