A data profile of the people who buy, follow and care about TV 2 (Norway) in Denmark — modelled from more than twelve digital signal sources. TV 2 (Norway) has an estimated audience of 4,425,000 people in Denmark.
TV 2 (Norway) has an estimated audience of 4,425,000 people in Denmark. 59.1% are female, 40.9% are male, average age 39.2. Top brand affinities: M&M's, Baccarat, Pringles, Sprite (soft drink), Capri Sun.
Top brand affinities include M&M's, Baccarat, Pringles, with strongest over-indexing on M&M's (1.51× the country average).
Demographically, the TV 2 (Norway) audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Spirituality, Extroversion.
The typical TV 2 (Norway) fan in Denmark is more female, around 39.2 years old, with strong Spirituality tendencies and a notable affinity for M&M's.
The key figures that characterise the TV 2 (Norway) profile in Denmark.
59.1% are female, 40.9% are male, average age 39.2.
| Metric | Value |
|---|---|
| Female | 59.1% |
| Male | 40.9% |
| Average age | 39.2 |
| Estimated audience size | 4,425,000 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 18% | |
| 30-39 | 15% | |
| 40-49 | 21% | |
| 50+ | 23% |
The strongest cross-interests of the TV 2 (Norway) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tic Tac | Food & Beverages | 1.64× | ||
| 02 | Pringles | Food & Beverages | 1.63× | ||
| 03 | Capri Sun | Food & Beverages | 1.61× | ||
| 04 | Baccarat | Games | 1.56× | ||
| 05 | Sprite (soft drink) | Food & Beverages | 1.55× | ||
| 06 | Frozen yogurt | Food & Beverages | 1.53× | ||
| 07 | M&M's | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.20× | |
| Extroversion | THRILL | 1.09× | |
| Family Orientation | CONSERVATISM | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.80× | |
| Design Affinity | PREMIUM | 0.82× | |
| Mindfulness | BALANCE | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for TV 2 (Norway). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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