A data profile of the people who buy, follow and care about TV 2 News in Denmark — modelled from more than twelve digital signal sources. TV 2 News has an estimated audience of 1,162,654 people in Denmark.
TV 2 News has an estimated audience of 1,162,654 people in Denmark. 62.5% are female, 37.5% are male, average age 45.1. Top brand affinities: Activism, Iceland, United Nations, Garmin, Gaming computer.
Top brand affinities include Activism, Iceland, United Nations, with strongest over-indexing on Activism (1.81× the country average).
Demographically, the TV 2 News audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Spirituality, Early Adopter Mentality.
The typical TV 2 News fan in Denmark is more female, around 45.1 years old, with strong Spirituality tendencies and a notable affinity for Activism.
The key figures that characterise the TV 2 News profile in Denmark.
62.5% are female, 37.5% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 62.5% |
| Male | 37.5% |
| Average age | 45.1 |
| Estimated audience size | 1,162,654 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 13% | |
| 30-39 | 17% | |
| 40-49 | 27% | |
| 50+ | 33% |
The strongest cross-interests of the TV 2 News audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Activism | Politics & Society | 1.81× | ||
| 02 | Garmin | Technology & Electronics | 1.81× | ||
| 03 | BBC | Movies & TV | 1.81× | ||
| 04 | Buddhism | Health | 1.81× | ||
| 05 | Patreon | Internet & Social Media | 1.81× | ||
| 06 | Hinduism | Politics & Society | 1.78× | ||
| 07 | Judaism | Politics & Society | 1.78× | ||
| 08 | Blender | Home & Garden | 1.76× | ||
| 09 | Rallying | Sports | 1.72× | ||
| 10 | Gaming computer | Technology & Electronics | 1.63× | ||
| 11 | Bad Bunny | Music & Radio | 1.63× | ||
| 12 | Iceland | Travel & Leisure | 1.62× | ||
| 13 | Backpack | Fashion & Accessoires | 1.62× | ||
| 14 | World Heritage Site | Politics & Society | 1.62× | ||
| 15 | United Nations | Politics & Society | 1.60× | ||
| 16 | Web application | Technology & Electronics | 1.60× | ||
| 17 | KFC | Food & Beverages | 1.58× | ||
| 18 | Computer security | Business & Career | 1.55× | ||
| 19 | Israel | Travel & Leisure | 1.54× | ||
| 20 | Crossword | Games | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.38× | |
| Early Adopter Mentality | POWER | 1.26× | |
| Risk Appetite | THRILL | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.83× | |
| Design Affinity | PREMIUM | 0.86× | |
| Pet Ownership | JOY | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for TV 2 News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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