A data profile of the people who buy, follow and care about Ice Hockey World Championships in Denmark — modelled from more than twelve digital signal sources. Ice Hockey World Championships has an estimated audience of 1,575,621 people in Denmark.
Ice Hockey World Championships has an estimated audience of 1,575,621 people in Denmark. 36.4% are female, 63.6% are male, average age 39.6. Top brand affinities: International Ice Hockey Federation, Max Verstappen, Ayrton Senna, TV-2 (band), Ice skating.
Top brand affinities include International Ice Hockey Federation, Max Verstappen, Ayrton Senna, with strongest over-indexing on International Ice Hockey Federation (48.8× the country average).
Demographically, the Ice Hockey World Championships audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Social Media Usage.
The typical Ice Hockey World Championships fan in Denmark is more male, around 39.6 years old, with strong Social Media Usage tendencies and a notable affinity for International Ice Hockey Federation.
The key figures that characterise the Ice Hockey World Championships profile in Denmark.
36.4% are female, 63.6% are male, average age 39.6.
| Metric | Value |
|---|---|
| Female | 36.4% |
| Male | 63.6% |
| Average age | 39.6 |
| Estimated audience size | 1,575,621 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 20% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 22% |
of the worldwide Ice Hockey World Championships audience comes from Denmark.
| Country | Share |
|---|---|
| Canada | 58.0% |
| Sweden | 15.2% |
| United States | 10.0% |
The strongest cross-interests of the Ice Hockey World Championships audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | International Ice Hockey Federation | Sports | 48.80× | ||
| 02 | Ayrton Senna | Sports | 34.21× | ||
| 03 | Sebastian Vettel | Sports | 30.00× | ||
| 04 | Max Verstappen | Sports | 21.64× | ||
| 05 | Face/Off | Movies & TV | 18.58× | ||
| 06 | Dakar Rally | Sports | 11.76× | ||
| 07 | Icelandic horse | Pets & Animals | 9.23× | ||
| 08 | Charles Leclerc | Sports | 8.50× | ||
| 09 | Ice skating | Sports | 7.35× | ||
| 10 | Lando Norris | Sports | 6.91× | ||
| 11 | Tour de France | Sports | 2.57× | ||
| 12 | FC Midtjylland | Sports | 2.42× | ||
| 13 | Ice hockey | Sports | 2.34× | ||
| 14 | TV-2 (band) | Movies & TV | 2.04× | ||
| 15 | Jonas Vingegaard | Sports | 1.99× | ||
| 16 | FIFA World Cup | Sports | 1.93× | ||
| 17 | Scandinavia | Travel & Leisure | 1.75× | ||
| 18 | Jyske Bank | Business & Career | 1.74× | ||
| 19 | Nordic countries | Travel & Leisure | 1.58× | ||
| 20 | Danske Spil | Games | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 6.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 6.05× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Ice Hockey World Championships. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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