A data profile of the people who buy, follow and care about FIFA World Cup in Denmark — modelled from more than twelve digital signal sources. FIFA World Cup has an estimated audience of 1,916,047 people in Denmark.
FIFA World Cup has an estimated audience of 1,916,047 people in Denmark. 22.1% are female, 77.9% are male, average age 38.7. Top brand affinities: Danske Spil, IHF World Men's Handball Championship, Everton F.C., Superligaen, Ice Hockey World Championships.
Top brand affinities include Danske Spil, IHF World Men's Handball Championship, Everton F.C., with strongest over-indexing on Danske Spil (2.03× the country average).
Demographically, the FIFA World Cup audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Travelling, Social Media Usage.
The typical FIFA World Cup fan in Denmark is more male, around 38.7 years old, with strong Travelling tendencies and a notable affinity for Danske Spil.
The key figures that characterise the FIFA World Cup profile in Denmark.
22.1% are female, 77.9% are male, average age 38.7.
| Metric | Value |
|---|---|
| Female | 22.1% |
| Male | 77.9% |
| Average age | 38.7 |
| Estimated audience size | 1,916,047 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 19% | |
| 50+ | 21% |
of the worldwide FIFA World Cup audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 19.1% |
| India | 8.1% |
| United Kingdom | 7.9% |
The strongest cross-interests of the FIFA World Cup audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Everton F.C. | Sports | 11.25× | ||
| 02 | La Liga | Sports | 3.85× | ||
| 03 | Bet365 | Games | 3.69× | ||
| 04 | Ball | Sports | 3.19× | ||
| 05 | Danish Superliga | Sports | 3.17× | ||
| 06 | IHF World Men's Handball Championship | Sports | 2.86× | ||
| 07 | UEFA Europa League | Sports | 2.81× | ||
| 08 | Brøndby IF (women) | Sports | 2.67× | ||
| 09 | Betano | Games | 2.35× | ||
| 10 | UEFA Champions League | Sports | 2.29× | ||
| 11 | Superligaen | Sports | 2.27× | ||
| 12 | Real Madrid C.F. | Sports | 2.21× | ||
| 13 | Premier League | Sports | 2.15× | ||
| 14 | Rasmus Højlund | Sports | 2.11× | ||
| 15 | Danske Spil | Games | 2.03× | ||
| 16 | Ice Hockey World Championships | Sports | 2.01× | ||
| 17 | Brøndby IF | Sports | 2.01× | ||
| 18 | Competition | Business & Career | 1.73× | ||
| 19 | Training | Sports | 1.59× | ||
| 20 | Jonas Vingegaard | Sports | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.43× | |
| Social Media Usage | JOY | 1.42× | |
| Urban Lifestyle | OPEN | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.57× | |
| Patriotism | CONSERVATISM | 0.63× | |
| Convenience Orientation | PREMIUM | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for FIFA World Cup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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