A data profile of the people who buy, follow and care about FC Midtjylland in Denmark — modelled from more than twelve digital signal sources. FC Midtjylland has an estimated audience of 690,991 people in Denmark.
FC Midtjylland has an estimated audience of 690,991 people in Denmark. 35.5% are female, 64.5% are male, average age 43.5. Top brand affinities: Brøndby IF, DR Nyheder, Rasmus Højlund, Superligaen, Ice Hockey World Championships.
Top brand affinities include Brøndby IF, DR Nyheder, Rasmus Højlund, with strongest over-indexing on Brøndby IF (6.27× the country average).
Demographically, the FC Midtjylland audience skews more male with an average age of 43.5, and over-indexes on personality traits such as Social Media Usage, Travelling.
The typical FC Midtjylland fan in Denmark is more male, around 43.5 years old, with strong Social Media Usage tendencies and a notable affinity for Brøndby IF.
The key figures that characterise the FC Midtjylland profile in Denmark.
35.5% are female, 64.5% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 35.5% |
| Male | 64.5% |
| Average age | 43.5 |
| Estimated audience size | 690,991 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 31% |
of the worldwide FC Midtjylland audience comes from Denmark.
| Country | Share |
|---|---|
| Denmark | 15.7% |
| Chile | 5.8% |
| Brazil | 5.2% |
The strongest cross-interests of the FC Midtjylland audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Denmark national football team | Sports | 6.53× | ||
| 02 | Brøndby IF | Sports | 6.27× | ||
| 03 | F.C. Copenhagen | Sports | 5.38× | ||
| 04 | Danish Superliga | Sports | 4.60× | ||
| 05 | Rasmus Højlund | Sports | 4.10× | ||
| 06 | BT Sport | Sports | 3.73× | ||
| 07 | Superligaen | Sports | 3.54× | ||
| 08 | IHF World Men's Handball Championship | Sports | 3.50× | ||
| 09 | Ice Hockey World Championships | Sports | 3.09× | ||
| 10 | Premier League | Sports | 2.91× | ||
| 11 | UEFA Champions League | Sports | 2.65× | ||
| 12 | FIFA World Cup | Sports | 2.34× | ||
| 13 | DR Nyheder | News | 2.06× | ||
| 14 | McDonald's | Food & Beverages | 1.87× | ||
| 15 | YouSee | Technology & Electronics | 1.78× | ||
| 16 | Momondo | Travel & Leisure | 1.62× | ||
| 17 | Føtex | Shopping | 1.60× | ||
| 18 | Bauhaus | Shopping | 1.59× | ||
| 19 | Biltema | Business & Career | 1.57× | ||
| 20 | REMA 1000 | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.30× | |
| Travelling | THRILL | 0.89× | |
| Early Adopter Mentality | POWER | 0.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.28× | |
| Early Adopter Mentality | POWER | 0.48× | |
| Travelling | THRILL | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for FC Midtjylland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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