A data profile of the people who buy, follow and care about TV 2 Nyhetene in Norway — modelled from more than twelve digital signal sources. TV 2 Nyhetene has an estimated audience of 1,743,295 people in Norway.
TV 2 Nyhetene has an estimated audience of 1,743,295 people in Norway. 58.3% are female, 41.7% are male, average age 43.4. Top brand affinities: Sports betting, Nintendo Switch, Carhartt, Smoked meat, Quadcopter.
Top brand affinities include Sports betting, Nintendo Switch, Carhartt, with strongest over-indexing on Sports betting (3.24× the country average).
Demographically, the TV 2 Nyhetene audience skews more female with an average age of 43.4, and over-indexes on personality traits such as DIY Mentality, Price Sensitivity.
The typical TV 2 Nyhetene fan in Norway is more female, around 43.4 years old, with strong DIY Mentality tendencies and a notable affinity for Sports betting.
The key figures that characterise the TV 2 Nyhetene profile in Norway.
58.3% are female, 41.7% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 43.4 |
| Estimated audience size | 1,743,295 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 13% | |
| 30-39 | 16% | |
| 40-49 | 25% | |
| 50+ | 31% |
The strongest cross-interests of the TV 2 Nyhetene audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sports betting | Games | 3.24× | ||
| 02 | Moët & Chandon | Food & Beverages | 2.76× | ||
| 03 | Smoked meat | Food & Beverages | 2.65× | ||
| 04 | Carhartt | Fashion & Accessoires | 2.51× | ||
| 05 | Quadcopter | Technology & Electronics | 2.39× | ||
| 06 | Nintendo Switch | Games | 2.20× | ||
| 07 | Highsnobiety | Fashion & Accessoires | 1.77× | ||
| 08 | Superfood | Food & Beverages | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.12× | |
| Price Sensitivity | PREMIUM | 1.12× | |
| Early Adopter Mentality | POWER | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.82× | |
| Pet Ownership | JOY | 0.86× | |
| Extroversion | THRILL | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for TV 2 Nyhetene. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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