A data profile of the people who buy, follow and care about Tour de France in Denmark — modelled from more than twelve digital signal sources. Tour de France has an estimated audience of 722,371 people in Denmark.
Tour de France has an estimated audience of 722,371 people in Denmark. 46.0% are female, 54.0% are male, average age 43.0. Top brand affinities: Jonas Vingegaard, Vuelta a España, Tadej Pogačar, Ice Hockey World Championships, Danske Spil.
Top brand affinities include Jonas Vingegaard, Vuelta a España, Tadej Pogačar, with strongest over-indexing on Jonas Vingegaard (2.61× the country average).
Demographically, the Tour de France audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.
The typical Tour de France fan in Denmark is balanced, around 43.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Jonas Vingegaard.
The key figures that characterise the Tour de France profile in Denmark.
46.0% are female, 54.0% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 46.0% |
| Male | 54.0% |
| Average age | 43.0 |
| Estimated audience size | 722,371 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 15% | |
| 40-49 | 23% | |
| 50+ | 31% |
of the worldwide Tour de France audience comes from Denmark.
| Country | Share |
|---|---|
| France | 34.3% |
| United States | 11.2% |
| Germany | 7.8% |
The strongest cross-interests of the Tour de France audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Grand Tour (cycling) | Sports | 8.29× | ||
| 02 | Vuelta a España | Sports | 8.03× | ||
| 03 | Cyclo-cross | Sports | 7.83× | ||
| 04 | Track cycling | Sports | 6.58× | ||
| 05 | Shimano | Cars & Mobility | 6.24× | ||
| 06 | Bicycle handlebar | Sports | 5.65× | ||
| 07 | Bicycle wheel | Cars & Mobility | 5.35× | ||
| 08 | Tadej Pogačar | Sports | 5.33× | ||
| 09 | Giro d'Italia | Sports | 4.46× | ||
| 10 | Racing bicycle | Sports | 4.24× | ||
| 11 | Bicycle touring | Sports | 4.11× | ||
| 12 | Jørgen Leth | Movies & TV | 3.41× | ||
| 13 | Ice Hockey World Championships | Sports | 2.67× | ||
| 14 | Jonas Vingegaard | Sports | 2.61× | ||
| 15 | Nordnet | Business & Career | 2.25× | ||
| 16 | Škoda Auto | Cars & Mobility | 2.18× | ||
| 17 | IHF World Men's Handball Championship | Sports | 2.04× | ||
| 18 | FIFA World Cup | Sports | 2.02× | ||
| 19 | Danske Spil | Games | 1.69× | ||
| 20 | TV-2 (band) | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.39× | |
| Social Media Usage | JOY | 1.26× | |
| Early Adopter Mentality | POWER | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.57× | |
| Convenience Orientation | PREMIUM | 0.75× | |
| Luxury Orientation | PREMIUM | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Tour de France. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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