A data profile of the people who buy, follow and care about TV2 (New Zealand) in Denmark — modelled from more than twelve digital signal sources. TV2 (New Zealand) has an estimated audience of 4,425,000 people in Denmark.
TV2 (New Zealand) has an estimated audience of 4,425,000 people in Denmark. 45.1% are female, 54.9% are male, average age 41.0. Top brand affinities: Charitable organization, Superman, Cappuccino, Stock market, Private school.
Top brand affinities include Charitable organization, Superman, Cappuccino, with strongest over-indexing on Charitable organization (1.58× the country average).
Demographically, the TV2 (New Zealand) audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Community Orientation, Indulgence.
The typical TV2 (New Zealand) fan in Denmark is balanced, around 41.0 years old, with strong Community Orientation tendencies and a notable affinity for Charitable organization.
The key figures that characterise the TV2 (New Zealand) profile in Denmark.
45.1% are female, 54.9% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 45.1% |
| Male | 54.9% |
| Average age | 41.0 |
| Estimated audience size | 4,425,000 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 19% | |
| 30-39 | 15% | |
| 40-49 | 26% | |
| 50+ | 24% |
The strongest cross-interests of the TV2 (New Zealand) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Superman | Movies & TV | 3.02× | ||
| 02 | Private school | Kids & Family | 2.05× | ||
| 03 | Porridge | Food & Beverages | 2.02× | ||
| 04 | Diabetes mellitus type 2 awareness | Health | 2.00× | ||
| 05 | Employment agency | Business & Career | 1.97× | ||
| 06 | Endangered species | Pets & Animals | 1.81× | ||
| 07 | American Airlines | Travel & Leisure | 1.80× | ||
| 08 | Health insurance | Business & Career | 1.79× | ||
| 09 | Pfizer | Health | 1.77× | ||
| 10 | Plastic pollution | Politics & Society | 1.70× | ||
| 11 | Biotechnology | Business & Career | 1.63× | ||
| 12 | Charitable organization | Politics & Society | 1.58× | ||
| 13 | Toothbrush | Beauty & Wellness | 1.58× | ||
| 14 | Baccarat | Games | 1.57× | ||
| 15 | Médecins Sans Frontières | Politics & Society | 1.56× | ||
| 16 | Stock market | Business & Career | 1.54× | ||
| 17 | The Championships, Wimbledon | Sports | 1.54× | ||
| 18 | UNESCO | Politics & Society | 1.53× | ||
| 19 | Kayaking | Sports | 1.53× | ||
| 20 | Cappuccino | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.58× | |
| Indulgence | JOY | 1.43× | |
| Tradition | CONSERVATISM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.70× | |
| Design Affinity | PREMIUM | 0.82× | |
| Price Sensitivity | PREMIUM | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for TV2 (New Zealand). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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