A data profile of the people who buy, follow and care about TV-2 (band) in Denmark — modelled from more than twelve digital signal sources. TV-2 (band) has an estimated audience of 4,425,000 people in Denmark.
TV-2 (band) has an estimated audience of 4,425,000 people in Denmark. 53.4% are female, 46.6% are male, average age 47.5. Top brand affinities: Ice Hockey World Championships, Bruce Springsteen, George Michael, Paul McCartney, Podcast.
Top brand affinities include Ice Hockey World Championships, Bruce Springsteen, George Michael, with strongest over-indexing on Ice Hockey World Championships (2.04× the country average).
Demographically, the TV-2 (band) audience skews balanced with an average age of 47.5, and over-indexes on personality traits such as Community Orientation, Sustainability.
The typical TV-2 (band) fan in Denmark is balanced, around 47.5 years old, with strong Community Orientation tendencies and a notable affinity for Ice Hockey World Championships.
The key figures that characterise the TV-2 (band) profile in Denmark.
53.4% are female, 46.6% are male, average age 47.5.
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 47.5 |
| Estimated audience size | 4,425,000 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 8% | |
| 30-39 | 15% | |
| 40-49 | 36% | |
| 50+ | 35% |
The strongest cross-interests of the TV-2 (band) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bruce Springsteen | Music & Radio | 5.08× | ||
| 02 | Paul McCartney | Music & Radio | 4.49× | ||
| 03 | George Michael | Music & Radio | 4.02× | ||
| 04 | Pink Floyd | Music & Radio | 3.99× | ||
| 05 | Bob Dylan | Music & Radio | 3.81× | ||
| 06 | Phil Collins | Music & Radio | 3.61× | ||
| 07 | David Bowie | Music & Radio | 3.56× | ||
| 08 | Robbie Williams | Music & Radio | 3.32× | ||
| 09 | Elton John | Music & Radio | 2.71× | ||
| 10 | Ice Hockey World Championships | Sports | 2.04× | ||
| 11 | FlixBus | Cars & Mobility | 2.00× | ||
| 12 | Cappuccino | Food & Beverages | 2.00× | ||
| 13 | Charitable organization | Politics & Society | 1.97× | ||
| 14 | Espresso | Food & Beverages | 1.78× | ||
| 15 | Rail transport | Travel & Leisure | 1.69× | ||
| 16 | Renewable energy | Business & Career | 1.59× | ||
| 17 | Cancer awareness | Health | 1.53× | ||
| 18 | Podcast | Music & Radio | 1.52× | ||
| 19 | Classical music | Music & Radio | 1.51× | ||
| 20 | Tour de France | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.97× | |
| Sustainability | BALANCE | 1.24× | |
| Convenience Orientation | PREMIUM | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.60× | |
| Design Affinity | PREMIUM | 0.77× | |
| Family Orientation | CONSERVATISM | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for TV-2 (band). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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